There's a lot of buzz around big media sites entering the affiliate channel, a.k.a content commerce publishers. They offer massive audiences, critical reach via social media, and many unique marketing opportunities.
But with anything new, there are always a lot of questions. The biggest one? How to best tackle this new opportunity.
In this CJU19 session, our panel addressed the buzz around content commerce and shared how brands can best tap their unique selling opportunities, or—most importantly—how to know when there isn’t a fit.