Industry Intel

Discover thought-provoking content covering the industry’s most hot button topics.

2018 Holiday Peak Week Benchmarks

Purchases of computers, clothing, home goods and shoes led to strong year over year performance in the CJ network on Black Friday and Cyber Monday ...

Holiday Pulse: Thanksgiving & Black Friday 2018 Benchmarks

Strong sales on Thanksgiving Day and Black Friday set the stage for strong holiday performance that could exceed e-commerce growth forecasts. Based ...

What You Need to Know about Apple Intelligent Tracking Prevention (ITP)

Are you prepared for Apple's newest Intelligent Tracking Prevention update?  What is Apple ITP 1.0? In September 2017, Apple released an update for ...

Gizmodo: Generating Scalable Revenue through Powerful Audience Engagement

Affiliate marketing has grown in appeal for large scale content publishers and the brands with whom they work. The performance transparency, ...

Strategies for Back-to-School Promotions from Gen3

School’s out. Back-to-School promos are in. Across the country kids are cheering as they leave classes for the last time this school year. While ...

Captivate & Capture Customers through Commerce Content

Commerce content is all the rage. And after meeting with three top Publishers in the game at CJU17 last year, we know why. These content specialists ...

Network Publisher Recruitment Provides Sustainable Brand Growth

In affiliate marketing, the recruitment of new, quality Publishers, and nurturing those relationships, is critical to long-term growth. Network ...

GDPR and CJ Affiliate: Our Preparation

Both CJ Affiliate and Conversant support the principle of GDPR—to strengthen and unify data protection for all individuals in the EU—and are already ...

Gain GDPR and ePD Compliance with New Consent Tool

Together with Conversant, we have launched a free tool for advertisers and publishers to gather GDPR and ePD compliant consent from consumers for ...

CJ Affiliate’s Approach to the General Data Protection Regulation (GDPR)

Data protection has always been a cornerstone of our business, and we have been working diligently to ensure our compliance with the General Data ...

What Google’s Recent Ad Blocking Means for CJ

In an effort to provide an improved experience for website visitors, Google recently launched an ad blocker on its Chrome browser for ads that don’t ...

A Conversation with New Global Partner Afilio: Part 2

Below we continue from A Conversation with New Global Partner Afilio: Part 1, our interview with founder Julien Turri, to gain some insight into how ...

A Conversation with New Global Partner Afilio: Part 1

As CJ Affiliate continues to keep global perspective at the forefront of affiliate strategy, we joined forces with Latin American company Afilio. ...

Access Your Most Valuable Customer through Affiliate

Recent data from 2016 and 2017 Affiliate Customer Insights proves that, in comparison to other channels, affiliate consumer behavior and overall ...

Raise the Stakes on Affiliate Investment: Part 2

In the first part of our deep dive on why affiliate should command more investment, we examined the purchase and brand engagement behavior that makes ...

3 Important Findings to Know for 2017 Holiday Shopping Season

This holiday season, shoppers will do even more of their gift shopping online—ecommerce sales are projected to increase 16% over last year and ...

How to Break into Single’s Day in a Big Way

The holiday shopping season seems to start earlier and earlier each year. For those brands that are looking to tap into China’s massive market, the ...

Raise the Stakes on Affiliate Investment: Part 1

As a channel, we’ve written about how affiliate has traditionally delivered strong revenue, a very strong ROI, and a healthy, high-value new customer ...

Bracing for Q4: 3 Strategies to Reach Cross-Device Shoppers

The Q4 shopping season is nearly upon us, and top of mind for many marketers is how to maximize opportunities to reach and convert shoppers. Given ...

Finding the Hidden Shopper with Cross-Device

Shoppers come in all shapes and sizes, with varied motivations to pull out their wallets and finally make a purchase. These purchases can take place ...

2017 Holiday Intelligence Report

CJ Affiliate’s Holiday Intelligence Report outlines global affiliate marketing trends and strategies for the holiday season. Planning for Holiday ...

Capitalize on Amazon Prime Day—in Your Shopping Cart

Amazon Prime Day began as a promotional holiday in 2015 to commemorate the 20th anniversary of the ecommerce giant. Each year the holiday has grown ...

Affiliate Marketing 101: A Forrester Report

As marketers search for ways to exponentially grow their audience reach, and convert said audience into new and repeat customers, affiliate marketing ...

Affiliate Customer Insights Offers a Competitive Edge

Marketers' spend in the affiliate channel is expected grow to $5.4B in 2017 and $6B in 2018 (on pace for a 10% CAGR between 2016 and 2020)*. It's no ...

Discover the Value of the Affiliate Shopper

In this infographic we outline how the affiliate channel outperforms other marketing channels in several key performance metrics. Learn more about ...

How to Identify & Work with Content Publishers

In this short video clip from the recent CJU16 session “Take It to the Next Level with Bloggers,” Publisher Development Manager Zoe Pedziwiatr ...

How to Leverage Affiliate’s Cross-Channel Nature

Geno Prussakov, Founder and CEO of AM Navigator, explains how to make the cross-channel nature of affiliate marketing, work for your business. Some ...

Sneak Peek into Holiday 2016 Benchmarks

Across the global CJ Affiliate network, Holiday 2016 followed many of same rules we’ve come to expect: Black Friday and Cyber Monday dominated and ...

New Year Success with Content Publishers

As the year comes to a close and we look back at what shaped affiliate marketing in 2016, it comes as no surprise that content remains a top trend. ...

The Holiday Retail Royal Flush

With Black Friday and Cyber Monday 2016 in the bag, which remaining days in December are the best bets for late-season sales? The five days of ...

Thanksgiving to Cyber Monday Success

During this year’s Thanksgiving – Cyber Monday sales period, retailers in the CJ Affiliate network experienced quite a bit of success in terms of YOY ...

Boxing Day Packs a Punch

The end of the year is full of retail shopping days that we plan for in a big way, all the way up to Christmas Day. Yet generations of UK and ...

4 Steps to Take Your Affiliate Program Global

Developing an international publisher base and “Going Global” is always a topic of conversation within the affiliate channel. Although many ...

CJ Offers More Reasons to Celebrate—and Sell!

Now that we're well into Q4, are you ready to celebrate the holidays? If you're like me, you're ready to gobble down that turkey on November 24! But ...

Holiday 2016: The Year of Experiential Gifting

According to our 2016 Holiday Intelligence Report, shoppers this holiday season will likely dedicate more of their holiday spend to gifts of ...

2016 Holiday Intelligence Report

Q4 started this week, and you know what that means! The holiday shopping season is just around the corner. Do you have your affiliate programs in ...

2016 Mobile Intelligence Report

Today marks the release of our 2016 Mobile Intelligence Report, which leverages data from CJ Affiliate's global network of advertisers and ...

Timing, Trends & Tips for 2015 Holiday Season

In this webinar recording we offer top level insights from our 2015 Holiday Intelligence Report. Highlights include the most import trends from 2014 ...

Take the 7th Annual AffiliateBenchmarks Survey

CJ is partnering with AffiliateBenchmarks on affiliate marketing's largest research study! With little independent research available to affiliate ...