Industry Intel

Discover thought-provoking content covering the industry’s most hot button topics. 

Raise the Stakes on Affiliate Investment: Part 1
Raise the Stakes on Affiliate Investment: Part 1

As a channel, we’ve written about how affiliate has traditionally delivered strong revenue, a very strong ROI, and a healthy, high-value new customer rate. But...

Bracing for Q4: 3 Strategies to Reach Cross-Device Shoppers
Bracing for Q4: 3 Strategies to Reach Cross-Device Shoppers

The Q4 shopping season is nearly upon us, and top of mind for many marketers is how to maximize opportunities to reach and convert shoppers. Given that mobile...

Finding the Hidden Shopper with Cross-Device
Finding the Hidden Shopper with Cross-Device

Shoppers come in all shapes and sizes, with varied motivations to pull out their wallets and finally make a purchase. These purchases can take place at any time,...

Woman shopping during holidays
2017 Holiday Intelligence Report

CJ Affiliate’s Holiday Intelligence Report outlines global affiliate marketing trends and strategies for the holiday season. Planning for Holiday 2017 is well...

Capitalize on Amazon Prime Day in Your Shopping Cart
Capitalize on Amazon Prime Day—in Your Shopping Cart

Amazon Prime Day began as a promotional holiday in 2015 to commemorate the 20th anniversary of the ecommerce giant. Each year the holiday has grown more successful....

Affiliate Marketing 101: A Forrester Report

As marketers search for ways to exponentially grow their audience reach, and convert said audience into new and repeat customers, affiliate marketing continues to be...

Woman looking out car window
Affiliate Customer Insights Offers a Competitive Edge

Marketers' spend in the affiliate channel is expected grow to $5.4B in 2017 and $6B in 2018 (on pace for a 10% CAGR between 2016 and 2020)*. It's no secret the...

Discover the Value of the Affiliate Shopper

In this infographic we outline how the affiliate channel outperforms other marketing channels in several key performance metrics. Learn more about the value of...

How to Identify & Work with Content Publishers

In this& short video clip from the recent CJU16 session “Take It to the Next Level with Bloggers,” Publisher Development Manager Zoe Pedziwiatr explains the...

How to Leverage Affiliate’s Cross-Channel Nature

Some applaud affiliate marketing for being one of the most cost-effective ways to promote a product or a service, implying its pay-for-performance basis. Others...

Sneak Peek into Holiday 2016 Benchmarks

Across the global CJ Affiliate network, Holiday 2016 followed many of same rules we’ve come to expect: Black Friday and Cyber Monday dominated and early to mid-...

New Year Success with Content Publishers
New Year Success with Content Publishers

As the year comes to a close and we look back at what shaped affiliate marketing in 2016, it comes as no surprise that content remains a top trend. Content publishers...