Apr 26, 2018
Written by Sandrine T.
The era of cross-device is here.
Time spent on mobile devices has increased to the point where, in many markets, the audience reach of mobile devices exceeds that of desktops. Last year, the reach of mobile devices into US digital retail shopping audiences was 90%, compared to 76% reach on desktops (ComScore). Cross-Device tracking solves for the tracking of sales that originate on one device or browser and complete on another, offering more insight into the customer’s path to purchase and new opportunities to develop customer-focused strategies.
To help our clients optimize within the cross-device landscape, CJ Affiliate has created the Cross-Device Intelligence Report. This report highlights:
Our newly released Cross-Device Intelligence Report lays out strategies on how to optimize cross-device sales in your affiliate marketing program, such as:
For all the cross-device insights and benchmarks, download the full Cross-Device Intelligence Report below.
CJ’s Cross-Device solution allows advertisers and publishers to recognize growth and efficiency by identifying partnerships that engage their target audiences. By unlocking and uncovering performance that is occurring in multi-device customer journeys, affiliate marketers can now begin to better understand what influences different customers during the path to purchase.