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Lucky Brand Increases Traffic & Engagement through CJ's VIP Influencer Campaigns

June 13, 2018

Premium denim and apparel company, Lucky Brand, leverages CJ Affiliate's VIP Influencer Campaigns to connect with key influencers to drive increased traffic and brand engagement.

At a Glance

  • 71% new session to website—exceeding initial goal by 25%
  • 126% increase in ROAS for subsequent campaigns (over 6-month period)

The Story

Lucky Brand needed to engage and acquire new customers through the reach of quality influencers.

After closing a previous affiliate program that had not met the company’s goals for brand engagement, Lucky Brand selected CJ Affiliate specifically for expertise around content and influencer marketing.

CJ developed a campaign strategy for the crucial holiday season, partnering with multiple influencers to develop holiday-inspired posts which maximized Lucky Brand’s exposure.

The Results

Lucky Brand’s analysis revealed that the campaign drove 71% new sessions to their website—exceeding their goal by 25%.

The success of the initial holiday campaign allowed Lucky Brand to keep high-performing influencers engaged, which resulted in an increased ROAS of 126% for subsequent campaigns (over a 6-month period).

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For more information on CJ Affiliate's VIP Influencer Campaigns, contact content@cj.com.

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