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2018 AffiliateBenchmarks: CJ is Network of Choice

April 4, 2018

AffiliateBenchmarks, the affiliate marketing research division of House of Kaizen, recently released the results of its tenth annual survey. 

With 1,700 respondents including advertisers, publishers, and agencies, CJ Affiliate was once again selected as the Network of Choice for publishers—more than any other network combined.

Value of Affiliate

Additional findings from the survey prove the value of the channel as a whole. Over half of advertiser respondents state that their affiliate activities in 2018 have so far met their expectations, with nearly 20% saying their expectations were exceeded. In addition 53% of advertisers have seen a YOY sales increase as a result of affiliate marketing efforts, and 83% expect revenue to continue to increase over the next two years.

A Look Forward

As a result of their success with the channel, 61% of advertisers plan to devote more of their budget to affiliate marketing next year. In addition, the majority of advertisers are looking to grow their programs with content publishers. A whopping 79% of advertisers are looking to recruit content publishers, bloggers, and influencers) to their programs. In regards to marketing developments, the majority of advertisers (56%) say that website personalization will shape affiliate marketing in the coming year. 

For complete survey results, contact AffiliateBenchmarks directly. 

alvin elliott's picture
alvin elliott (not verified)
April 13, 2018
I wanna become a Affiliate.
You voted 'up'.
CJ Affiliate's picture
May 4, 2018
Hello! Here is a great article on how to ensure you are ready to break into affiliate marketing: Once you are ready, you can apply on Thank you!
Sorrentina Sisti's picture
Sorrentina Sisti (not verified)
May 8, 2018
I want to become an affiliate
CJ Affiliate's picture
May 9, 2018
Here is a great article to advise what you need to get started in affiliate marketing: Once you are ready, you can sign up at

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