Global Affiliate Marketing

2020 Holiday Intelligence Report

To overcome the economic impact of the Coronavirus, affiliate programs this year have had to pivot to meet demand. The million-dollar question for ...

Consumer research: Brands should continue advertising during Covid-19

Right now, during this global pandemic, the majority of consumers do want to receive adverts from brands, but many – including just over half of US ...

The 10 Core Principles of Managing a Global Affiliate Programme

Global expansion remains one of the most popular strategies for driving growth within the affiliate channel. During my nine years in the industry, ...

CJ Affiliate wins 2 International Performance Marketing Awards in 2019

CJ Affiliate has won two awards at the International Performance Marketing Awards (IPMAs) 2019. The affiliate network won Best Managed Affilitate ...

Leveraging the Network Effect for Global Expansion

Publishers and advertisers are constantly on the lookout for methods of increasing their sales or leads. From CJ Affiliate’s perspective - there are ...

Affiliate economics: Why supply and demand fails for affiliates

I love the affiliate industry and the people in it. Their drive and creativity are part of what has kept me working in this channel for the last ...

Going global with affiliate

There are many ways to go about international expansion within the affiliate channel. Which route to take is dependent on a number of variables based ...