Why Affiliate is the Power Player in the Customer Journey

Jun 9, 2022
Written by CJ

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Over the past two years, we've seen the emergence of new and “sticky” consumer behaviors brought on by the pandemic that are driving big growth in multiple categories, from retail to travel and everything in between.

This consumer movement is also driving new growth: in the number of shoppers shifting their spending online, new publishers launching in the channel, and in the number of new consumer-focused shopping technologies changing how we shop and pay online.

Amidst this change lies a host of new opportunities for brands and partners to consider.

This session, presented live at PI Live Advanced in New York, NY on April 26, 2022, explores how brands can best expand customer reach and maximize growth through expanding their partnerships. It also reveals the new customer expectations for exploring, shopping, and paying for purchases that brands need to be thinking about now—and how they're impacting brands’ UX sites.




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