Insights

A Data-Driven Look at the Impact of an Affiliate Coupon Strategy

More than 1,000 attendees attended CJU18 this month for three days of networking and to learn the latest industry trends and research from CJU’s ...

2018 Holiday Intelligence Report

Online shopping is the growth engine for US retail, in general, and especially during the holiday season. CJ Affiliate’s newly released 2018 Holiday ...

Cross-Device: A Year in Review

The era of Cross-Device has arrived. In just over a year since we launched our cutting-edge Cross-Device solution, more than 1,000 Advertisers have ...

Strategies for Back-to-School Promotions from Gen3

School’s out. Back-to-School promos are in. Across the country kids are cheering as they leave classes for the last time this school year. While ...

2018 Cross-Device Intelligence Report

The era of cross-device is here. Time spent on mobile devices has increased to the point where, in many markets, the audience reach of mobile devices ...

Cross-Device Offers a New View into Affiliate Performance

To date, over 1,000 of our Advertisers have enabled Cross-Device tracking, resulting in hundreds of thousands of orders tracked and millions of ...

CJ Loves NY

Last week, CJ Affiliate hosted a private reception in the New York area at The Standard – East Village penthouse. The event began with vibrant ...

2017 Holiday Performance Benchmarks

Across CJ Affiliate’s global network, Holiday 2017 delivered strong revenue and order growth throughout the holiday season. Affiliate growth in the ...

Fortune 500 Retailer Drives Incremental Revenue using CJ Customer-Level Omni-Channel Insights

A Fortune 500 retailer drives significant, incremental revenue by leveraging CJ’s Affiliate Customer Insights to understand offline consumer ...

Access Your Most Valuable Customer through Affiliate

Recent data from 2016 and 2017 Affiliate Customer Insights proves that, in comparison to other channels, affiliate consumer behavior and overall ...

Raise the Stakes on Affiliate Investment: Part 2

In the first part of our deep dive on why affiliate should command more investment, we examined the purchase and brand engagement behavior that makes ...

2017 Holiday Peak Week Benchmarks: A High-Growth Story

Days of strong sales in the week leading up to Black Friday and through Cyber Monday show preparations and planning for Holiday 2017 paid off. Based ...

Holiday Pulse: Black Friday 2017 Benchmarks

Strong sales on the official start of the holiday shopping season signal online retail sales will meet growth expectations. Based on preliminary ...

3 Important Findings to Know for 2017 Holiday Shopping Season

This holiday season, shoppers will do even more of their gift shopping online—ecommerce sales are projected to increase 16% over last year and ...

See Where You Stack Up with AffiliateBenchmarks

Join us as we continue to charge ahead in the affiliate industry, and see where you stack up with the 2017 AffiliateBenchmarks Survey. This ...

Raise the Stakes on Affiliate Investment: Part 1

As a channel, we’ve written about how affiliate has traditionally delivered strong revenue, a very strong ROI, and a healthy, high-value new customer ...

Finding the Hidden Shopper with Cross-Device

Shoppers come in all shapes and sizes, with varied motivations to pull out their wallets and finally make a purchase. These purchases can take place ...

2017 Holiday Intelligence Report

CJ Affiliate’s Holiday Intelligence Report outlines global affiliate marketing trends and strategies for the holiday season. Planning for Holiday ...

Craft Your Cross-Device Strategy

Since launch on May 24, we’ve shared a lot about what Cross-Device is, how it works, and why it’s valuable to you. But now that you’re informed on ...

Capitalize on Amazon Prime Day—in Your Shopping Cart

Amazon Prime Day began as a promotional holiday in 2015 to commemorate the 20th anniversary of the ecommerce giant. Each year the holiday has grown ...

Exploring Cross-Device at AM Days

On May 17th, CJ Affiliate was excited to take part in the Affiliate Management Days (AM Days) affiliate conference in San Francisco. Organized by ...

CJAM: Tell a Story with Your Data

Here at CJ, we have no shortage of data. Everything you need to know about your consumers is flowing through our system, the CJ Account Manager ...

CJ's Cross-Device Solution: An Affiliate Game Changer

For years affiliate marketers have struggled to see the complete picture of a customer’s path to purchase. It’s known that activity often occurs on ...

Affiliate Customer Insights Offers a Competitive Edge

Marketers' spend in the affiliate channel is expected grow to $5.4B in 2017 and $6B in 2018 (on pace for a 10% CAGR between 2016 and 2020)*. It's no ...

Discover the Value of the Affiliate Shopper

In this infographic we outline how the affiliate channel outperforms other marketing channels in several key performance metrics. Learn more about ...

Sneak Peek into Holiday 2016 Benchmarks

Across the global CJ Affiliate network, Holiday 2016 followed many of same rules we’ve come to expect: Black Friday and Cyber Monday dominated and ...

The Holiday Retail Royal Flush

With Black Friday and Cyber Monday 2016 in the bag, which remaining days in December are the best bets for late-season sales? The five days of ...

Thanksgiving to Cyber Monday Success

During this year’s Thanksgiving – Cyber Monday sales period, retailers in the CJ Affiliate network experienced quite a bit of success in terms of YOY ...

Boxing Day Packs a Punch

The end of the year is full of retail shopping days that we plan for in a big way, all the way up to Christmas Day. Yet generations of UK and ...

CJ Offers More Reasons to Celebrate—and Sell!

Now that we're well into Q4, are you ready to celebrate the holidays? If you're like me, you're ready to gobble down that turkey on November 24! But ...

Holiday 2016: The Year of Experiential Gifting

According to our 2016 Holiday Intelligence Report, shoppers this holiday season will likely dedicate more of their holiday spend to gifts of ...

Expand Your Reach: Diversify Publisher Base [Part 3]

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. To recap from Tuesday's blog post and ...

2016 Holiday Intelligence Report

Q4 started this week, and you know what that means! The holiday shopping season is just around the corner. Do you have your affiliate programs in ...

How to Develop a Successful Payout Structure

Note: You must be logged into the CJ Account Manager Support Center for the links in this article to be active. A great way to motivate publishers to ...

Help Us Help You: 2016 AffiliateBenchmarks Survey

In its 9th year of this largest independent study of the affiliate marketing industry, AffiliateBenchmarks is looking once again to provide our ...

Tap into Growth of Mobile Sales [Part 1]

In this, the first of a three-part blog series, CJ Affiliate's Strategic Insights Director, Sandrine Thompson, will present forward-thinking ...

Reaching Millennials Across the Globe

The CJ Affiliate network is composed of publishers in nearly all the populated regions of the world; and millennials are one of the largest ...

Affiliate Customer Insights

Affiliate Customer Insights allows advertisers to tie their affiliate transactions back to 160M+ unique consumer profiles, powered by our parent ...

Introducing Affiliate Customer Insights

We're pleased to announce the launch of our most advanced service offering yet: Affiliate Customer Insights. Originally unveiled in September of ...

2016 Mobile Intelligence Report

Today marks the release of our 2016 Mobile Intelligence Report, which leverages data from CJ Affiliate's global network of advertisers and ...

ViewThrough Tracking Gets a Makeover

CJ is pleased to announce enhancements to our ViewThrough tracking technology, which allows advertisers to commission publishers on an ad impression ...

Spring into Affiliate

Springtime is fast approaching, and whether you're already easing into warmer weather on the west coast or still waiting for that heat wave to hit ...

2016 Affiliate Marketing Trends

Drawing from findings by CJ's Strategic Insights Director Sandrine Thompson, see how trends in the areas of mobile, global, audience, and content ...

CJ Affiliate Holiday Season Highlights

All the lights are down, Christmas trees composted, and decorations put away. The holidays may be over, but I gathered some great insights from the ...

Publisher Success: Where to Focus New Year Efforts

While some find relief that the hustle and bustle of the holidays has passed, others recognize that the New Year marks the start of another important ...

What Holiday Fallout? It’s a New Year!

Feeling the holiday fallout yet? While the fourth quarter is a huge driver for many affiliates, the winter doldrums offer creative opportunities to ...

Resurgence of the Rolodex

The Rolodex was once a marketer’s most prized possession. It represented a career-long accumulation of connections and relationships. This desktop ...

From Singles Day to Holiday Success

E-commerce giant Alibaba.com raked in a massive $14 billion in sales on Singles Day, November 11, 2015. Up 54% from last year’s already impressive ...

Cutting Through the Q4 Clutter

With Q4 madness right around the corner, it's important to find a way to make your brand—and your holiday promotions—stand out. As an advertiser, ...

Everybody Benefits from Singles Day! [Interview]

Black Friday and Cyber Monday aren't the only shopping holidays coming up this month. The recently identified "Singles Day", taking place on 11/11 ...

Strategies for a Profitable Holiday Season

Summer vacations are over and kids are back to school, leaving retailers enough time to take a breath before the year's busiest shopping season hits. ...

Top 5 Actionable Insights for Apparel Retailers

June 26 marked the first in a series of insightful webinars from one of CJ's affiliate marketing experts, Director of Strategic Insights Sandrine ...

No Channel Drives Results Like Affiliate

We know affiliate marketing works, but do you know just how powerful this channel really is? 60% of affiliate transactions come from new (NTF) ...

Combat the Short 2014 Holiday Sales Season

Forecasts expect a robust holiday sales season in which online sales growth will again outpace overall retail sales. Emarketer projects that ...

Top Sessions We’re Excited For at #CJU2014

By popular demand, CJU will be returning to The Fess Parker DoubleTree Resort, located in downtown Santa Barbara along our gorgeous coastline. But ...

Take the 7th Annual AffiliateBenchmarks Survey

CJ is partnering with AffiliateBenchmarks on affiliate marketing's largest research study! With little independent research available to affiliate ...

This Year's Back-to-School Shopping Trends

As shopping events go, the Back-to-School shopping season is a big deal for retailers—for a third straight year, forecasts show online spending for ...

Father's Day Key Strategies to Maximize Sales

Father's Day 2014 shopping begins in earnest as soon as the calendar page turns to June. In anticipation, CJ Insights has analyzed the 2013 sales ...

Mobile Insights: Smartphones drive big holiday sales

Across CJ's global network, the impact of mobile this holiday season is already evident. From Thanksgiving through Cyber Monday, over 15 percent of ...

CJ’s Coupon Shopper Study

In the competitive world of online commerce, understanding consumer behavior is critical to success. Yet, at best, marketers cobble together click ...

Mobile Insights: Integrated Reports

Did you know that more than half of US online shoppers make purchases on their mobile devices? In fact, an eMarketer mobile commerce forecast ...

Christmas in October?!

If you feel like Christmas offers come earlier each year, this year you'll definitely feel like Christmas starts in October. That's because there are ...

Keeping Things Humming: The New Google Algorithm

Google celebrates its 15th birthday this year and during their big party last week revealed a new search algorithm change, leaving search marketers ...

CJ Network Benchmarks Report

Every advertiser, at one time or another, seems to have had this line of thought: "Yeah, I know I'm growing my programs' EPC and average order value, ...

Increase Holiday Sales Post Black Friday & Cyber Monday

Don’t think holiday shopping means serious affiliate business? Think again. Last week comScore reported that Black Friday sales topped $1 billion for ...