Q4 started this week, and you know what that means! The holiday shopping season is just around the corner.
Do you have your affiliate programs in place? Looking for strategies to optimize those programs? Our newly released 2016 Holiday Intelligence Report lays out the trends that will define the season and the cadence of holiday sales so you can plan for success. This report draws upon the 2015 shopping data from more than 3,000 advertisers and 30,000 publishers in our network. Included in the report are conversion rate trends for the entire holiday season, plus comparative sales trends for three major global markets: US, UK, and Germany.
"Retailers in many sectors lean heavily on the affiliate channel to drive customers and sales to their holiday promotions," said CJ Affiliate Strategic Insights Director Sandrine Thompson. "This holiday intelligence report not only provides network benchmarks for holiday retail sales from 2015, it also analyzes these trends and provides strategies so advertisers and publishers can optimize their affiliate programs for the 2016 holiday sales season."
Curious about how mobile shopping is impacting the timing of holiday sales? The report features a breakdown of mobile sales for each week of the season. Other important findings include:
- Cyber Monday was the highest converting sales day of Holiday 2015
- Mobile engagement is at its peak on Thanksgiving Day
- Offers flagged as "coupons" outperformed sales/discount and free shipping offers
For more trends and predictions for the 2016 holiday shopping season, as well as key strategies to help drive successful affiliate campaigns this year, download the full 2016 Holiday Intelligence Report.
Let us know what holiday shopping trends you've noticed in the comments section below. Happy holiday planning!