Strategy

2024 Global Holiday and Retail Event Calendar: Must Know Dates

Huzzah! We made it to 2024. We’re feeling optimistic about the year ahead! To help you plan a successful promotional strategy, we compiled a list of ...

2023 Q4 Shopping Weekly Benchmarks

Understanding the pulse of consumer demand in the affiliate marketing channel is critical for both advertisers and publishers. So, without further ...

2023 Q4 Shopping Intelligence Report

As Q4 nears ever closer, we approach it with a blend of optimism and caution concerning the economy's rebound amidst persistent high inflation rates. ...

How Marketers Can Make the Most of January

After the retail rush of December, the fatigue of the affiliate marketer is real. Consequently, the high-potential opportunities of January are ...

Get in on the Prime Day Halo Effect

In the spectrum of shopping events, Amazon Prime Day is a relatively young one. Created in 2015 to celebrate Amazon's 20th birthday, the shopping ...

eharmony Leans on CJ's Growth Consultant Team to Run Successful Search Strategies

Online dating platform, eharmony, leverages the CJ platform and CJ’s Growth Consultant team to maximize their opportunity with affiliate customers ...

2021 Q4 Performance Lookback

Online shopping plays a larger role in consumers' lives than ever before, accounting for nearly US$5 trillion in global sales. On the heels of 2020’s ...

A Pulse on Peak Week & Q4 2021’s Hottest Categories

With stores reopened and shoppers able to buy in-store again this year, it’s been hard to know just how much Q4 shopping would stay online for Black ...

How CJ'ers are Shopping for the Festive Season in 2021

We love thinking about consumer trends. So we thought it would be fun to invite CJ'ers from across the globe (aka some of the savviest consumers we ...

Brands Should Be Using Customer Journey Data to Win Q4 - Here’s How

Making a list and checking it twice? Make sure to add CJ’s in-platform Affiliate Customer Journey data to your list for a successful Q4 shopping ...

Q4 Shopping Intelligence Report

With performance marketing getting more recognition due to its strong growth throughout the pandemic, we can't shake the feeling that all eyes will ...

Affiliate Prime Day Promotions See Success

Grabbing a 'prime' opportunity to kick off summer shopping, the affiliate channel competed with Amazon’s Prime Day, growing affiliate revenue 17% ...

Prime Day Kicks off Summer Shopping

Curious to know how Prime Day 2021 will impact the affiliate channel? CJ’s got you covered! We’ll be sharing Prime Day 2021 network performance next ...

Your 3 Step Formula to Achieve & Measure High ROI Influencer Partnerships

There’s a simple equation for achieving more with your influencer partnerships and making them the high-ROI campaigns of your dreams. In this ...

Peak Shopping 2020: Experts Weigh in on a Prolonged Pandemic Peak Season

Junction Live host and Global VP of Marketing at CJ Affiliate, Nicole Ron is joined by Jessica Spira from Ziff Media Group, Amar Shah from Affirm, ...

Valentine's Day in the Time of Covid

Valentine’s Day in these wild, modern times is a very important shopping event for retailers. Read on for CJ’s take on what shoppers will be looking ...

A Look Back at 2020’s Peak Shopping Performance

With online shopping playing a larger role in consumers' lives than ever before, expectations heading into this year’s peak shopping period were ...

Tap into New Revenue Through Global Shopping Events in 2021

The new year brings new opportunities to expand your growth internationally and reach new customers. Whether you’re a publisher looking for ways to ...

2021 Global Holiday and Retail Event Calendar: Must Know Dates

Well, we made it to 2021. While the vibes may not seem so different from 2020 just yet, we’re feeling surprisingly optimistic! To focus on the year ...

Travel Sector Outlook: Road to Recovery in 2021

The COVID-19 pandemic brought the world to a screeching halt and the travel, tourism, and hospitality sector has been among the worst affected. Due ...

Network Pulse: 2020 Q4 Peak Shopping

This year shoppers began their online gift buying far earlier and with more enthusiasm than ever before. CJ Affiliate takes a look at 2020’s Q4 peak ...

2020 Q4 Peak Shopping Benchmarks

In a year of disruption and change, it feels familiar to focus on and anticipate the collective experience that is the winter peak shopping season. ...

COVID-19: A Look at Affiliate Performance in Turbulent Times

Since the start of the pandemic, CJ has published the COVID-19 Network & Consumer Trends Report, an interactive view into consumer shopping ...

A Study of Affiliate Customer Journeys

Executive Summary In CJ Affiliate’s whitepaper on Affiliate Incrementality we found that affiliate’s presence in the path-to-purchase produces 88% ...

RS Components Wins Competitive Market Share with Incentive Publishers

Through a strategy fronted by the tactical use of cashback rates and adjustments to their referral window, RS Components managed to break their ...

Norton’s APAC Expansion with CJ Affiliate Results in Major Growth

Norton, global leader in cyber safety and security, worked with CJ Affiliate to expand into the APAC region and experienced growth in sales, new ...

CJU20 Digital Series: How COVID-19 Will Reshape Q4 Peak Shopping 2020

There are many new factors for publishers to consider heading into the peak shopping season and this session recording from the CJU20 Digital Series ...

How COVID-19 Will Reshape Peak Shopping 2020: A Primer for Publishers

It goes without saying that the pandemic has changed nearly every aspect of life in 2020. The affiliate industry is no exception, and with Q4 already ...

Making the Most of Affiliate in Google’s Messy Middle

As marketers, we're all too familiar with the 'funnel'. Originally introduced way back in 1898, it's evolved a few times over the last century, but ...

CJ's Peak Trading Checklist: Get Started Now

The peak trading period is a 'make or break' time for retailers, and this year it will be impacted by the offline-to-online shopping shift brought ...

Major Service Provider Increases Return & Efficiency with CJ's Affiliate Customer Journey Reporting

A global home and business services brand leveraged CJ’s Affiliate Customer Journey reporting to diversify media partners which resulted in increased ...

Consumer Electronics Brand Sees Big Growth from Recruitment & Activation

A new-to-affiliate consumer electronics advertiser leverages CJ Affiliate to recruit and activate publishers to grow revenue internationally, ...

Reignite Brick & Mortar with Site to Store Offers

Throughout the COVID-19 pandemic, there’s no denying that brands with a strong brick and mortar presence have been severely impacted by stay-at-home ...

Brands Shift Search Budget to Affiliate and See Major Success with TM+ Publishers

As brands revisit marketing strategies to best meet consumer needs during the COVID-19 pandemic, budget has shifted from more expensive channels to ...

Why Brands Should Still Have a Content and Influencer Strategy Right Now

What’s going on with your content and influencer strategy these days? I'm here to tell you that you should still have one (we'll get into why below) ...

How Amazon Commission Cuts Present a Prime Opportunity for Publishers

With the announcement of widespread changes to the Amazon Associates Programme, including 66% cuts to affiliate commissions on average, there is an ...

Lacoste Grows Key Content Relationships after Migration to CJ

Lacoste selected CJ to devise and execute a multi-pronged content strategy focused on building the high-end retail brand in order to drive adoption ...

Partner Marketing vs Affiliate Marketing: Setting the Record Straight

Partner marketing is affiliate marketing. Playful semantics do not change what is true and what has been true for the last 20+ years - this industry ...

Affiliate Shoppers Drive 88% More Revenue

For brands to intelligently invest, it is important for them to truly understand the value each channel delivers. To find the answer, the CJ ...

23 Jan, 2020
Use Situational Commissioning to Create Data-Driven Affiliate Strategies

For advertisers and publishers alike, data-enriched insights can lead to better business results and stronger, more creative partnerships. Last year, ...

19 Dec, 2019
Podcast: What happens when an affiliate programme suddenly closes?

Affiliate marketing is built on relationships. Relationships between publishers, advertisers, networks and consumers themselves. But what happens ...

18 Dec, 2019
Convenience arms race as tools and content help brands win during 'Peak Week'

New research from CJ Affiliate has found that sales via browser tools like Honey and Piggy have increased by 349% year-on-year. As retail brands face ...

The Consumer Megatrends Shaping the Peak Retail Season

Watch this on-demand presentation to understand the consumer shopping trends that will shape the peak retail period leading up to 2020. Recorded live ...

Autodesk Leverages CJ Affiliate for Successful APAC Expansion

CJ Affiliate helps drive successful expansion into the Asia Pacific region for world leader in design software. Results at a Glance: The Autodesk ...

Measuring Affiliate Customer Value. The What. The Why. The ROI.

Watch this on-demand video presentation, filmed live at PI: Live in London, for insight on understanding - and measuring - affiliate customer value. ...

5 Nov, 2019
Report: Affiliate Marketing is Incremental

To prove affiliate’s incrementality, CJ leveraged its powerful audience insights to compare affiliate customer behaviour, versus non-affiliate ...

A Study of Affiliate Incrementality

WHITEPAPER A Study of Affiliate Incrementality With more than 21 million retail consumers and 5.5 million transactions analysed, this is the largest ...

21 Oct, 2019
Christmas to offer salvation for brands suffering from poor summer sales

New report reveals Christmas sales could see double or triple revenue and orders growth, but marketers need to streamline the whole customer journey ...

Leveraging the Network Effect for Global Expansion

Publishers and advertisers are constantly on the lookout for methods of increasing their sales or leads. From CJ Affiliate’s perspective - there are ...

How will voice technology reshape the affiliate ecosystem?

"Hey Google, please tell me how my affiliate programme did last week." "Sure, let me look into that for you." "Last week, your affiliate programme ...

17 May, 2019
Fanatics and NMPi Leverage Dynamic Data via Paid Search to Grow Revenue through Affiliate

Fanatics, the leading e-commerce partner for the world’s top sports brands, leverages data through CJ Affiliate and publisher NMPi to dynamically ...

Affiliate economics: Why supply and demand fails for affiliates

I love the affiliate industry and the people in it. Their drive and creativity are part of what has kept me working in this channel for the last ...

Affiliate Network versus SaaS: Weighing Up Cost, Recruitment, and 'The Network Effect'

Over the last 20 years, affiliate marketing has evolved substantially in terms of the number of publishers and service providers available to brands. ...

Financial Services Brand Grows Lead Quality & Incremental Sales with CJ

A well-known financial services brand leveraged CJ Affiliate’s VIP Influencer Campaigns to connect with targeted influencers to grow lead quality and ...

Fortune 500 Retailer Drives Incremental Revenue using CJ Customer-Level Omni-Channel Insights

A Fortune 500 retailer drives significant, incremental revenue by leveraging CJ’s Affiliate Customer Insights to understand offline consumer ...

IHG Leverages CJ to Shift Consumer Perception and Increase Direct Bookings

With an increasing cost of sale due to consumer booking behaviour shifting to a reliance on third party vendors, InterContinental Hotels Group looked ...

Lucky Brand Increases Traffic & Engagement through CJ's VIP Influencer Campaigns

Premium denim and apparel company, Lucky Brand, leverages the CJ Affiliate VIP Influencer Campaigns to connect with key influencers to drive ...

Lifestyle Blogger Sees Revenue Growth through Audience Expansion

Lifestyle blogger Jo-Lynne Shane gained new advertisers, increased publisher commissions, and boosted ad sales revenue after a CJ Content-Certified ...

Online Design Marketplace Connects with Influencers to Drive Targeted Traffic

An online design marketplace increased brand engagement and sales by employing CJ's Content Solution and the VIP Influencer Campaign to drive ...

Finance Content Publishers Forge New Relationships, Increase Revenue

Finance content publishers Debt Roundup and Frugal Rules established new, relevant relationships leading to a year-over-year increase in revenue ...

Outdoor Apparel Retailer Increases Revenue During Critical Holiday Sales Season

An outerwear retail company increases YOY sales during the ever-important Thanksgiving sales week by leveraging CJ’s Affiliate Customer Insights to ...

Specialty Retailer Increases NTF Customers & Revenue, Maintain ROAS

A woman's specialty retailer increases new-to-file (NTF) customers—and revenue—while maintaining return on ad spend (ROAS), by tracking and analyzing ...

Retailers see 3x sales on Black Friday and Cyber Monday when messaging begins in September

New research reveals that when UK consumers receive promotional messages in September, they are three times more likely to buy products and services ...

The upside of GDPR: Three benefits for marketers

Continuing a series of short articles on the positive aspects of GDPR, I’d like to explore the benefits I think marketers are going to see from the ...

25 May, 2018
GDPR: Solutions to Gain Consent for Advertisers and Publishers

Watch this on-demand webinar for actionable solutions to gaining GDPR compliant consent for digital advertising. With IAB Europe, IMRG, Conversant ...

21 May, 2018
GDPR: Short-term pain, long-term gain

In the run-up to the implementation of GDPR, most headlines have focussed on the negative aspects of the regulation - specifically for marketers, ...

17 May, 2018
How do the GDPR and ePD affect digital advertising?

Join digital advertising experts for this podcast series, discussing the effects of the GDPR and ePD on the industry, with a special focus on ...

­­Conversant’s Approach to the General Data Protection Regulation (GDPR)

Understanding the GDPR The General Data Protection Regulation (GDPR) will become enforceable on 25th May, 2018, with a goal of harmonising data ...

5 Mar, 2018
Black Friday period: European consumers spending more than ever

Across Europe, early data from CJ Affiliate shows that the 2017 Black Friday period has been stronger than ever, with revenue increasing by over 50%, ...

What do consumers want from retailers this Christmas?

With the majority (92%) of consumers’ shopping purchases expected to be influenced by offers and promotions this Christmas, it's essential for ...

21 Nov, 2017
The modern CMO: Dream versus reality

Ambition is a trait shared by most senior marketers. In this infographic, we take a look at some of the results from Conversant's latest report into ...

13 Nov, 2017
Just 15% of CMOs know consumers well enough to build relationships

...Yet 61% aspire to do exactly that. A new report reveals that while 61% of senior marketers’ top digital marketing strategy is to build customer ...

6 Nov, 2017
GDPR and Conversant: How we have, and will continue to prepare

Both Conversant and CJ Affiliate by Conversant support the principle of GDPR – to strengthen and unify data protection for all individuals in the EU ...

10 Oct, 2017
65% of consumers fed up with irrelevant brand communications

A new report reveals that 65% of consumers say companies, retailers, or brands send them too many irrelevant communications. Further, the research ...

Global affiliate revenue growth up 16% during winter holiday period

Affiliate revenue in CJ’s global network of publishers and advertisers is up 16% year-on-year, with an average 4% increase in the number of orders, ...

Affiliate marketing ROI: Affiliate customers spend 58% more

New data reveals that customers referred via affiliate marketing spend more per order and per year, plus make a greater number of orders. Released by ...

19 Apr, 2017
Six affiliate publisher types: Selecting the right content partner

Partnering with the right content publishers can ensure the success of an affiliate programme, so understanding these six affiliate publisher types ...

Heightened European consumer adoption of Black Friday and Cyber Monday period

European adoption of the Black Friday and Cyber Monday shopping period is strong and expanding, according to new data gleaned from CJ Affiliate ...

21 Dec, 2016
75% of businesses say personalised communication is essential

Yet only 12% of businesses are equipped for it. In terms of personalised communication to prospects and customers, there’s a wide gap between current ...

22 Nov, 2016
CJ’s Placements Marketplace: Making it easier to partner and earn with affiliate

If you’re reading this, you’ve likely experienced the long and arduous process of either searching for paid placement opportunities or, as a ...

31 Aug, 2016
Introducing Affiliate Customer Insights

We’re pleased to announce the launch of our most advanced service offering yet: Affiliate Customer Insights. Originally unveiled in September of ...

1 Jun, 2016
Advertisers & Agencies
Expand Your Brand’s Reach

Achieve sustained growth and reach your target audience. Work with world-class publishers and influencers to successfully promote brand products and services.

Publishers & Influencers
Partner with the World’s Best Brands

Earn seamlessly by partnering with the world’s most widely recognised brands, promoting products and services your audience enjoy. Engage with brands you know and love all in one place.