Use Situational Commissioning to Create Data-Driven Affiliate Strategies
19 Dec, 2019
For advertisers and publishers alike, data-enriched insights can lead to better business results and stronger, more creative partnerships.
Last year, as a first step to help network participants harness data to better understand affiliate customers and drive incremental growth, we expanded our transaction-level data set to include rich Customer, Campaign & Promotion, and Product & Payment attributes. Now, we’ve enhanced our flexible commissioning capabilities to allow advertisers to layer these high-value order attributes into their commissioning strategies.
Introducing Situational Commissioning
With this release, we now include “situations” that can work alone or in combination with our existing flexible commissioning features, to bring publishers even more opportunities to earn on the value they deliver for brands.
Situational Commissioning is a powerful, rule-based commissioning solution that allows advertisers to build and reward on high-value commissioning scenarios based on order attributes unique to their business. When combined with Product Level Commissioning, Situational Commissioning allows advertisers to both manage margins at the item/product level, and build order-level situations to reward publishers for driving performance against broader strategic initiatives such as acquisition, in-store, category up-sell, cross-sell, product launch, and other high-value outcomes.
Here are a few examples of how Situational Commissioning can be used to drive programme growth in high-value segments:
A network service provider pays a premium on orders from new customers with long contracts.
A retailer knows people spend more in-store, so works with partners to craft a Buy Online, Pick-Up In-Store offer that pays a premium when customers select in-store pickup during check-out.
A department store focussed on customer loyalty bumps up commission rates when customers use a private label card.
A travel brand pays premium rates for holiday packages and upgrades, or boosts publisher earnings to support bookings through a new brand.
Data Transparency, Trust-Based Partnerships, and More Creative Strategies
We’ve enhanced our platform to include order-level attributes in programme terms, commission detail reporting, our commission detail API, and in Insights so that both advertiser and publisher partners have a transparent understanding of how to tailor their campaigns, and negotiate offers to maximise channel value. This allows for both parties to not only have a trust-based partnership, but also affords them the ability to get creative with their campaign strategies.
When we developed our expanded transaction-level data set, we drew from network expertise across Retail, Finance, Travel, and Network Services verticals. The deeper transaction data intake and output we support today addresses needs unique to each vertical and flexibly accommodates changing business needs over time. We’re excited to introduce Situational Commissioning so advertisers and publishers can act on the valuable insights these data assets uncover.
Combined with our expanded transaction-level attributes and next-level insights, the sky is the limit with Situational Commissioning. These solutions help you identify and explore new ways to understand customers, form new relationships, and ultimately intelligently grow your business.
Interested in learning more? Reach out to your CJ representative or visit our contact us page to request more information.