2024

Q4 Shopping Weekly Benchmarks

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2024

Q4 Shopping Weekly Benchmarks

Close Up Photo of Many Different Christmas Presents on a Green Background

As the Q4 shopping season progresses, understanding consumer behaviour and trends is essential for businesses. Our 2024 Q4 Shopping Weekly Benchmarks leverage CJ's extensive network data to provide valuable insights into global shopping trends and buying patterns during this peak shopping period.

These benchmarks include network-wide, sector-specific, category, and regional performance to provide visibility into consumer demand each week of Q4 2024 and comparative data for 2021, 2022, and 2023. Growth values in this report were factored using same store, pre-correction transactional data for advertiser programs active in the CJ network. The interactive charts allow for flexible viewing, filtering, and downloading.

This report was last updated on 11/18/24 for data through 11/17/24.

Table of Contents

01
Performance by Day YOY
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02
Key Shopping Days
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03
Sector YOY By Week
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04
Top Categories YOY
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05
Publisher Performance YOY
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Performance by Day YOY

This chart illustrates year-over-year changes in shopping demand by advertiser category, region, and country, based on daily actions and revenue. Use the scroll bar to explore different time periods and apply filters to view data by category or country. The "Date Alignment" filter allows you to compare performance for key shopping days like Black Friday and Cyber Monday.
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Key Shopping Days

This chart illustrates year-over-year changes in consumer demand on key shopping days. Please note that the chart will be updated with 2024 performance data after each key shopping day.
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Sector YOY By Week

This chart illustrates year-over-year sector performance for each week of the peak shopping period, starting in October. You can toggle between specific sectors or view the overall network performance by selecting "All Sectors." Please note that the chart will be updated with 2024 performance data after each week concludes.
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Top Categories YOY

This chart illustrates the cumulative year-over-year performance of selected network categories during Q4 to identify trending product categories.
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Publisher Model Performance YOY

This chart illustrates the cumulative year-over-year performance of selected publisher models during Q4. Use the filters to view year-over-year differences by actions, revenue, region, and country.
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For more information on these and other affiliate insights, contact your CJ team or join our network today.