Strategy

A Conversation with Global Partner Afilio
A Conversation with New Global Partner Afilio: Part 2

Below we continue from A Conversation with New Global Partner Afilio: Part 1, our interview with founder Julien Turri, to gain some insight into how brands can...

A Conversation with New Global Partner Afilio: Part 1

As CJ Affiliate continues to keep global perspective at the forefront of affiliate strategy, we joined forces with Latin American company Afilio. Founded in...

Fortune 500 Retailer Drives Incremental Revenue
Fortune 500 Retailer Drives Incremental Revenue using CJ Customer-Level Omni-Channel Insights

A Fortune 500 retailer drives significant, incremental revenue by leveraging CJ’s Affiliate Customer Insights to understand offline consumer behavior....

Access Your Most Valuable Shopper through Affiliate
Access Your Most Valuable Customer through Affiliate

Recent data from 2016 and 2017 Affiliate Customer Insights proves that, in comparison to other channels, affiliate consumer behavior and overall value align with...

Raise the Stakes in Affiliate Investment
Raise the Stakes on Affiliate Investment: Part 2

In the first part of our deep dive on why affiliate should command more investment, we examined the purchase and brand engagement behavior that makes affiliate...

Free Shipping Day
Maximize Your Participation in Free Shipping Day

As one of Q4’s largest shopping events, Free Shipping Day is a cost-effective means of driving last-minute holiday sales and boosting brand presence. As...

Single's Day
How to Break into Single’s Day in a Big Way

The holiday shopping season seems to start earlier and earlier each year. For those brands that are looking to tap into China’s massive market, the season starts as...

A Conversation with New Global Partner Interspace
A Conversation with New Global Partner Interspace

It is undeniable that we are living in an increasingly global landscape, and CJ Affiliate is keeping up with these international industry trends, most recently...

Raise the Stakes on Affiliate Investment: Part 1
Raise the Stakes on Affiliate Investment: Part 1

As a channel, we’ve written about how affiliate has traditionally delivered strong revenue, a very strong ROI, and a healthy, high-value new customer rate. But...

How to Execute a Successful Q4 Strategy
How to Execute a Successful Q4 Strategy

You’ve determined your Q4 strategy through promotional planning, historical analysis, and account review by reading our post How to Plan a Successful Q4 Strategy...

How to Plan a Successful Q4 Strategy
How to Plan a Successful Q4 Strategy

Q4 can be a busy time of year, as affiliate managers hustle to schedule and coordinate brand and site promotions as well as ensure they meet program goals. To...

Bracing for Q4: 3 Strategies to Reach Cross-Device Shoppers
Bracing for Q4: 3 Strategies to Reach Cross-Device Shoppers

The Q4 shopping season is nearly upon us, and top of mind for many marketers is how to maximize opportunities to reach and convert shoppers. Given that mobile...