Industry Intel

Discover thought-provoking content covering the industry’s most hot button topics. 

man in suit signing forms
GDPR and CJ Affiliate: Our Preparation

Both CJ Affiliate and Conversant support the principle of GDPR—to strengthen and unify data protection for all individuals in the EU—and are already well-positioned...

womans hands typing at laptop
Gain GDPR and ePD Compliance with New Consent Tool

Together with Conversant, we have launched a free tool for advertisers and publishers to gather GDPR and ePD compliant consent from consumers for digital advertising—...

liverpool train station
CJ Affiliate’s Approach to the General Data Protection Regulation (GDPR)

Data protection has always been a cornerstone of our business, and we have been working diligently to ensure our compliance with the General Data Protection...

Close-up of man in red shirt using mobile phone
What Google’s Recent Ad Blocking Means for CJ

In an effort to provide an improved experience for website visitors, Google recently launched an ad blocker on its Chrome browser for ads that don’t comply with...

A Conversation with Global Partner Afilio
A Conversation with New Global Partner Afilio: Part 2

Below we continue from A Conversation with New Global Partner Afilio: Part 1, our interview with founder Julien Turri, to gain some insight into how brands can...

A Conversation with New Global Partner Afilio: Part 1

As CJ Affiliate continues to keep global perspective at the forefront of affiliate strategy, we joined forces with Latin American company Afilio. Founded in...

Access Your Most Valuable Shopper through Affiliate
Access Your Most Valuable Customer through Affiliate

Recent data from 2016 and 2017 Affiliate Customer Insights proves that, in comparison to other channels, affiliate consumer behavior and overall value align with...

Raise the Stakes in Affiliate Investment
Raise the Stakes on Affiliate Investment: Part 2

In the first part of our deep dive on why affiliate should command more investment, we examined the purchase and brand engagement behavior that makes affiliate...

CJ Affiliate Holiday Findings
3 Important Findings to Know for 2017 Holiday Shopping Season

This holiday season, shoppers will do even more of their gift shopping online—ecommerce sales are projected to increase 16% over last year and account for 11.5% of...

Single's Day
How to Break into Single’s Day in a Big Way

The holiday shopping season seems to start earlier and earlier each year. For those brands that are looking to tap into China’s massive market, the season starts as...

Raise the Stakes on Affiliate Investment: Part 1
Raise the Stakes on Affiliate Investment: Part 1

As a channel, we’ve written about how affiliate has traditionally delivered strong revenue, a very strong ROI, and a healthy, high-value new customer rate. But...

Bracing for Q4: 3 Strategies to Reach Cross-Device Shoppers
Bracing for Q4: 3 Strategies to Reach Cross-Device Shoppers

The Q4 shopping season is nearly upon us, and top of mind for many marketers is how to maximize opportunities to reach and convert shoppers. Given that mobile...