In a year of disruption and change, it feels familiar to focus on and anticipate the collective experience that is the winter holiday shopping season. With so many unknowns related to product preference, demand, and timing of this year’s peak shopping period, CJ Affiliate knows that both advertisers and publishers may need comparative data to understand how their affiliate programs are performing. For this reason, we created the 2020 Q4 Peak Shopping Benchmarks to provide insight into the holiday shopper’s buying activity.These benchmarks include network-wide, sector-specific, and category-level data to provide visibility into consumer demand each week of November and December 2020. Growth values in this report were factored using pre-correction transactional data for Advertiser programs active in the CJ network since October 1, 2019. The interactive charts allow for flexible viewing, filtering, and downloading. This report was last updated on 1/7/21 for data 11/1/20 through 1/2/21.
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These benchmarks show daily, or weekly actions beginning November 1, 2020 and compared to the same date or week in 2019.