Optimization

Fortune 500 Retailer Drives Incremental Revenue using CJ Customer-Level Omni-Channel Insights

A Fortune 500 retailer drives significant, incremental revenue by leveraging CJ’s Affiliate Customer Insights to understand offline consumer ...

Access Your Most Valuable Customer through Affiliate

Recent data from 2016 and 2017 Affiliate Customer Insights proves that, in comparison to other channels, affiliate consumer behavior and overall ...

Maximize Reach via Publisher Grouping

Publisher Groups allow you to organize publishers into categories or segments within your affiliate program. For example, you can build groups based ...

How to Best Survey Your Publisher Base

A key to growing your affiliate program is to understand how to communicate successfully with your publishers, and finding what works best to convert ...

CJ Training Success: Something Big is Coming!

Something is brewing here at CJ Affiliate, and staff members across the globe are about to boil over in excitement. Over the past month our Product ...

CJ Affiliate's APIs: 5 Things You Should Know

Recently, one of our publishers said to me, “I didn’t know that your APIs at CJ did that!” After speaking with some other clients, it became clear ...

Affiliate Customer Insights Offers a Competitive Edge

Marketers' spend in the affiliate channel is expected grow to $5.4B in 2017 and $6B in 2018 (on pace for a 10% CAGR between 2016 and 2020)*. It's no ...

Discover the Value of the Affiliate Shopper

In this infographic we outline how the affiliate channel outperforms other marketing channels in several key performance metrics. Learn more about ...

Success of the Automated Offer Feed

Prior to the launch of the Automated Offer Feed, advertisers within regulated industries—or those with offer sensitivities—needed a better mechanism ...

Expand Your Reach: Diversify Publisher Base [Part 3]

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. To recap from Tuesday's blog post and ...

Expand Your Reach: Diversify Publisher Base [Part 2]

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. We're back again with two more affiliate ...

Expand Your Reach: Diversify Publisher Base [Part 1]

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. Publisher diversification strategies can ...

Publishers: Are You Ready for Q4?

Here at CJ Affiliate, we are always preparing for Q4. One great way to do this is to run an activation campaign in Q3 to ensure that you are ...

Going Global with Affiliate

There are a few ways to go about international expansion within the affiliate channel. Which route to take is dependent on a few variables based on ...

Advertiser Onboarding Just Got Easier

There's a lot to think about when you're setting up your CJ account. There's technical integration, your network profile, program terms, and more. Of ...

Spring into Affiliate

Springtime is fast approaching, and whether you're already easing into warmer weather on the west coast or still waiting for that heat wave to hit ...

2016 Affiliate Marketing Trends

Drawing from findings by CJ's Strategic Insights Director Sandrine Thompson, see how trends in the areas of mobile, global, audience, and content ...

Keeping Track of Affiliate Tracking

As a new year starts it's easy to be so focused on rolling out new campaigns that you forget all about your affiliate tracking code. If your account ...

Advertisers: Want to Lower Your CPA?

Are you constantly tasked with lowering your cost per action (CPA) while also maintaining or exceeding revenue goals? This can be very frustrating, ...

Specialty Retailer Increases NTF Customers & Revenue, Maintain ROAS

A woman's specialty retailer increases new-to-file (NTF) customers—and revenue—while maintaining return on ad spend (ROAS), by tracking and analyzing ...

Optimize for Q4: A Publisher’s Guide

Are you ready for the upcoming holiday season? With Q4 upon us and just 52 days until Black Friday, it's time to start thinking about how to best ...

Product Widgets are Here!

Just in time for the busy holiday season we have flipped the switch to our new “Widgets” tab in the publisher account manager to all English language ...

Keeping Things Humming: The New Google Algorithm

Google celebrates its 15th birthday this year and during their big party last week revealed a new search algorithm change, leaving search marketers ...

CJ Network Benchmarks Report

Every advertiser, at one time or another, seems to have had this line of thought: "Yeah, I know I'm growing my programs' EPC and average order value, ...

The Power of Affiliate Marketing

To help you better understand the new consumer journey and the important role of affiliate marketing, we've created the following infographic. It ...