Optimization

Maximize Publisher Reach through Publisher Grouping
Maximize Reach via Publisher Grouping

Publisher Groups allow you to organize publishers into categories or segments within your affiliate program. For example, you can build groups based on performance,...

How to Best Survey Your Publisher Base
How to Best Survey Your Publisher Base

A key to growing your affiliate program is to understand how to communicate successfully with your publishers, and finding what works best to convert their readers...

CJ Training Success: Something Big is Coming!

Something is brewing here at CJ Affiliate, and staff members across the globe are about to boil over in excitement. Over the past month our Product Marketing team...

CJ Affiliate's APIs: 5 Things You Should Know

Recently, one of our publishers said to me, “I didn’t know that your APIs at CJ did that!” After speaking with some other clients, it became clear that although many...

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Affiliate Customer Insights Offers a Competitive Edge

Marketers' spend in the affiliate channel is expected grow to $5.4B in 2017 and $6B in 2018 (on pace for a 10% CAGR between 2016 and 2020)*. It's no secret the...

Discover the Value of the Affiliate Shopper

In this infographic we outline how the affiliate channel outperforms other marketing channels in several key performance metrics. Learn more about the value of...

Success of the Automated Offer Feed

Prior to the launch of the Automated Offer Feed, advertisers within regulated industries—or those with offer sensitivities—needed a better mechanism to distribute...

Expand Your Reach: Diversify Publisher Base [Part 3]

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. To recap from Tuesday's blog post and yesterday...

Expand Your Reach: Diversify Publisher Base [Part 2]

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. We're back again with two more affiliate strategies to...

Expand Your Reach: Diversify Publisher Base [Part 1]

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. Publisher diversification strategies can be applied to...

Publishers: Are You Ready for Q4?

Here at CJ Affiliate, we are always preparing for Q4. One great way to do this is to run an activation campaign in Q3 to ensure that you are promoting your top...

Going Global with Affiliate

There are a few ways to go about international expansion within the affiliate channel. Which route to take is dependent on a few variables based on the advertiser...