CJ Affiliate and Debenhams crowned Best Managed Affiliate Programme
1 May, 2019
Alongside Debenhams, CJ Affiliate has won the Best Managed Affiliate Programme award at the Performance Marketing Awards (PMAs) 2019.
The network was further highly commended alongside TUI in the Best Travel and Leisure Campaign category, and for the Best Team in Performance Marketing.
Now in its 13th year, the Performance Marketing Awards are geared to highlight excellence within the UK performance marketing industry. At the global equivalent, the International Performance Marketing Awards, CJ Affiliate won three titles: Industry Choice of Network, Best Use of Data with NMPi and Fanatics, and Best Performance Marketing Campaign or Strategy (USA) with Hotels.com.
“CJ and Debenhams winning the Best Managed Affiliate Programme award is a result of our focus on innovation and evolution within the performance marketing industry,” explains Jules Bazley, Regional Vice President at CJ Affiliate. “By launching true market differentiators such as Affiliate Customer Insights and Affiliate Personalisation - which leverages the pseudonymous consumer profiles from Conversant’s single customer view - CJ has gained an incredible amount of unique, market-changing capabilities.
“Further, it’s about understanding the specific goals of our clients and possessing the knowledge and understanding to leverage our publisher-partners and in-house technology. We’ve got an incredible publisher network across the UK and globally – a network that over the last few years in particular we've substantially invested in nurturing further than ever before - and an envy-inspiring suite of tools, so we make sure our team are enabled to harness them all in the most innovative ways.
“But let’s not forget the incredible collaboration and alliance between the CJ team and our partners - advertisers, publishers, agencies and everyone else. The team at Debenhams, and all the other great brands, publishers and agencies we work with at CJ collaborate in harmony with the CJ team, and it's this that allows us to push the boundaries in terms of results - something this industry recognition lays testament to.”
2019’s International Performance Marketing Awards will be held later this year, prior to the performance marketing industry event PI Live, where the CJ Affiliate team will be available at their stand and throughout the event to meet with advertisers, publishers, agencies, and everyone else throughout the industry.