Agency

2018 Holiday Peak Week Benchmarks

Purchases of computers, clothing, home goods and shoes led to strong year over year performance in the CJ network on Black Friday and Cyber Monday ...

Announcing the 2018 CJ Ambassadors

The second annual CJ Ambassador Program has come and gone, and a new class of CJ Ambassadors has emerged! This annual initiative allows individual ...

2019 Q1 Events Preview

It’s almost the New Year, which means CJ is getting ready to hit the road for industry events and conferences in 2019! See below to find out where ...

Holiday Pulse: Thanksgiving & Black Friday 2018 Benchmarks

Strong sales on Thanksgiving Day and Black Friday set the stage for strong holiday performance that could exceed e-commerce growth forecasts. Based ...

IHG Leverages CJ to Shift Consumer Perception and Increase Direct Bookings

With an increasing cost of sale due to consumer booking behaviour shifting to a reliance on third party vendors, InterContinental Hotels Group looked ...

Financial Services Brand Grows Lead Quality & Incremental Sales with CJ

A well-known financial services brand leveraged CJ Affiliate’s VIP Influencer Campaigns to connect with targeted influencers to grow lead quality and ...

How to Execute a Successful Q4 Strategy

You’ve determined your Q4 strategy through promotional planning, historical analysis, and account review by reading our post How to Plan a Successful ...

The Power of Affiliate Marketing

Affiliate marketing is the only marketing channel that engages consumers both online and offline at every point of the customer journey, worldwide. ...

How to Plan a Successful Q4 Strategy

Q4 can be a busy time of year, as affiliate managers hustle to schedule and coordinate brand and site promotions as well as ensure they meet program ...

Prevent Traffic Leaks & Grow Business with Siteplug

As an advertiser leveraging digital marketing and affiliate to extend your brands reach and grow your business, it is crucial to ensure those ...

New Advertisers Launched in Q2 of 2018

Business as usual: we launched more than 60 new advertisers in Q2 of 2018. Take a look at the advertisers that joined CJ last quarter. Click on their ...

CJ Affiliate Announces the "CJ You Awards" Winners at the 19th Annual CJU Conference

SANTA BARBARA, CA – September 14, 2018 – CJ Affiliate™, the affiliate marketing arm of Conversant®, announced today the winners of the 2018 CJU You ...

Affiliate Personalization: A Customer-Centric Approach to Intelligent Growth

The demand for personalized consumer experiences across all marketing channels is no longer a “nice to have”, but rather it is at the center of ...

CJU18 Session Lowdown

Each year the team that curates CJU’s education sessions asks, “What affiliate topics are most important to our clients?”  Through numerous ...

CJ Nominated for 11 International Performance Marketing Awards

CJ Affiliate has been nominated for 11 awards at the 2018 International Performance Marketing Awards (IPMAs). The IPMAs recognize the very best in ...

Surfmyads Talks Global Strategy & Expansion

Surfmyads.com, established in 2006, owns and operate several coupon sites and is primarily known for its leading coupon-code site, Promocodes.com. As ...

Summer of Service in Santa Barbara

Epsilon’s annual Summer of Service competition is something that we at CJ Affiliate look forward to every year. Summer of Service is an excellent ...

2018 Holiday Intelligence Report

Online shopping is the growth engine for US retail, in general, and especially during the holiday season. CJ Affiliate’s newly released 2018 Holiday ...

Announcing the CJU18 Guest Keynote Speaker

CJ Affiliate is proud to welcome Dan Heath as our CJU18 Guest Keynote Speaker. In today’s digital marketing climate, it is more important than ever ...

New Advertisers Launched in Q1 of 2018

We kicked off 2018 by launching more than 60 advertisers in Q1 2018. Take a look at the advertisers that joined CJ last quarter. Click on their logo ...

Nexus Tax Law in South Dakota Upheld by U.S. Supreme Court

Recent U.S. Supreme Court nexus tax law decision has no immediate impact on CJ or our clients.  On June 21, 2018, the U.S. Supreme Court upheld a ...

What You Need to Know about Apple Intelligent Tracking Prevention (ITP)

Are you prepared for Apple's newest Intelligent Tracking Prevention update?  What is Apple ITP 1.0? In September 2017, Apple released an update for ...

Cross-Device: A Year in Review

The era of Cross-Device has arrived. In just over a year since we launched our cutting-edge Cross-Device solution, more than 1,000 Advertisers have ...

CJ’s Approach to In-App, Cookieless, and Cross-Device Tracking

Tracking affiliate engagement, influence, and transactions across both mobile and web environments is essential for a holistic understanding of true ...

Strategies for Back-to-School Promotions from Gen3

School’s out. Back-to-School promos are in. Across the country kids are cheering as they leave classes for the last time this school year. While ...

Captivate & Capture Customers through Commerce Content

Commerce content is all the rage. And after meeting with three top Publishers in the game at CJU17 last year, we know why. These content specialists ...

CJ Expands Advertiser Development Team by 20%

Growth brings growth—come join our incredible team! As a result of aggressive growth in transaction volume across the 1,600 Advertisers in our ...

Privacy by Design: GDPR & Digital Advertising

The IAB Europe, IMRG, Conversant, and CJ Affiliate form an expert panel to help you gain clarity into the obligations for Advertisers and Publishers, ...

CJ's Suite of Solutions to Support GDPR Compliance

The GDPR comes into effect on May 25, 2018.  With over 96% of our global clients interacting with EU consumers each quarter, we have been hard at ...

CJ's Regional Event Series Takes on San Francisco

CJ Affiliate’s latest regional networking event descended upon San Francisco last week. On May 9, we welcomed 30+ clients to the South of Market ...

Finder: Growing Reach by Helping Consumers Make Better Decisions

Finder helps people make better decisions. We recently sat down with Fred Schebesta, Co-Founder and CEO of Finder, to talk about the trends he is ...

Network Publisher Recruitment Provides Sustainable Brand Growth

In affiliate marketing, the recruitment of new, quality Publishers, and nurturing those relationships, is critical to long-term growth. Network ...

2018 Cross-Device Intelligence Report

The era of cross-device is here. Time spent on mobile devices has increased to the point where, in many markets, the audience reach of mobile devices ...

CJ Wins 3 Performance Marketing Awards in 2018

We're happy to announce that CJ Affiliate won three awards at the 2018 Performance Marketing Awards (PMAs). The ceremony took place in London, ...

Making the Most of CJ's Shopping Feed Format

A comprehensive product feed, also known as a product catalog, can enable opportunities between advertisers and publishers across all levels and ...

2018 AffiliateBenchmarks: CJ is Network of Choice

AffiliateBenchmarks, the affiliate marketing research division of House of Kaizen, recently released the results of its tenth annual survey.  With ...

GDPR and CJ Affiliate: Our Preparation

Both CJ Affiliate and Conversant support the principle of GDPR—to strengthen and unify data protection for all individuals in the EU—and are already ...

Gain GDPR and ePD Compliance with New Consent Tool

Together with Conversant, we have launched a free tool for advertisers and publishers to gather GDPR and ePD compliant consent from consumers for ...

New Advertisers Launched in Q4 of 2017

We ended 2017 with a bang! Take a look at the advertisers who joined us in Q4. Click on their logo below to visit their website. If you're interested ...

CJ Affiliate’s Approach to the General Data Protection Regulation (GDPR)

Data protection has always been a cornerstone of our business, and we have been working diligently to ensure our compliance with the General Data ...

CJ Nominated for 17 Performance Marketing Awards in 2018

We’re thrilled to announce that CJ Affiliate has been nominated for 17 Performance Marketing Awards (PMAs) this year. The UK based awards celebrate ...

Cross-Device Offers a New View into Affiliate Performance

To date, over 1,000 of our Advertisers have enabled Cross-Device tracking, resulting in hundreds of thousands of orders tracked and millions of ...

What Google’s Recent Ad Blocking Means for CJ

In an effort to provide an improved experience for website visitors, Google recently launched an ad blocker on its Chrome browser for ads that don’t ...

2017 Holiday Performance Benchmarks

Across CJ Affiliate’s global network, Holiday 2017 delivered strong revenue and order growth throughout the holiday season. Affiliate growth in the ...

A Conversation with New Global Partner Afilio: Part 2

Below we continue from A Conversation with New Global Partner Afilio: Part 1, our interview with founder Julien Turri, to gain some insight into how ...

A Conversation with New Global Partner Afilio: Part 1

As CJ Affiliate continues to keep global perspective at the forefront of affiliate strategy, we joined forces with Latin American company Afilio. ...

Fortune 500 Retailer Drives Incremental Revenue using CJ Customer-Level Omni-Channel Insights

A Fortune 500 retailer drives significant, incremental revenue by leveraging CJ’s Affiliate Customer Insights to understand offline consumer ...

The Science of Influencer Marketing

Influencer Marketing remains a hot button topic. But what does it all mean for you and affiliate? I’m a gamer off hours; there’s nothing I love more ...

CJ Affiliate 2018 Events Preview

It’s the New Year, which means we are gearing up to hit the road for industry events and conferences in 2018! In addition to the below industry ...

Access Your Most Valuable Customer through Affiliate

Recent data from 2016 and 2017 Affiliate Customer Insights proves that, in comparison to other channels, affiliate consumer behavior and overall ...

Raise the Stakes on Affiliate Investment: Part 2

In the first part of our deep dive on why affiliate should command more investment, we examined the purchase and brand engagement behavior that makes ...

Ready Yourself for Affiliate

Before jumping into affiliate, it’s important to assess what you’ll need to bring to the table. Many publishers dive in and expect quick results, but ...

2017 Holiday Peak Week Benchmarks: A High-Growth Story

Days of strong sales in the week leading up to Black Friday and through Cyber Monday show preparations and planning for Holiday 2017 paid off. Based ...

Holiday Pulse: Black Friday 2017 Benchmarks

Strong sales on the official start of the holiday shopping season signal online retail sales will meet growth expectations. Based on preliminary ...

See Where You Stack Up with AffiliateBenchmarks

Join us as we continue to charge ahead in the affiliate industry, and see where you stack up with the 2017 AffiliateBenchmarks Survey. This ...

Maximize Your Participation in Free Shipping Day

As one of Q4’s largest shopping events, Free Shipping Day is a cost-effective means of driving last-minute holiday sales and boosting brand presence. ...

How to Break into Single’s Day in a Big Way

The holiday shopping season seems to start earlier and earlier each year. For those brands that are looking to tap into China’s massive market, the ...

A Conversation with New Global Partner Interspace

It is undeniable that we are living in an increasingly global landscape, and CJ Affiliate is keeping up with these international industry trends, ...

New Advertisers Launched in Q3 2017

With CJU17 in our rearview mirror, we're hard at work launching more advertisers into our network—the largest in the affiliate space. Take a look at ...

CJ Wins Big at 2017 International Performance Marketing Awards

London was buzzing with some of the best in the business last night, as it hosted the first annual 2017 International Performance Marketing Awards. ...

Raise the Stakes on Affiliate Investment: Part 1

As a channel, we’ve written about how affiliate has traditionally delivered strong revenue, a very strong ROI, and a healthy, high-value new customer ...

Bracing for Q4: 3 Strategies to Reach Cross-Device Shoppers

The Q4 shopping season is nearly upon us, and top of mind for many marketers is how to maximize opportunities to reach and convert shoppers. Given ...

Launch of CJ Ambassador Program

We are excited to announce the launch of our first CJ Ambassador Program, an annual certification for agency partners! This initiative allows ...

CJ Affiliate Announces CJU17 “CJ You Awards” Winners

SANTA BARBARA, CA, September 14, 2017— Last night at the annual CJ University (CJU) conference, CJ Affiliate™ announced winners of the 2017 CJ You ...

The Crowning Jewel of Luxury Loyalty

In today’s world, consumers are making a notable shift from the in-store shopping experience to online shopping for many of their purchases. While ...

Increasingly Talks Tech at CJU17

Marketing strategist and entrepreneur, Sri Sharma, will address retail’s changing technology landscape at CJU17 in the session, “Technologies that ...

Going Global at CJU17

As the world becomes increasingly interconnected, this year at CJU17 we’ve put extra emphasis on the global nature of the affiliate space. Global ...

CJ Nominated for 12 International Performance Marketing Awards

We are thrilled to announce that CJ Affiliate has been shortlisted for a total of 12 International Performance Marketing Awards (IPMAs) in 2017. The ...

Content is Bigger than Ever at CJU17

The emphasis on content and influencer marketing is larger than ever at CJ Affiliate, and CJU17 will be the perfect reflection of that! More than 30 ...

New Advertisers Launched in Q2 2017

Last quarter was an exciting one for CJ Affiliate! Not only did we launch our new content hub Junction and the game-changing Cross-Device solution, ...

Best Practices for Communicating with Publishers

Recently, we shared the top reasons an advertiser would want to reach out to their publishers, like sharing program, company, and promotional ...

Finding the Hidden Shopper with Cross-Device

Shoppers come in all shapes and sizes, with varied motivations to pull out their wallets and finally make a purchase. These purchases can take place ...

2017 Holiday Intelligence Report

CJ Affiliate’s Holiday Intelligence Report outlines global affiliate marketing trends and strategies for the holiday season. Planning for Holiday ...

Potential Program Growth—Just a Call Away

Proper communication with your publishers is key to managing a successful affiliate program. But where do you start? This is a common question we ...

5 Reasons for Publisher Outreach

The affiliate space is an exceptionally relationship-oriented industry, and thus communication is key for any successful affiliate program.  A common ...

Craft Your Cross-Device Strategy

Since launch on May 24, we’ve shared a lot about what Cross-Device is, how it works, and why it’s valuable to you. But now that you’re informed on ...

Maximize Reach via Publisher Grouping

Publisher Groups allow you to organize publishers into categories or segments within your affiliate program. For example, you can build groups based ...

How to Best Survey Your Publisher Base

A key to growing your affiliate program is to understand how to communicate successfully with your publishers, and finding what works best to convert ...

Vote CJ Affiliate: Industry Choice of Network

Thank you for nominating CJ Affiliate as Industry Choice of Network for the first annual 2017 International Performance Marketing Awards. Together we ...

Exploring Cross-Device at AM Days

On May 17th, CJ Affiliate was excited to take part in the Affiliate Management Days (AM Days) affiliate conference in San Francisco. Organized by ...

CJ Affiliate Spotlight Interview on GroupHigh

Recently, our Senior Director of Publisher Development, Sarah Crosby, sat down with influencer marketing blog and software provider, GroupHigh. In ...

CJAM: Tell a Story with Your Data

Here at CJ, we have no shortage of data. Everything you need to know about your consumers is flowing through our system, the CJ Account Manager ...

CJ's Cross-Device Solution: An Affiliate Game Changer

For years affiliate marketers have struggled to see the complete picture of a customer’s path to purchase. It’s known that activity often occurs on ...

Learnings from CJ Affiliate's 2017 PMA Wins

Coming off two wins at the 2017 Performance Marketing Awards (Best Managed Affiliate Program with TUI and Best Retail Campaign with Argos and ...

CJ Training Success: Something Big is Coming!

Something is brewing here at CJ Affiliate, and staff members across the globe are about to boil over in excitement. Over the past month our Product ...

CJ Affiliate Wins Two 2017 Performance Marketing Awards

CJ Affiliate has won two awards at the Performance Marketing Awards (PMAs) 2017: Best Managed Affiliate Program alongside TUI, and Best Retail ...

A Toast to CJ Toastmasters

If I had to pick one, most valuable skill in affiliate marketing, it would have to be communication. Good communication skills are what allow you to ...

CJ Gives Back with Habitat for Humanity

“From what we get, we can make a living; what we give, however, makes a life.” - Arthur Ashe One of the core philosophies at CJ Affiliate is to make ...

Affiliate Marketing 101: A Forrester Report

As marketers search for ways to exponentially grow their audience reach, and convert said audience into new and repeat customers, affiliate marketing ...

Affiliate Customer Insights Offers a Competitive Edge

Marketers' spend in the affiliate channel is expected grow to $5.4B in 2017 and $6B in 2018 (on pace for a 10% CAGR between 2016 and 2020)*. It's no ...

Discover the Value of the Affiliate Shopper

In this infographic we outline how the affiliate channel outperforms other marketing channels in several key performance metrics. Learn more about ...

CJ Nominated for 11 Performance Marketing Awards

Thanks to collaboration with our amazing clients and partners, we are thrilled to announce that CJ Affiliate has received 11 nominations for the 2017 ...

CJ Celebrates Innovation with MOXI

As our parent company Alliance Data puts it, "Investing in the community creates a stronger, more engaged workforce and a vibrant, more sustainable ...

CJ Affiliate’s User Experience (UX) Philosophy

At CJ Affiliate, we believe in user-centered design. Our core mission is to design products that are a natural extension to the workflows and daily ...

Sneak Peek into Holiday 2016 Benchmarks

Across the global CJ Affiliate network, Holiday 2016 followed many of same rules we’ve come to expect: Black Friday and Cyber Monday dominated and ...

Join CJ at These Q1 Events

2017 is in full swing and we look forward to connecting with you throughout the year to continue to move the affiliate industry forward together.  In ...

'Tis the Season of Service

We’ve been busy this holiday season! Not only in the office, but we’ve been out giving back to our communities as well.  We have offices all over the ...

The Holiday Retail Royal Flush

With Black Friday and Cyber Monday 2016 in the bag, which remaining days in December are the best bets for late-season sales? The five days of ...

Thanksgiving to Cyber Monday Success

During this year’s Thanksgiving – Cyber Monday sales period, retailers in the CJ Affiliate network experienced quite a bit of success in terms of YOY ...

CJU16 Keynote: "Get To" vs "Have To"

CJU16 Keynote Speaker, Life is Good Co-Founder John Jacobs, describes how the "Life is Good" message started to spread a positive, inspirational ...

CJU16 Keynote: Highlights

In this highlight reel of the CJU16 Keynote Speaker, John Jacobs, co-founder of Life is Good, speaks about what inspired him and his brother Bert to ...

CJU16: Fun with Tripp & Tyler

Follow comedic duo Tripp & Tyler as they spread laughs throughout CJ Affiliate's annual conference CJU16.

CJ Affiliate: Work Hard, Play Hard

Here at CJ Affiliate we recognize that the people behind our brand are truly what makes our company great. CJ staff pride themselves in their daily ...

Relive CJU15

Survey says…CJU15 was our best ever! A month and a half later and we are still beaming from all the new connections, engaging insights, and ...

5 Reasons Marketers Love CJU

In less than three weeks, Santa Barbara will be bustling with the best-of-the-best in affiliate marketing. While the warm California beaches are a ...

Timing, Trends & Tips for 2015 Holiday Season

In this webinar recording we offer top level insights from our 2015 Holiday Intelligence Report. Highlights include the most import trends from 2014 ...

Ready, Set, Hack!

And just like that—48 hours later—seven teams comprising various CJ engineers, account managers, customer support, publisher development, designers, ...

CJU14 Highlights

Enjoy some highlights from CJU14. From the Welcome Party on the beach and other engaging networking events, to thought-provoking sessions and ...