Today marks the release of our 2016 Mobile Intelligence Report, which leverages data from CJ Affiliate's global network of advertisers and publishers. This report was based on a review of mobile transactional data from more than 3,000 advertisers and 30,000 publishers.
In addition to benchmark statistics in over 30 categories across the four major verticals—Retail, Home Services, Travel and Finance—the report offers mobile strategies for both publishers and advertisers.
Key 2015 findings in the report include:
U.S. sales on smartphones increased 132% YOY
The average growth of mobile clicks increased 124% YOY
Mobile sales in the retail vertical increased 177% YOY
"Mobile strategies based on sound data are a must-have these days as nearly 30% of affiliate sales are occurring on mobile devices," said CJ Affiliate Strategic Insights Director Sandrine Thompson. "Our report digs deep into the specific affiliate trends that are taking place within the mobile space. It's a valuable resource for advertisers and publishers looking for key findings as they continue to evolve their 2016 affiliate strategies."
CJ Affiliate's intelligence and benchmark reports are published frequently and range in topic from vertical-specific, holiday trends, device usage and more.
"In addition to providing clients with innovative tools to help expand their affiliate programs, our expansive network offers data that can serve as an industry benchmark," said CJ Affiliate SVP of Client Development Pam Johnston. "Whether you work with us or not, everyone in the affiliate space can benefit from the information in our reports."
Stay tuned as we roll out more actionable insights from this in-depth report over the next few weeks. If you would like to start driving stronger results for your brand today, download a free copy of the 2016 Mobile Intelligence Report.