Latest Articles

CJ Wins Big at 2017 International Performance Marketing Awards
CJ Wins Big at 2017 International Performance Marketing Awards

London was buzzing with some of the best in the business last night, as it hosted the first annual 2017 International Performance Marketing Awards. And what a special night it was for CJ...

Raise the Stakes on Affiliate Investment: Part 1
Raise the Stakes on Affiliate Investment: Part 1

As a channel, we’ve written about how affiliate has traditionally delivered strong revenue, a very strong ROI, and a healthy, high-value new customer rate. But there remain unanswered...

How to Execute a Successful Q4 Strategy
How to Execute a Successful Q4 Strategy

You’ve determined your Q4 strategy through promotional planning, historical analysis, and account review by reading our post How to Plan a Successful Q4 Strategy. Now you need to develop the...

How to Plan a Successful Q4 Strategy
How to Plan a Successful Q4 Strategy

Q4 can be a busy time of year, as affiliate managers hustle to schedule and coordinate brand and site promotions as well as ensure they meet program goals. To make this Q4 even more successful...

Bracing for Q4: 3 Strategies to Reach Cross-Device Shoppers
Bracing for Q4: 3 Strategies to Reach Cross-Device Shoppers

The Q4 shopping season is nearly upon us, and top of mind for many marketers is how to maximize opportunities to reach and convert shoppers. Given that mobile shopping is growing every year—...

Launch of CJ Ambassador Program
Launch of CJ Ambassador Program

We are excited to announce the launch of our first CJ Ambassador Program, an annual certification for agency partners! This initiative allows individuals working with CJ Affiliate programs...