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C J Affiliate by Conversant has been shortlisted for nine awards at 2019’s International Performance Marketing Awards (IPMAs).

As you may have already heard, as part of data company Epsilon, CJ Affiliate was recently acquired by Publicis Groupe and will now operate under the umbrella of their media hub, Publicis Media.

Publishers and advertisers are constantly on the lookout for methods of increasing their sales or leads. From CJ Affiliate’s perspective - there are few better and faster ways of doing this than by ...

With almost a decade working in the affiliate industry, CJ Affiliate caught up with Gabriel Akin, director of business development and marketing UK at Global Savings Group.

Alongside Debenhams, CJ Affiliate has won the Best Managed Affiliate Programme award at the Performance Marketing Awards (PMAs) 2019.

Fanatics, the leading e-commerce partner for the world’s top sports brands, leverages data through CJ Affiliate and publisher NMPi to dynamically change PPC bid strategy growing revenue and reducing ...

I love the affiliate industry and the people in it. Their drive and creativity are part of what has kept me working in this channel for the last eight years. But there’s a phrase I hear a lot in our ...

Over the last 20 years, affiliate marketing has evolved substantially in terms of the number of publishers and service providers available to brands.

A well-known financial services brand leveraged CJ Affiliate’s VIP Influencer Campaigns to connect with targeted influencers to grow lead quality and generate incremental sales.  

A Fortune 500 retailer drives significant, incremental revenue by leveraging CJ’s Affiliate Customer Insights to understand offline consumer behavior.

With an increasing cost of sale due to consumer booking behaviour shifting to a reliance on third party vendors, InterContinental Hotels Group looked to CJ Affiliate to drive an increase in ...

Premium denim and apparel company, Lucky Brand, leverages the CJ Affiliate VIP Influencer Campaigns to connect with key influencers to drive increased traffic and brand engagement.

Lifestyle blogger Jo-Lynne Shane gained new advertisers, increased publisher commissions, and boosted ad sales revenue after a CJ Content-Certified designation. A YOY comparison of results from ...

An online design marketplace increased brand engagement and sales by employing CJ's Content Solution and the VIP Influencer Campaign to drive targeted traffic to their website.   Results at a Glance:

Finance content publishers Debt Roundup and Frugal Rules established new, relevant relationships leading to a year-over-year increase in revenue after using CJ's Content Solution to break through the ...

An outerwear retail company increases YOY sales during the ever-important Thanksgiving sales week by leveraging CJ’s Affiliate Customer Insights to rank publishers by revenue, new customer ...

A woman's specialty retailer increases new-to-file (NTF) customers—and revenue—while maintaining return on ad spend (ROAS), by tracking and analyzing customer behavior with CJ's Affiliate Customer ...

CJ Affiliate has won three awards at the International Performance Marketing Awards (IPMAs) 2018.  

New research reveals that when UK consumers receive promotional messages in September, they are three times more likely to buy products and services during Black Friday and Cyber Monday.

Continuing a series of short articles on the positive aspects of GDPR, I’d like to explore the benefits I think marketers are going to see from the regulation.

Watch this on-demand webinar for actionable solutions to gaining GDPR compliant consent for digital advertising.

In the run-up to the implementation of GDPR, most headlines have focussed on the negative aspects of the regulation - specifically for marketers, that we can’t continue our marketing activities as ...

CJ Affiliate has won three awards at the Performance Marketing Awards (PMAs) 2018: Best Account Management Team, as well as Best Paid Search Campaign and Best Travel & Leisure Campaign, both with ...

Join digital advertising experts for this podcast series, discussing the effects of the GDPR and ePD on the industry, with a special focus on business continuity and excelling under regulation.

We've launched a free tool for advertisers and publishers to gather GDPR and ePD compliant consent from consumers for digital advertising - and it's publicly available today for any advertiser and ...

Understanding the GDPR The General Data Protection Regulation (GDPR) will become enforceable on 25th May, 2018, with a goal of harmonising data protection across the member states of the European ...

Across Europe, early data from CJ Affiliate shows that the 2017 Black Friday period has been stronger than ever, with revenue increasing by over 50%, orders by one-third, and average order value by ...

With the majority (92%) of consumers’ shopping purchases expected to be influenced by offers and promotions this Christmas, it's essential for retailers to understand what drives consumers to ...

Ambition is a trait shared by most senior marketers. In this infographic, we take a look at some of the results from Conversant's latest report into the ambitions and challenges of CMO's around the ...

...Yet 61% aspire to do exactly that. A new report reveals that while 61% of senior marketers’ top digital marketing strategy is to build customer relationships, only 15% of those senior marketers ...

CJ Affiliate has won three awards at the International Performance Marketing Awards (IPMAs) 2017.

Both Conversant and CJ Affiliate by Conversant support the principle of GDPR – to strengthen and unify data protection for all individuals in the EU – and are already well positioned to provide ...

A new report reveals that 65% of consumers say companies, retailers, or brands send them too many irrelevant communications.

Affiliate revenue in CJ’s global network of publishers and advertisers is up 16% year-on-year, with an average 4% increase in the number of orders, according to CJ Affiliate's 2017 Holiday ...

CJ Affiliate has won two awards at the Performance Marketing Awards (PMAs) 2017: Best Managed Affiliate Programme alongside TUI, and Best Retail Campaign alongside  Argos and VoucherCodes.co.uk.

New data reveals that customers referred via affiliate marketing spend more per order and per year, plus make a greater number of orders.

British multi-national retailer Debenhams has today joined CJ Affiliate's network. The network will now serve Debenhams’ affiliate marketing activity in the UK and Ireland. This will be an exclusive ...

Partnering with the right content publishers can ensure the success of an affiliate programme, so understanding these six affiliate publisher types is paramount.

European adoption of the Black Friday and Cyber Monday shopping period is strong and expanding, according to new data gleaned from CJ Affiliate network's retailer performance.

Yet only 12% of businesses are equipped for it. In terms of personalised communication to prospects and customers, there’s a wide gap between current capability and the capability required at the ...

There are many ways to go about international expansion within the affiliate channel. Which route to take is dependent on a number of variables based on the advertiser’s existing processes, ...

If you’re reading this, you’ve likely experienced the long and arduous process of either searching for paid placement opportunities or, as a publisher, trying to fill space by contacting advertisers ...

At CJ, we’re passionate about bringing influencers into your affiliate marketing strategy. It’s something we really believe in but we’re realistic about the challenges, too. So how can we, as an ...

We’re pleased to announce the launch of our most advanced service offering yet: Affiliate Customer Insights. Originally unveiled in September of 2014, this latest release substantially evolves the ...

We are delighted to announce that CJ, a leading global affiliate network and part of Conversant, won two awards at the Performance Marketing Awards 2016 (PMA) after being shortlisted for twelve ...