In the News

Uncover industry thought leadership as CJ Affiliate subject matter experts discuss affiliate marketing with top media outlets.
November 13, 2017
Affiliate Marketing: How Can Publishers Increase Global Growth?
Affiliate marketing has drastically evolved since its inception, but capitalizing on technological innovations and digital trends has always been and always will be part of its DNA.
October 24, 2017
The Power of Cross-Device Solutions in a Results-Driven Affiliate Strategy
Cross-Device creates (data) visibility, actionable insights, and allows for compensation when a multi-device consumer is influenced to make a purchase. See how this helps marketers optimize their affiliate strategies.
October 20, 2017
Understanding Cross-Device: 3 Things Marketers Need To Know
Today's consumer is device- and channel-agnostic, and switches seamlessly from device to device throughout a given day. Find out what you need to know to adapt to this cross-decive behavior. 
August 10, 2017
How CJ Affiliate Leverages Conversant’s Data to Help Retailers Drive Better Returns Through Affiliate Marketing
SVP of Business Development Paul Tibbitt and President Waleed Al-Atraqchi of CJ Affiliate speak about building affiliate relationships with person-level consumer profiles.
August 2, 2017
3 Affiliate Marketing Strategies for the 2017 Holiday Retail Season
Strategy & Insights Director Sandrine Thompson shares insights from the holiday 2016 online shopping season that will help marketers improve their results in 2017.
July 25, 2017
How to Generate Offline Return with Site-to-Store Affiliate Marketing
Vice President of Corporate Development Camille Ip explains why retailers need to employ a "site-to-store" strategy within their affiliate marketing mix to see yield in offline returns.
July 10, 2017
How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing
Account Director Monique Zapata-Kaufman offers advice on how to leverage consumer excitement around Prime Day to drive shoppers to their shopping cart.
July 3, 2017
Five Predictions for the Future of Affiliate Partnerships
Vice President of Publisher Development Scott Ginsberg shares his forecast for the upcoming developments in the world of affiliate partnerships.
June 27, 2017
A Dive Into the Murky, But Very Important World of Affiliate Marketing
Vice President of Commercial Development (EU) Jules Bazley discusses shifting perceptions of the affiliate channel to a relevant part of every major retail brand's marketing mix.
June 5, 2017
CJ Affiliate Debuts Global Cross-Device Tracking
CJ Affiliate's cross-device solution accurately identifies consumer transactions across multiple devices and reaches multi-device shoppers on a deeper level than previous industry capabilities allowed.
May 15, 2017
Learning from PMA 17: CJ Affiliate Wins Best Managed Affiliate Programme with TUI
Director of Client Development Owen Hancock offers a behind-the-scenes look at CJ Affiliate's award-winning work for TUI.
April 28, 2017
Spotlight! Affiliate Marketing Q&A with CJ Affiliate by Conversant
Senior Director of Publisher Development Sarah Crosby discusses the value of influencers in affiliate marketing.