Best Practices

Learn everything you want to know about affiliate marketing from basic 101 knowledge to expert strategies to optimize your programs.

How to Execute a Successful Q4 Strategy

You’ve determined your Q4 strategy through promotional planning, historical analysis, and account review by reading our post How to Plan a Successful ...

How to Plan a Successful Q4 Strategy

Q4 can be a busy time of year, as affiliate managers hustle to schedule and coordinate brand and site promotions as well as ensure they meet program ...

CJ’s Approach to In-App, Cookieless, and Cross-Device Tracking

Tracking affiliate engagement, influence, and transactions across both mobile and web environments is essential for a holistic understanding of true ...

Making the Most of CJ's Shopping Feed Format

A comprehensive product feed, also known as a product catalog, can enable opportunities between advertisers and publishers across all levels and ...

Get Ahead of Tax Season: A Top Category in Q1 & Q2

Tax services is one of the hottest advertiser categories in Q1 with its first sales peak hitting in late January/early February. Almost everyone will ...

The Science of Influencer Marketing

Influencer Marketing remains a hot button topic. But what does it all mean for you and affiliate? I’m a gamer off hours; there’s nothing I love more ...

Ready Yourself for Affiliate

Before jumping into affiliate, it’s important to assess what you’ll need to bring to the table. Many publishers dive in and expect quick results, but ...

Maximize Your Participation in Free Shipping Day

As one of Q4’s largest shopping events, Free Shipping Day is a cost-effective means of driving last-minute holiday sales and boosting brand presence. ...

Best Practices for Communicating with Publishers

Recently, we shared the top reasons an advertiser would want to reach out to their publishers, like sharing program, company, and promotional ...

Potential Program Growth—Just a Call Away

Proper communication with your publishers is key to managing a successful affiliate program. But where do you start? This is a common question we ...

5 Reasons for Publisher Outreach

The affiliate space is an exceptionally relationship-oriented industry, and thus communication is key for any successful affiliate program.  A common ...

Craft Your Cross-Device Strategy

Since launch on May 24, we’ve shared a lot about what Cross-Device is, how it works, and why it’s valuable to you. But now that you’re informed on ...

Maximize Reach via Publisher Grouping

Publisher Groups allow you to organize publishers into categories or segments within your affiliate program. For example, you can build groups based ...

How to Best Survey Your Publisher Base

A key to growing your affiliate program is to understand how to communicate successfully with your publishers, and finding what works best to convert ...

How to Create an Attractive Program Description

The CJ Affiliate network is an expansive eco-system of advertisers and publishers that is constantly growing, offering both parties countless ...

CJ Affiliate Spotlight Interview on GroupHigh

Recently, our Senior Director of Publisher Development, Sarah Crosby, sat down with influencer marketing blog and software provider, GroupHigh. In ...

CJAM: Tell a Story with Your Data

Here at CJ, we have no shortage of data. Everything you need to know about your consumers is flowing through our system, the CJ Account Manager ...

CJ Affiliate's APIs: 5 Things You Should Know

Recently, one of our publishers said to me, “I didn’t know that your APIs at CJ did that!” After speaking with some other clients, it became clear ...

CJ Account Manager: Top-Notch Tactical Tips

Here at CJ Affiliate, we’re passionate about a number of critical things: how we can move the affiliate industry forward, enable client success, and ...

Boxing Day Packs a Punch

The end of the year is full of retail shopping days that we plan for in a big way, all the way up to Christmas Day. Yet generations of UK and ...

4 Steps to Take Your Affiliate Program Global

Developing an international publisher base and “Going Global” is always a topic of conversation within the affiliate channel. Although many ...

CJ Offers More Reasons to Celebrate—and Sell!

Now that we're well into Q4, are you ready to celebrate the holidays? If you're like me, you're ready to gobble down that turkey on November 24! But ...

Holiday 2016: The Year of Experiential Gifting

According to our 2016 Holiday Intelligence Report, shoppers this holiday season will likely dedicate more of their holiday spend to gifts of ...

Expand Your Reach: Diversify Publisher Base [Part 3]

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. To recap from Tuesday's blog post and ...

Expand Your Reach: Diversify Publisher Base [Part 2]

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. We're back again with two more affiliate ...

Expand Your Reach: Diversify Publisher Base [Part 1]

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. Publisher diversification strategies can ...

How to Develop a Successful Payout Structure

Note: You must be logged into the CJ Account Manager Support Center for the links in this article to be active. A great way to motivate publishers to ...

Publisher Tricks & Treats: Get Ready for Halloween

October is almost here and with it comes the beginning of the holiday season; fall leaves lead to pumpkin flavored everything, which spills over into ...

VIP Influencer Campaigns: Affiliate and Beyond

In a survey fielded to 6,000 content creators, 1,200 consumers, and 150 top brand markets, 31 percent of respondents found blogs to be the online ...

Publishers: Are You Ready for Q4?

Here at CJ Affiliate, we are always preparing for Q4. One great way to do this is to run an activation campaign in Q3 to ensure that you are ...

Tap into Growth of Mobile Sales [Part 1]

In this, the first of a three-part blog series, CJ Affiliate's Strategic Insights Director, Sandrine Thompson, will present forward-thinking ...

Going Global with Affiliate

There are a few ways to go about international expansion within the affiliate channel. Which route to take is dependent on a few variables based on ...

A Marriage in Marketing: Content and Affiliate

In the last few years there has been an influx of bloggers making their way into the affiliate arena. Why? Bloggers and influencers have more of an ...

Disclosures: What You Need to Know

Affiliate marketing isn't just about helping advertisers and publishers, it's also about helping consumers find the products and services they want. ...

Reaching Millennials Across the Globe

The CJ Affiliate network is composed of publishers in nearly all the populated regions of the world; and millennials are one of the largest ...

Introducing Affiliate Customer Insights

We're pleased to announce the launch of our most advanced service offering yet: Affiliate Customer Insights. Originally unveiled in September of ...

2016 PMAs - CJ Affiliate Wins Again

We are honored to announce that CJ Affiliate by Conversant won two 2016 Performance Marketing Awards at the April 26 ceremony in London. After being ...

ViewThrough Tracking Gets a Makeover

CJ is pleased to announce enhancements to our ViewThrough tracking technology, which allows advertisers to commission publishers on an ad impression ...

CJ Affiliate Solves the Correction File Crisis

One of our primary goals at CJ Affiliate is to make your affiliate marketing journey as smooth as possible. Often times, affiliate managers find that ...

Advertiser Onboarding Just Got Easier

There's a lot to think about when you're setting up your CJ account. There's technical integration, your network profile, program terms, and more. Of ...

Spring into Affiliate

Springtime is fast approaching, and whether you're already easing into warmer weather on the west coast or still waiting for that heat wave to hit ...

2016 Affiliate Marketing Trends

Drawing from findings by CJ's Strategic Insights Director Sandrine Thompson, see how trends in the areas of mobile, global, audience, and content ...

Keeping Track of Affiliate Tracking

As a new year starts it's easy to be so focused on rolling out new campaigns that you forget all about your affiliate tracking code. If your account ...

Scouting Advertisers for a Successful Season

As a member of the Publisher Development team, I am always searching for new advertisers to recommend to publishers. Like a baseball scout looking to ...

Valentine’s Day Sales Spike Just Around the Corner

With Valentine's Day less than two weeks away, shoppers are just about ready to finalize their buying decisions. Last year's data suggests that sales ...

CJ Affiliate Holiday Season Highlights

All the lights are down, Christmas trees composted, and decorations put away. The holidays may be over, but I gathered some great insights from the ...

Publisher Success: Where to Focus New Year Efforts

While some find relief that the hustle and bustle of the holidays has passed, others recognize that the New Year marks the start of another important ...

What Holiday Fallout? It’s a New Year!

Feeling the holiday fallout yet? While the fourth quarter is a huge driver for many affiliates, the winter doldrums offer creative opportunities to ...

Advertisers: Want to Lower Your CPA?

Are you constantly tasked with lowering your cost per action (CPA) while also maintaining or exceeding revenue goals? This can be very frustrating, ...

Trademark Bidding at its Best [Interview Part II]

In follow up to part one of this series, we continue our interview with Tim Katlic, Head of Marketing at Savings.com, as he discusses best practices ...

Trademark Bidding at its Best [Interview Part I]

Here at CJ Affiliate we continue to seek growth in the trademark bidding sector. For those not yet familiar with the practice, trademark bidding is ...

Get the Most Out of Client Support

We’ve all been there—completely confused and looking for a quick resolution. We follow our impulse to immediately call the 800 number or send an ...

Resurgence of the Rolodex

The Rolodex was once a marketer’s most prized possession. It represented a career-long accumulation of connections and relationships. This desktop ...

From Singles Day to Holiday Success

E-commerce giant Alibaba.com raked in a massive $14 billion in sales on Singles Day, November 11, 2015. Up 54% from last year’s already impressive ...

Cutting Through the Q4 Clutter

With Q4 madness right around the corner, it's important to find a way to make your brand—and your holiday promotions—stand out. As an advertiser, ...

Everybody Benefits from Singles Day! [Interview]

Black Friday and Cyber Monday aren't the only shopping holidays coming up this month. The recently identified "Singles Day", taking place on 11/11 ...

Earn More with CJ’s Placements Marketplace

If you're reading this, you've likely experienced the long and arduous process of either searching for paid placement opportunities or, as a ...

Want to Be Featured in Holiday Gift Guides?

With the holiday season fast approaching, bloggers and content Publishers all over the web are planning their Holiday Gift Guides. These popular ...

Optimize for Q4: A Publisher’s Guide

Are you ready for the upcoming holiday season? With Q4 upon us and just 52 days until Black Friday, it's time to start thinking about how to best ...

How to Drive New-to-File Customers

Today's always-on, multi-channel ecosystem has impacted consumer buying behavior, brand loyalty, and overall lifetime value (LTV). Now is the time to ...

Strategies for a Profitable Holiday Season

Summer vacations are over and kids are back to school, leaving retailers enough time to take a breath before the year's busiest shopping season hits. ...

Get Accepted into More Programs, More Often

Have you tried applying to an Advertiser's program only to be stuck in "pending" forever or, worse, swiftly declined? It's a frustration many ...

How to Engage 'Content Publishers' via Email

I work with CJ's awesome Content Team, but at heart, I'm a blogger—a blogger who's always excited to start new relationships. That said, like most ...

Publishers: Know Your Terms, Be Compliant

Within the affiliate marketing space, compliance serves as an integral part of maintaining the Advertiser-Publisher relationship. There are "smash ...

Top 5 Ways to Strengthen Publisher Relationships

Within the digital marketing space, the affiliate channel is unique. While other channels rely on automation and programmatic buying, the success of ...

Top 5 Actionable Insights for Apparel Retailers

June 26 marked the first in a series of insightful webinars from one of CJ's affiliate marketing experts, Director of Strategic Insights Sandrine ...

Combat the Short 2014 Holiday Sales Season

Forecasts expect a robust holiday sales season in which online sales growth will again outpace overall retail sales. Emarketer projects that ...

This Year's Back-to-School Shopping Trends

As shopping events go, the Back-to-School shopping season is a big deal for retailers—for a third straight year, forecasts show online spending for ...

Father's Day Key Strategies to Maximize Sales

Father's Day 2014 shopping begins in earnest as soon as the calendar page turns to June. In anticipation, CJ Insights has analyzed the 2013 sales ...

Mobile Insights: Smartphones drive big holiday sales

Across CJ's global network, the impact of mobile this holiday season is already evident. From Thanksgiving through Cyber Monday, over 15 percent of ...

CJ’s Coupon Shopper Study

In the competitive world of online commerce, understanding consumer behavior is critical to success. Yet, at best, marketers cobble together click ...

Mobile Insights: Integrated Reports

Did you know that more than half of US online shoppers make purchases on their mobile devices? In fact, an eMarketer mobile commerce forecast ...

2013 Holiday Shopping – Breaking All the Rules!

A confluence of rare events will likely make this year's holiday shopping season a bit different than years past. The three events with the greatest ...

Christmas in October?!

If you feel like Christmas offers come earlier each year, this year you'll definitely feel like Christmas starts in October. That's because there are ...

Keeping Things Humming: The New Google Algorithm

Google celebrates its 15th birthday this year and during their big party last week revealed a new search algorithm change, leaving search marketers ...

Product Update: Deep Link Generator

We are thrilled to announce that CJ Affiliate now has a Deep Link Generator that allows publishers to create a deep link to a product or promotion ...

The Power of Affiliate Marketing

To help you better understand the new consumer journey and the important role of affiliate marketing, we've created the following infographic. It ...

Increase Holiday Sales Post Black Friday & Cyber Monday

Don’t think holiday shopping means serious affiliate business? Think again. Last week comScore reported that Black Friday sales topped $1 billion for ...