Strategy

IHG Leverages CJ to Shift Consumer Perception and Increase Direct Bookings

With an increasing cost of sale due to consumer booking behaviour shifting to a reliance on third party vendors, InterContinental Hotels Group looked ...

2018 Holiday Calendar: Must-Know Dates & Strategies

As the holidays approach, professional and personal to-do lists get longer, and time seems to get shorter. To help keep you organized as we head into ...

Key Tactics for a Holiday Season That Will Keep on Giving

A review of last year’s affiliate shopping trends and what they mean for holiday 2018. One of the best guides to anticipate what will work for this ...

How to Execute a Successful Q4 Strategy

You’ve determined your Q4 strategy through promotional planning, historical analysis, and account review by reading our post How to Plan a Successful ...

How to Plan a Successful Q4 Strategy

Q4 can be a busy time of year, as affiliate managers hustle to schedule and coordinate brand and site promotions as well as ensure they meet program ...

A Data-Driven Look at the Impact of an Affiliate Coupon Strategy

More than 1,000 attendees attended CJU18 this month for three days of networking and to learn the latest industry trends and research from CJU’s ...

2018 Holiday Intelligence Report

Online shopping is the growth engine for US retail, in general, and especially during the holiday season. CJ Affiliate’s newly released 2018 Holiday ...

Cross-Device: A Year in Review

The era of Cross-Device has arrived. In just over a year since we launched our cutting-edge Cross-Device solution, more than 1,000 Advertisers have ...

Gizmodo: Generating Scalable Revenue through Powerful Audience Engagement

Affiliate marketing has grown in appeal for large scale content publishers and the brands with whom they work. The performance transparency, ...

Strategies for Back-to-School Promotions from Gen3

School’s out. Back-to-School promos are in. Across the country kids are cheering as they leave classes for the last time this school year. While ...

Captivate & Capture Customers through Commerce Content

Commerce content is all the rage. And after meeting with three top Publishers in the game at CJU17 last year, we know why. These content specialists ...

2018 Cross-Device Intelligence Report

The era of cross-device is here. Time spent on mobile devices has increased to the point where, in many markets, the audience reach of mobile devices ...

Making the Most of CJ's Shopping Feed Format

A comprehensive product feed, also known as a product catalog, can enable opportunities between advertisers and publishers across all levels and ...

Cross-Device Offers a New View into Affiliate Performance

To date, over 1,000 of our Advertisers have enabled Cross-Device tracking, resulting in hundreds of thousands of orders tracked and millions of ...

A Conversation with New Global Partner Afilio: Part 2

Below we continue from A Conversation with New Global Partner Afilio: Part 1, our interview with founder Julien Turri, to gain some insight into how ...

A Conversation with New Global Partner Afilio: Part 1

As CJ Affiliate continues to keep global perspective at the forefront of affiliate strategy, we joined forces with Latin American company Afilio. ...

Fortune 500 Retailer Drives Incremental Revenue using CJ Customer-Level Omni-Channel Insights

A Fortune 500 retailer drives significant, incremental revenue by leveraging CJ’s Affiliate Customer Insights to understand offline consumer ...

Access Your Most Valuable Customer through Affiliate

Recent data from 2016 and 2017 Affiliate Customer Insights proves that, in comparison to other channels, affiliate consumer behavior and overall ...

Raise the Stakes on Affiliate Investment: Part 2

In the first part of our deep dive on why affiliate should command more investment, we examined the purchase and brand engagement behavior that makes ...

Maximize Your Participation in Free Shipping Day

As one of Q4’s largest shopping events, Free Shipping Day is a cost-effective means of driving last-minute holiday sales and boosting brand presence. ...

How to Break into Single’s Day in a Big Way

The holiday shopping season seems to start earlier and earlier each year. For those brands that are looking to tap into China’s massive market, the ...

A Conversation with New Global Partner Interspace

It is undeniable that we are living in an increasingly global landscape, and CJ Affiliate is keeping up with these international industry trends, ...

Raise the Stakes on Affiliate Investment: Part 1

As a channel, we’ve written about how affiliate has traditionally delivered strong revenue, a very strong ROI, and a healthy, high-value new customer ...

Bracing for Q4: 3 Strategies to Reach Cross-Device Shoppers

The Q4 shopping season is nearly upon us, and top of mind for many marketers is how to maximize opportunities to reach and convert shoppers. Given ...

Finding the Hidden Shopper with Cross-Device

Shoppers come in all shapes and sizes, with varied motivations to pull out their wallets and finally make a purchase. These purchases can take place ...

2017 Holiday Intelligence Report

CJ Affiliate’s Holiday Intelligence Report outlines global affiliate marketing trends and strategies for the holiday season. Planning for Holiday ...

Potential Program Growth—Just a Call Away

Proper communication with your publishers is key to managing a successful affiliate program. But where do you start? This is a common question we ...

Capitalize on Amazon Prime Day—in Your Shopping Cart

Amazon Prime Day began as a promotional holiday in 2015 to commemorate the 20th anniversary of the ecommerce giant. Each year the holiday has grown ...

CJ Affiliate Spotlight Interview on GroupHigh

Recently, our Senior Director of Publisher Development, Sarah Crosby, sat down with influencer marketing blog and software provider, GroupHigh. In ...

CJAM: Tell a Story with Your Data

Here at CJ, we have no shortage of data. Everything you need to know about your consumers is flowing through our system, the CJ Account Manager ...

Learnings from CJ Affiliate's 2017 PMA Wins

Coming off two wins at the 2017 Performance Marketing Awards (Best Managed Affiliate Program with TUI and Best Retail Campaign with Argos and ...

Affiliate Marketing 101: A Forrester Report

As marketers search for ways to exponentially grow their audience reach, and convert said audience into new and repeat customers, affiliate marketing ...

How to Get Buy-In for Big Affiliate Projects

Over the last quarter century, the affiliate marketing channel has experienced steady growth. In fact, Forrester Research predicted that affiliate ...

How to Identify & Work with Content Publishers

In this short video clip from the recent CJU16 session “Take It to the Next Level with Bloggers,” Publisher Development Manager Zoe Pedziwiatr ...

How to Leverage Affiliate’s Cross-Channel Nature

Geno Prussakov, Founder and CEO of AM Navigator, explains how to make the cross-channel nature of affiliate marketing, work for your business. Some ...

Sneak Peek into Holiday 2016 Benchmarks

Across the global CJ Affiliate network, Holiday 2016 followed many of same rules we’ve come to expect: Black Friday and Cyber Monday dominated and ...

New Year Success with Content Publishers

As the year comes to a close and we look back at what shaped affiliate marketing in 2016, it comes as no surprise that content remains a top trend. ...

Lifestyle Blogger Sees Revenue Growth through Audience Expansion

Lifestyle blogger Jo-Lynne Shane gained new advertisers, increased publisher commissions, and boosted ad sales revenue after a CJ Content-Certified ...

Online Design Marketplace Connects with Influencers to Drive Targeted Traffic

An online design marketplace increased brand engagement and sales by employing CJ's Content Solution and the VIP Influencer Campaign to drive ...

The Holiday Retail Royal Flush

With Black Friday and Cyber Monday 2016 in the bag, which remaining days in December are the best bets for late-season sales? The five days of ...

Thanksgiving to Cyber Monday Success

During this year’s Thanksgiving – Cyber Monday sales period, retailers in the CJ Affiliate network experienced quite a bit of success in terms of YOY ...

Finance Content Publishers Forge New Relationships, Increase Revenue

Finance content publishers Debt Roundup and Frugal Rules established new, relevant relationships leading to a year-over-year increase in revenue ...

Boxing Day Packs a Punch

The end of the year is full of retail shopping days that we plan for in a big way, all the way up to Christmas Day. Yet generations of UK and ...

4 Steps to Take Your Affiliate Program Global

Developing an international publisher base and “Going Global” is always a topic of conversation within the affiliate channel. Although many ...

CJ Offers More Reasons to Celebrate—and Sell!

Now that we're well into Q4, are you ready to celebrate the holidays? If you're like me, you're ready to gobble down that turkey on November 24! But ...

Holiday 2016: The Year of Experiential Gifting

According to our 2016 Holiday Intelligence Report, shoppers this holiday season will likely dedicate more of their holiday spend to gifts of ...

Expand Your Reach: Diversify Publisher Base [Part 3]

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. To recap from Tuesday's blog post and ...

Expand Your Reach: Diversify Publisher Base [Part 1]

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. Publisher diversification strategies can ...

2016 Holiday Intelligence Report

Q4 started this week, and you know what that means! The holiday shopping season is just around the corner. Do you have your affiliate programs in ...

How to Develop a Successful Payout Structure

Note: You must be logged into the CJ Account Manager Support Center for the links in this article to be active. A great way to motivate publishers to ...

CJ Affiliate at Retail's Digital Summit by Shop.org

Next week from September 26-28, 5,000 of the digital retail industry's brightest will flock to Dallas, Texas for Shop.org's signature event, Retail's ...

Get Your Learn on at CJU16

As the CJU16 content director, I'm excited to share with you a whirlwind tour of the strategy and inspiration we're bringing to the stage with our ...

Publisher Tricks & Treats: Get Ready for Halloween

October is almost here and with it comes the beginning of the holiday season; fall leaves lead to pumpkin flavored everything, which spills over into ...

The #1 Reason to Attend CJU16

"See you in Santa Barbara!" That's how the best-of-the-best in affiliate are signing off with each other as September draws near. While this amazing ...

Help Us Help You: 2016 AffiliateBenchmarks Survey

In its 9th year of this largest independent study of the affiliate marketing industry, AffiliateBenchmarks is looking once again to provide our ...

VIP Influencer Campaigns: Affiliate and Beyond

In a survey fielded to 6,000 content creators, 1,200 consumers, and 150 top brand markets, 31 percent of respondents found blogs to be the online ...

Tap into Growth of Mobile Sales [Part 1]

In this, the first of a three-part blog series, CJ Affiliate's Strategic Insights Director, Sandrine Thompson, will present forward-thinking ...

Going Global with Affiliate

There are a few ways to go about international expansion within the affiliate channel. Which route to take is dependent on a few variables based on ...

A Marriage in Marketing: Content and Affiliate

In the last few years there has been an influx of bloggers making their way into the affiliate arena. Why? Bloggers and influencers have more of an ...

Introducing Affiliate Customer Insights

We're pleased to announce the launch of our most advanced service offering yet: Affiliate Customer Insights. Originally unveiled in September of ...

2016 Mobile Intelligence Report

Today marks the release of our 2016 Mobile Intelligence Report, which leverages data from CJ Affiliate's global network of advertisers and ...

ViewThrough Tracking Gets a Makeover

CJ is pleased to announce enhancements to our ViewThrough tracking technology, which allows advertisers to commission publishers on an ad impression ...

Scouting Advertisers for a Successful Season

As a member of the Publisher Development team, I am always searching for new advertisers to recommend to publishers. Like a baseball scout looking to ...

Valentine’s Day Sales Spike Just Around the Corner

With Valentine's Day less than two weeks away, shoppers are just about ready to finalize their buying decisions. Last year's data suggests that sales ...

Advertisers: Want to Lower Your CPA?

Are you constantly tasked with lowering your cost per action (CPA) while also maintaining or exceeding revenue goals? This can be very frustrating, ...

Trademark Bidding at its Best [Interview Part II]

In follow up to part one of this series, we continue our interview with Tim Katlic, Head of Marketing at Savings.com, as he discusses best practices ...

Trademark Bidding at its Best [Interview Part I]

Here at CJ Affiliate we continue to seek growth in the trademark bidding sector. For those not yet familiar with the practice, trademark bidding is ...

Outdoor Apparel Retailer Increases Revenue During Critical Holiday Sales Season

An outerwear retail company increases YOY sales during the ever-important Thanksgiving sales week by leveraging CJ’s Affiliate Customer Insights to ...

Specialty Retailer Increases NTF Customers & Revenue, Maintain ROAS

A woman's specialty retailer increases new-to-file (NTF) customers—and revenue—while maintaining return on ad spend (ROAS), by tracking and analyzing ...

Cutting Through the Q4 Clutter

With Q4 madness right around the corner, it's important to find a way to make your brand—and your holiday promotions—stand out. As an advertiser, ...

Earn More with CJ’s Placements Marketplace

If you're reading this, you've likely experienced the long and arduous process of either searching for paid placement opportunities or, as a ...

FinCon 2015 – A Review

Last month, CJ Affiliate attended FinCon 2015 in Charlotte, NC as a proud sponsor! FinCon attracts content creators from across the finance ...

Optimize for Q4: A Publisher’s Guide

Are you ready for the upcoming holiday season? With Q4 upon us and just 52 days until Black Friday, it's time to start thinking about how to best ...

How to Drive New-to-File Customers

Today's always-on, multi-channel ecosystem has impacted consumer buying behavior, brand loyalty, and overall lifetime value (LTV). Now is the time to ...

Strategies for a Profitable Holiday Season

Summer vacations are over and kids are back to school, leaving retailers enough time to take a breath before the year's busiest shopping season hits. ...

Top 5 Ways to Strengthen Publisher Relationships

Within the digital marketing space, the affiliate channel is unique. While other channels rely on automation and programmatic buying, the success of ...

Timing, Trends & Tips for 2015 Holiday Season

In this webinar recording we offer top level insights from our 2015 Holiday Intelligence Report. Highlights include the most import trends from 2014 ...

Top 5 Actionable Insights for Apparel Retailers

June 26 marked the first in a series of insightful webinars from one of CJ's affiliate marketing experts, Director of Strategic Insights Sandrine ...

CJ Affiliate Connects at eTail West 2015

Last week, CJ Affiliate and Conversant continued the tradition of participating in the eTail West Event in Palm Springs, CA. And as always, the ...

Combat the Short 2014 Holiday Sales Season

Forecasts expect a robust holiday sales season in which online sales growth will again outpace overall retail sales. Emarketer projects that ...

On the Road Again: FinCon in New Orleans

CJ Affiliate returned to FinCon in full force this year, with a larger team and expo presence. Three days packed with excellent, action-oriented ...

This Year's Back-to-School Shopping Trends

As shopping events go, the Back-to-School shopping season is a big deal for retailers—for a third straight year, forecasts show online spending for ...

Father's Day Key Strategies to Maximize Sales

Father's Day 2014 shopping begins in earnest as soon as the calendar page turns to June. In anticipation, CJ Insights has analyzed the 2013 sales ...

CJ Affiliate at SNAP!

The Content team recently got crafty in Salt Lake City with SNAP! attendees. We taught an affiliate marketing class to standing-room-only crowd and ...

CJ’s Coupon Shopper Study

In the competitive world of online commerce, understanding consumer behavior is critical to success. Yet, at best, marketers cobble together click ...

Mobile Insights: Integrated Reports

Did you know that more than half of US online shoppers make purchases on their mobile devices? In fact, an eMarketer mobile commerce forecast ...

Product Widgets are Here!

Just in time for the busy holiday season we have flipped the switch to our new “Widgets” tab in the publisher account manager to all English language ...

2013 Holiday Shopping – Breaking All the Rules!

A confluence of rare events will likely make this year's holiday shopping season a bit different than years past. The three events with the greatest ...

Christmas in October?!

If you feel like Christmas offers come earlier each year, this year you'll definitely feel like Christmas starts in October. That's because there are ...

Keeping Things Humming: The New Google Algorithm

Google celebrates its 15th birthday this year and during their big party last week revealed a new search algorithm change, leaving search marketers ...

CJ Network Benchmarks Report

Every advertiser, at one time or another, seems to have had this line of thought: "Yeah, I know I'm growing my programs' EPC and average order value, ...

The Power of Affiliate Marketing

To help you better understand the new consumer journey and the important role of affiliate marketing, we've created the following infographic. It ...