Online shopping is the growth engine for US retail, in general, and especially during the holiday season.
CJ Affiliate’s newly released 2018 Holiday Intelligence Report (available for download below) draws upon our network’s 2017 holiday retail sales and outlines the top global holiday shopping trends that will impact affiliate holiday sales this year.
Top findings include:
- Black Friday’s share of sales in the US has decreased, while the holiday’s prominence in the UK and Europe continues to grow
- Cross-border shopping for holiday gifts last year reached new heights in sales
- Content, Search, and Social publishers realized some of the greatest gains in order and revenue growth during Peak Week 2017
To help you optimize for the holiday season, leverage:
- Strategies related to Cross-Device insights, cross-border shopping, and timing of holiday shopping
- Holiday mobile trends for the US, UK, France, and Germany
- Three ways to take action in Holiday 2018
Download this report below to find practical advice and tips for translating the trends into actionable strategies for your program and be on your way to harnessing the global reach and diversity of the affiliate channel.
Here's to a successful holiday season!
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