With five fewer days between Black Friday and Christmas, this past holiday season’s prime shopping period was unusually short and this impacted the timing of holiday shopping, particularly across the peak shopping days of Black Friday and Cyber Monday. CJ has prepared these performance highlights and benchmarks to help you assess your own holiday season performance.

A complete analysis of Holiday 2019, including strategies and actions for affiliate marketers to take for Holiday 2020, will be available this summer with the annual release of our Holiday Intelligence Report.

Holiday season revenue was up 29% YOY in the CJ network, driven by strong growth in orders and AOV.

Holiday Shopping Daily Trends

Growth values were factored using the transactional data for retail Advertiser programs active in the CJ Affiliate network during Holiday 2018 and 2019 and covers the calendar period of November 1–December 31.

CJ Global Daily Orders and Clicks Trend

Conversion Rate Trends

CJ Global Daily Conversion Rates

Global Markets Relative Trends: US, UK and Europe

CJ Global Markets Daily Orders

Thanksgiving Day through Cyber Monday

CJ Global Cyber 5 Performance

Orders on smartphones increased 20% YOY in the global network and accounted for 36% of total holiday orders this past season.

Mobile Performance

Device share was factored using transactional device data for retail programs. 

Desktop Smartphone and Tablet Share of Orders

Publisher Performance

Difference in Publisher share was factored using clicks, orders and revenue credited to each Publisher type by retail clients active during Holiday 2018 and 2019.

CJ Global Publisher Share of Orders Revenue and Clicks

Advertiser Performance

Growth values were factored using the transactional data for retail Advertiser programs active in the CJ Affiliate network during Holiday 2018 and 2019 and covers the calendar period of November 1–December 31.

CJ Global Orders and Revenue Growth in Select Categories