Strategy

Raise the Stakes on Affiliate Investment: Part 1
Raise the Stakes on Affiliate Investment: Part 1

As a channel, we’ve written about how affiliate has traditionally delivered strong revenue, a very strong ROI, and a healthy, high-value new customer rate. But...

How to Execute a Successful Q4 Strategy
How to Execute a Successful Q4 Strategy

You’ve determined your Q4 strategy through promotional planning, historical analysis, and account review by reading our post How to Plan a Successful Q4 Strategy...

How to Plan a Successful Q4 Strategy
How to Plan a Successful Q4 Strategy

Q4 can be a busy time of year, as affiliate managers hustle to schedule and coordinate brand and site promotions as well as ensure they meet program goals. To...

Bracing for Q4: 3 Strategies to Reach Cross-Device Shoppers
Bracing for Q4: 3 Strategies to Reach Cross-Device Shoppers

The Q4 shopping season is nearly upon us, and top of mind for many marketers is how to maximize opportunities to reach and convert shoppers. Given that mobile...

Finding the Hidden Shopper with Cross-Device
Finding the Hidden Shopper with Cross-Device

Shoppers come in all shapes and sizes, with varied motivations to pull out their wallets and finally make a purchase. These purchases can take place at any time,...

Woman shopping during holidays
2017 Holiday Intelligence Report

CJ Affiliate’s Holiday Intelligence Report outlines global affiliate marketing trends and strategies for the holiday season. Planning for Holiday 2017 is well...

Potential Program Growth—Just a Call Away

Proper communication with your publishers is key to managing a successful affiliate program. But where do you start? This is a common question we hear from...

Capitalize on Amazon Prime Day in Your Shopping Cart
Capitalize on Amazon Prime Day—in Your Shopping Cart

Amazon Prime Day began as a promotional holiday in 2015 to commemorate the 20th anniversary of the ecommerce giant. Each year the holiday has grown more successful....

CJ Affiliate Spotlight Interview with GroupHigh
CJ Affiliate Spotlight Interview on GroupHigh

Recently, our Senior Director of Publisher Development, Sarah Crosby, sat down with influencer marketing blog and software provider, GroupHigh. In this spotlight...

CJ Account Manager: Tell a Story with Your Data
CJAM: Tell a Story with Your Data

Here at CJ, we have no shortage of data. Everything you need to know about your consumers is flowing through our system, the CJ Account Manager (CJAM), and ready for...

Learnings from CJ Affiliate's 2017 PMA Wins

Coming off two wins at the 2017 Performance Marketing Awards (Best Managed Affiliate Program with TUI and Best Retail Campaign with Argos and VoucherCodes.co.uk), CJ...

Affiliate Marketing 101: A Forrester Report

As marketers search for ways to exponentially grow their audience reach, and convert said audience into new and repeat customers, affiliate marketing continues to be...