Best Practices

Learn everything you want to know about affiliate marketing from basic 101 knowledge to expert strategies to optimize your programs. 

CJ Affiliate Cookieless Tracking
CJ’s Approach to In-App, Cookieless, and Cross-Device Tracking

Tracking affiliate engagement, influence, and transactions across both mobile and web environments is essential for a holistic understanding of true affiliate...

CJ Affiliate Shopping Feed Format
Making the Most of CJ's Shopping Feed Format

A comprehensive product feed, also known as a product catalog, can enable opportunities between advertisers and publishers across all levels and verticals. Putting...

woman on phone doing taxes
Get Ahead of Tax Season: A Top Category in Q1 & Q2

Tax services is one of the hottest advertiser categories in Q1 with its first sales peak hitting in late January/early February. Almost everyone will need tax...

The Science of Influencer Marketing
The Science of Influencer Marketing

Influencer Marketing remains a hot button topic. But what does it all mean for you and affiliate? I’m a gamer off hours; there’s nothing I love more than a good...

Ready Yourself for Affiliate

Before jumping into affiliate, it’s important to assess what you’ll need to bring to the table. Many publishers dive in and expect quick results, but truthfully,...

Free Shipping Day
Maximize Your Participation in Free Shipping Day

As one of Q4’s largest shopping events, Free Shipping Day is a cost-effective means of driving last-minute holiday sales and boosting brand presence. As...

How to Execute a Successful Q4 Strategy
How to Execute a Successful Q4 Strategy

You’ve determined your Q4 strategy through promotional planning, historical analysis, and account review by reading our post How to Plan a Successful Q4 Strategy...

How to Plan a Successful Q4 Strategy
How to Plan a Successful Q4 Strategy

Q4 can be a busy time of year, as affiliate managers hustle to schedule and coordinate brand and site promotions as well as ensure they meet program goals. To...

Best Practices for Communicating with Publishers
Best Practices for Communicating with Publishers

Recently, we shared the top reasons an advertiser would want to reach out to their publishers, like sharing program, company, and promotional updates, or even to...

Potential Program Growth—Just a Call Away

Proper communication with your publishers is key to managing a successful affiliate program. But where do you start? This is a common question we hear from...

5 Reasons for Affiliate Outreach
5 Reasons for Publisher Outreach

The affiliate space is an exceptionally relationship-oriented industry, and thus communication is key for any successful affiliate program.  A common...

Craft Your Cross-Device Strategy
Craft Your Cross-Device Strategy

Since launch on May 24, we’ve shared a lot about what Cross-Device is, how it works, and why it’s valuable to you. But now that you’re informed on these topics, you...