Most Recent

New Advertisers Launched in Q1 of 2024

Our clients are our rocks. In Q1 of 2024, we added 120 new global advertisers of all shapes and sizes to our collection. Click on the logo of each ...

CJ Wins Big at the 2024 US Partnership Awards

We're thrilled to share that CJ won seven awards at the 2024 US Partnership Awards (USPA)! Hosted by industry thought leader Hello Partner on the ...

2024 Travel Intelligence Report

A deep dive into the travel sector landscape within the affiliate channel. This report leverages CJ's comprehensive travel sector data to explore how ...

Reclaim Your Team’s Time with affiliate.ai for CJ

As a relationship channel, some parts of affiliate marketing rely heavily on the human touch, but there’s always room for a dash of AI magic to help ...

CJ Shortlisted for 4 Performance Marketing Awards in 2024

CJ has been shortlisted for four prestigious Performance Marketing Awards (PMA) in 2024, including Affiliate Network of the Year, Best Influencer ...

Apr 4, 2024
Shoptalk 2024: 7 Key Affiliate Marketing Learnings for the Industry

Shoptalk, the retail industry’s largest commerce conference, recently commenced in Las Vegas (March 17-20). This event focused on strategies for ...

Apr 3, 2024
More Advertisers Can Now Get Cross-Channel Insights Thanks to Channel Detection

Introducing Channel Detection! This revolutionary enhancement to our Cross Channel Journey solution makes cross-channel insights instantly accessible ...

Publicis Commerce Shoptalk Trends Report 2024

With an increased presence at this year's Shoptalk, Publicis Commerce released an event report showcasing insights from 13 thought leaders across the ...

Apr 1, 2024
How Marketers Can Flourish this Spring with Top Promotional Tips

Spring has sprung in the Northern Hemisphere at last…more sunshine! Birds are chirping! Flowers are blooming! What’s even more exciting is the fact ...

CJ Shortlisted for 12 US Partnership Awards in 2024

CJ has been shortlisted for twelve prestigious US Partnership Awards (USPA) in 2024, including Best Platform for Partnership Success, Best ...

Mar 13, 2024
Monthly Top Line - February 2024

All of February’s industry movers and shakers including CJ's new CEO, Santi Pierini.

Mar 1, 2024
Button & CJ Increase Influencer Conversion Rates by over 400%

In today's rapidly evolving digital landscape, the significance of influencer partnerships and mobile commerce cannot be overstated. With 69% of ...

Interview: Linda O’Connell on CJ’s 2024 Performance Marketing Toolkit

The APMA interviewed Linda O’Connell, Sr. Vice President – UK & Ireland about CJ's recently released 2024 Performance Marketing Toolkit.

Feb 28, 2024
Cracking Tracking: CJ Tracking Q&A

The APMA interviewed Angela Ballard, Director of Product Management at CJ, for their series Cracking Tracking: Network Q&A.

Feb 28, 2024
It Happened to Me: I Changed My Opinion about Shopping Browser Extensions

Many advertisers have doubts about the value of shopping browser extensions. When I was an advertiser myself, I had all of the preconceived notions ...

Plug into Growth with CJ's Ecommerce Plugins

Brands are always looking for easy ways to expand their global reach and tap into opportunities. This is why we’ve partnered with top platforms such ...

Feb 21, 2024
This week’s agency news, executive moves, and account changes

Publicis’s affiliate marketing shop, CJ, named Santi Pierini its new CEO. He has served on the board of influencer marketing company Influential.

Feb 16, 2024
Revolving Door Roster Updates: AICP, Impact+, Varsity & More

Publicis Media's CJ named Santi Pierini as its new CEO. Pierini brings expertise spanning engineering, product and brand marketing, and more.

Feb 16, 2024
Make the Promotional Leap on Leap Day

Did you know that 2024 is a Leap Year? Thanks to a quirk in the solar calendar, we get an entire extra day in February and that’s worth celebrating! ...

Santi Pierini Announced as New CEO of CJ

CJ has announced the appointment of Santi Pierini as its new Chief Executive Officer. The Publicis Groupe’s partnership-based performance marketing ...

Feb 14, 2024
Publicis' CJ Selects Pierini As CEO

CJ, a performance-marketing platform, has a new CEO: Santi Pierini.

Feb 14, 2024
Mark Your Calendars for CJ's 2024 Events

We're thrilled to announce CJ's event lineup for 2024! Whether you're located in the US or Europe, we've got something for everyone: retail trade ...

Feb 14, 2024
CJ Welcomes New CEO, Santi Pierini

Pierini brings a wealth of leadership and affiliate experience to the executive position.

Feb 13, 2024
CJ Welcomes Santi Pierini as New CEO

Today, Publicis Groupe’s partnership-based performance marketing platform, CJ, welcomed new Chief Executive Officer Santi Pierini.

Feb 13, 2024
Santi Pierini Joins CJ as Chief Executive Officer

Today we welcome Santi Pierini as CJ's new Chief Executive Officer. Pierini's experience spans various cross-functional leadership roles, including ...

Shoplazza Merchants Can Now Easily Integrate with CJ via Plugin

As part of our commitment to continuously expand our service in the APAC market, we’re proud to announce our newest ecommerce plugin with the ...

Trends Report 2024: Affiliate Summit West & Creator Economy Live

Held January 15 - 17 in Las Vegas, Nevada, Affiliate Summit West (ASW) and Creator Economy Live (CEL) were the first industry events to kick off ...

CJ Is Wagering Big on the Sports Betting Vertical…Want In?

More than a third of Americans can now take part in online sports betting thanks to a 2018 US Supreme Court ruling that transformed what was ...

goop Solved for TV Measurement & Saw 170% Increase in New Customer ROAS with CJ

Lifestyle brand, goop, used CJ’s Clickless Tracking solution to measure sales from a national TV segment, resulting in an impressive number of new ...

New Advertisers Launched in Q4 of 2023

In Q4 of 2023, 114 new global advertisers hit the slopes of the CJ network. Click on the logo of each advertiser below to visit their website. If ...

CJ Demystifies Shopping Browser Extensions with New Study

Shopping browser extensions now play a pivotal role in generating affiliate revenue, crafted by a variety of publishers to simplify the online ...

Google's Third-Party Cookie Deprecation is Finally Here

Google's first official move to phase out third-party cookies from their Chrome web browser started on January 4, 2024, when they began testing their ...

Get Ahead of Tax Season: A Top Category in Q1 & Q2

Tax services is one of the hottest advertiser categories in Q1 with the start of the 2023 tax filing season hitting at the end of January. Think this ...

Expedia Group & FlipGive Shatter Revenue & Social Impact Goals with Unique Partnership Enabled by CJ

Expedia Group, the leading traveler technology platform, sees strong results through an innovative affiliate marketing partnership that powered ...

2023 Q4 Shopping Weekly Benchmarks

Understanding the pulse of consumer demand in the affiliate marketing channel is critical for both advertisers and publishers. So, without further ...

The Business Value of Shopping Browser Extensions: Major New Findings from CJ

A new study from CJ and Namogoo provides compelling data on the business value that browser extensions deliver for both merchants and consumers.

Jan 2, 2024
2024 Global Holiday and Retail Event Calendar: Must Know Dates

Huzzah! We made it to 2024. We’re feeling optimistic about the year ahead! To help you plan a successful promotional strategy, we compiled a list of ...

CJ’s 2023 Year in Review

It’s been another fantastic year! As we near the end of 2023, we’d like to take a moment and reflect on everything we’ve achieved together. 25 Years ...

Your Questions about Creating a CJ Advertiser Account, Answered

Creating and setting up a CJ advertiser account requires attention to detail, an understanding of your business goals, and technical expertise—which ...

Dec 19, 2023
Here’s How CJ Stacks Up in Martech Record’s 2023 Platform Buyer’s Guide

Selecting an affiliate marketing platform is a critical decision for marketers—the challenge lies in making the right choice. Luckily, Martech ...

#HP30Pioneers: Meet The Performance Media Industry’s Top Pioneers

Hello Partner is proud to announce this year’s Global Top 30 Performance Media Pioneers including CJ's Rachel Lines.

Dec 13, 2023
Quantifying the Business Value of Shopping Browser Extensions

A data-driven approach to understanding their significant impact on the affiliate ecosystem. Shopping browser extensions are one of the most popular ...

2023 Cyber Week Results Across the CJ Affiliate Network

Cyber Week emerged as a success for the affiliate channel as consumer enthusiasm for retailers’ deals and publisher cash back offers translated into ...

Episode #11 – The Performance Marketing Spotlight with Laura Holzwasser

This podcast episode features Laura Holzwasser of Great Pet Care, her journey in the affiliate industry, and how she got her start at CJ.

Nov 28, 2023
Black Friday 2023 Shopping Network Pulse

As Thanksgiving leftovers found their way into the fridge, millions of Americans and global shoppers turned their focus to the annual shopping ...

Nov 28, 2023
New Report in the CJ Platform Delivers Daily Insight into Q4 Trends

'Tis the season for joy, festivities, and, of course, gift-giving! Knowledge is power, and in the world of digital marketing, it's also the key to ...

Nov 21, 2023
CJ & Tyroo Technologies in Synergy

Mayuresh Kshetramade, CEO of CJ, and Siddharth Puri, CEO of Tyroo Technologies speak to IMPACT Magazine about their latest partnership, business, and ...

Nov 14, 2023
Why Does GA4 Data-Driven Model Under-Report Affiliate Revenue?

Audrey Durand of Accenture re-opens CJ's conversation around the GA4 DDA model and its derived performance misrepresentation of non-Google channels.

Nov 10, 2023
CJ’ers Support Movember & Men’s Health Awareness for the 2nd Year

Happy Movember! Last year, associates in CJ's Needham, MA office grew facial hair for Movember and raised an impressive $2K to support men's health. ...

Nov 7, 2023
CJ Illuminates GPMA 2023 with Entries Showcasing the Power of Partnership

CJ took home three accolades at the 2023 Global Performance Marketing Awards (GPMAs) winning High Commendation for Global Affiliate Network or Saas ...

Oct 27, 2023
“We’re a lot more sophisticated” CJ on PI LIVE Europe and the Changing Affiliate Marketing Landscape

PI LIVE Europe's headline sponsor, CJ, talks about the changing affiliate marketing industry, their plans for PI LIVE Europe, and the introduction of ...

Oct 24, 2023
Assembly is Made of All the Right Stuff

Our relationship with Assembly runs deep. We're proud to say that CJ was one of the first affiliate networks the global agency worked with more than ...

New Advertisers Launched in Q3 of 2023

In sunny Q3 of 2023, 119 new global advertisers discovered the cool comfort of the CJ network umbrella. Click on the logo of each advertiser below to ...

Tyroo Technologies Joins Forces with CJ in a Game-Changing APAC Expansion

In a move that promises to redefine performance marketing in the APAC region, Tyroo Technologies and CJ have announced a global expansion partnership.

Oct 11, 2023
8 Things to Watch, Read, & More to Celebrate Hispanic Heritage Month

In honor of Hispanic Heritage Month, CJ associates shared their recommendations for Hispanic stories, creators, organizations, and more! Make note of ...

Oct 10, 2023
Tyroo Technologies partners with CJ to launch performance marketing platform in APAC

The companies have announced a multi-year partnership to offer international tech capabilities with localized solutions in the APAC region.

Oct 4, 2023
CJ taps Tyroo to offer APAC advertisers access to premium inventory

The partnership will offer advertisers a number of insights including shopper event tracking, ecommerce platform integrations, program management ...

Oct 1, 2023
#HP30Under30: Meet the Partnership Marketing Industry's Future Leaders

CJ Sr. Publisher Development Manager, Lizzy Mackay, was included in Hello Partner's 30 Under 30 Future Leaders in Partnership Marketing in 2023.

Sep 20, 2023
Debunking Myths in Affiliate Marketing with CJ's Tomas Saulsbury-Hunter

This episode of the Always Be Testing Podcast features an interview with CJ's Tomas Saulsbury-Hunter. Tom shares how to set up effective tests, ...

Sep 19, 2023
CJ Shortlisted for 8 Global Performance Marketing Awards in 2023

CJ has been shortlisted for eight prestigious Global Performance Marketing Awards (GPMA) in 2023. The nominations include Global Affiliate Network, ...

Sep 18, 2023
CJ Announces the 2023 CJ Excellence Awards Winners at CJU23

SANTA BARBARA, CA – September 13, 2023 – CJ announces the winners of the 2023 CJ Excellence Awards. In their 24th year, and as part of the 25 years ...

Sep 14, 2023
CJU23: Uncovering Incrementality and the True Value of Affiliate Channel Sales

In a thought-provoking panel at CJU23, experts shed light on the value of the affiliate channel and how businesses can harness its full potential.

Sep 14, 2023
CJU23: Integrating Influencer Marketing With the Affiliate Realm

Industry experts explored the growing interest in connecting influencer outcomes to spend during a thought-provoking panel at CJU23.

Sep 13, 2023
Tyroo and CJ Partner to Launch APAC Performance Marketing Platform

The prominent ad tech platforms unite to deliver global technological expertise coupled with tailored solutions for advertisers and supply partners.

Sep 12, 2023
Tyroo & CJ Announce Partnership to Launch Performance Marketing Platform for APAC

Leading ad tech platforms partner to offer international tech capabilities with localized solutions for advertisers and supply partners. Singapore, ...

CJ partners to accelerate APAC growth

CJ announces a partnership with Singapore-based ad tech company, Tyroo Technologies, granting Tyroo exclusive rights to act as CJ’s representative in ...

Sep 12, 2023
Network by the Sea at CJU23

We're mere days away from CJU23, and we can't contain our excitement! For over 20 years, CJ has brought advertisers, agencies, and publishers ...

Sep 8, 2023
Winning Over the Masses: How to Capture 240 Million US Digital Shoppers

In the digital era we live in, it’s crucial for brands and retailers to grasp changes in online consumer behavior. This understanding allows them to ...

Episode Five: What CMOs Get Wrong about Affiliate Marketing

CJ's President, Paul Tibbitt, discusses various aspects of affiliate marketing and what CMOs might misunderstand about it on the Gen3 Actionable ...

Sep 6, 2023
CJ’s 2023 Ambassadors Are Here!

Our agency partners have once again proven that their commitment, skills, and expertise in all things CJ are out of this world! In the seven years ...

Sep 6, 2023
Episode #6- The Performance Marketing Spotlight with George “Geo” Yuhba

This podcast episode features George Yuhba of Paylode, his trajectory in the affiliate industry, and his 19-year journey at CJ.

Sep 5, 2023
We Hope to See You at CJU!

As official media partners of CJU23, Hello Partner will be carrying out full coverage of the event from September 11 - 14 in Santa Barbara, CA.

Sep 5, 2023
Your Opportunity for [Expo]nential Growth at CJU23

Growth begins with the right partners. The best place to find new partners at CJU23? At Growth Expo, of course! Make sure to stop by Growth Expo to ...

Rethinking Digital Advertising: The Potential of OEM & Browser Advertising

In the ever-evolving world of digital advertising, brands and businesses are facing an uphill battle. The costs of traditional advertising methods ...

Treat Yourself to Trainings at CJU23

If sessions are the content main course of CJU, then the Discovery Lab is the snack drawer overflowing with goodies and fun-size treats 🍓🍪🍿. Pop ...

Aug 23, 2023
Welcome to the New CJ Platform Experience!

You may have noticed that the CJ platform got a makeover! Designed to make your workflow as effortless as possible, the new platform experience is ...

Aug 22, 2023
2023 Q4 Shopping Intelligence Report

This year, we’re approaching Q4 with a blend of optimism and caution as the economy rebounds amidst persistent high inflation rates. Throughout this ...

Seeing a Drop in Affiliate Revenue in GA4? Here's Why

CJ has been made aware of significant changes in the revenue assigned to various channels within Google Analytics (“GA”), caused by Google’s planned ...

Prep for CJU23 with this Essential Guide

We’re counting down the days until our clients join us again in sunny Santa Barbara for CJU23! Whether you’re new to CJU, still considering ...

Jul 28, 2023
Week in Review – TopCashback Goes Green and Updates on iOS 17

This weekly update features a mention of CJ's findings that “no adverse effects are anticipated on CJ or client tracking with the initial release of ...

Jul 27, 2023
New Advertisers Launched in Q2 of 2023

In Q2 of 2023, 151 new global advertisers made themselves at home in the CJ network. Click on the logo of each advertiser below to visit their ...

How to Share Affiliate Links on Social Media

As social media continues to evolve and new platforms rise and fall, policies and posting methods are constantly shifting. You may be wondering where ...

Affiliate Marketing Diaries Podcast: Tu Clothing with Laura Bennetts

This episode features CJ client, Tu Clothing. Laura Bennetts discusses topics like tracking attribution and CJ's Affiliate Customer Journey reporting.

Jul 13, 2023
Publishers: Empower Conscious Choices & Increase Conversion with Earthmark

Sustainability is becoming more and more important to consumers. According to eMarketer, at least 45% of global shoppers are interested in shifting ...

Thompson and Isbrandtsen Join PMA Leadership

Sandrine Thompson, Strategic Insights Director, CJ, was recently appointed to the Performance Marketing Association's Board of Directors.

Jul 5, 2023
Why persistence and patience are key in performance marketing

CJ's Victoria Pace is a PMW '30 Under 30' winner! In this interview feature, she says “filling her own cup first” is how she rose to success.

Jun 29, 2023
How Savings.com is Innovating ‘Lifestyle Giving’ With Ethical Ecommerce

Social responsibility is becoming a crucial part of a company's DNA and the ecommerce industry is no exception. One player leading the charge in this ...

Apple iOS 17, Safari 16.4, & the Tale of the Disappearing Link Tracking

Apple recently sent another round of shockwaves through the digital marketing industry when they announced that iOS 17 will have a new privacy ...

CJ Shortlisted for 2 Influencer Marketing Awards in 2023

CJ has been shortlisted for two Influencer Marketing Awards (IMAs) in 2023. The nominations include Best Food & Drink Campaign and Game Changer ...

Jun 15, 2023
Your Performance Marketing Primer for Prime Day 2023

Deals and discounts have always been strong incentives for consumers, but with this year’s rising inflation and interest rates, the deal-driven ...

Bestselling Author Elizabeth Gilbert is the CJU23 Guest Keynote

Marketing is everywhere. So much so that it’s expected background noise. We mute the TV during a commercial break. In .02 seconds, our thumb catches ...

Jun 13, 2023
Get in on the Prime Day Halo Effect

In the spectrum of shopping holidays, Amazon Prime Day is a relatively young one. Created in 2015 to celebrate Amazon's 20th birthday, the shopping ...

Sabrina JiEon Hwang on Creating Space for the Pan-Asian Community

NYC-based Global Account Manager Sabrina JiEon Hwang has a passion for community—and her sparkly personality and confident voice make her a perfect ...

May 31, 2023
The CJ Performer Program Got a Global Glow Up and It’s Better Than Ever

Launched in 2005, the CJ Performer (CJP) program highlights and recognizes the top-performing, most engaged publishers in the CJ network. A lot has ...

CJ x Button Clients See Incremental Value from Improved Mobile Experiences

CJ and leading mobile technology company, Button, have a longstanding relationship. We’ve been leveraging their PostTap product to increase affiliate ...

Can Influencers Drive Bottom-of-Funnel Performance? You Bet!

With the right strategy, data, and approach influencers can drive significant sales. CJ Influencer Marketing Manager Kristina Tabacco shares the ...

Apr 29, 2023
Streamline Your Data Transfer Process with These New Enhancements

While we’re always working to develop new groundbreaking tech, we also recognize the importance of perfecting our existing tools by making ...

Apr 26, 2023
#HP30Women: Meet the Influencer Marketing Industry's Trailblazing Women

Hello Partner announced this year’s Top 30 Trailblazing Women in Influencer Marketing—including CJ's Director of Influencer Development, Gabrielle ...

Apr 26, 2023
New Advertisers Launched in Q1 of 2023

Joining CJ is a piece of cake! In Q1 of 2023, we opened our doors to 148 new global advertisers, each bringing their unique flavor to the CJ network. ...

Introducing Campaigns: Placement Analysis, Evolved!

Media placements are an invaluable tool for both advertisers and publishers. With a multitude of publisher models and placements to choose from, ...

The Era of Authenticity for Brands

In today's consumer landscape, establishing trust is crucial for brands. This article was originally featured in the Publicis Commerce 2023 Shoptalk ...

A Look Back at 2022’s Peak Shopping Performance

During Q4 2022, consumers seemed to truly feel inflation's impact -- spending throughout the season reflected a number of ups and down across ...

CJ Named Best Platform for Partnership Success at the 2023 USPA

We're over the moon to share that CJ has been named the Best Platform for Partnership Success at the 2023 US Partnership Awards (USPA)! Hosted by ...

CJ Shortlisted for 4 US Partnership Awards in 2023

CJ has been shortlisted for four prestigious US Partnership Awards (USPA) in 2023. The nominations include Best Multi-Channel Campaign Strategy, Best ...

Mar 16, 2023
CJ's Female Leaders Share Their Journey to the Top

With a 67% female executive leadership team, EVERY day is International Women’s Day at CJ. This culture of women in leadership extends beyond our ...

Mar 8, 2023
#HPTop30US: Meet the US Partnership Marketing Industry Changemakers 2023

Hello Partner announces this year’s Top 30 US Partnership Marketing Changemakers, including CJ CEO, Mayuresh Kshetramade.

Feb 22, 2023
Maximize Seasonal Efforts with Peak Shopping & Holiday Analysis for Publishers

We live in a world with so many reasons to celebrate. From New Year’s Eve to Mother’s Day to Pride, Oktoberfest, Diwali, and beyond—each celebration ...

CJ's Account Numbers, Explained

CJ is a partnership ecosystem where thousands of publishers and brands engage billions of consumers worldwide—and we’re growing bigger every day! ...

Level Up Your Affiliate Program with These Data Solutions

Data and insights make the strategies go 'round! Luckily, CJ clients have access to a wealth of tools and metrics that can help them track ...

New Advertisers Launched in Q4 of 2022

You won't need a microscope to see all of our new advertisers! In Q4 of 2022, we welcomed 144 new global advertisers to the CJ network. Click on the ...

Media Buying Briefing: Cinema advertising makes a play for more video ad dollars, but will buyers pay up?

CJ's acquisition of influencer marketing platform, Perlu, was mentioned in Digiday's list of "Takeoffs & Landings" in their Media Buying Briefing ...

Jan 30, 2023
Publicis Performance Marketing Unit Acquires Influencer Platform Perlu

Publicis Groupe-owned performance marketing agency CJ has acquired Perlu, a Syracuse, New York-based influencer networking and technology platform.

Jan 29, 2023
CEOs Vow to Weed Out Bad Actors in Affiliate Marketing

Executives from leading platforms in the affiliate space, including CJ, promise to focus on deterring brands that don't pay their affiliates.

Jan 27, 2023
CJ's Perlu Acquisition is a bet that marketing budgets are converging.

Acquiring a deeper bench on the service side and access to a network of influencers indicates that CJ is tapping into a broader marketing budget than ...

Jan 25, 2023
The Trade Desk Tests Its Agency Legacy; Google’s Agency Relationships Change, Too

CJ's acquisition of influencer marketing platform, Perlu, was mentioned in the January 25th AdExchanger.com news round-up.

Jan 25, 2023
CJ Acquires Influencer Networking Platform, Perlu

Publicis Groupe’s global affiliate marketing platform, CJ, integrates Perlu’s influencer solution with its leading performance technology to drive ...

CJ Acquires Influencer Networking Platform Perlu

Perlu will become part of CJ and be integrated into its 'CJ Influence' offering, which includes global content creators and full-service CJ account ...

Jan 24, 2023
“Affiliate and Influencer Are a Natural Fit” CJ Focuses on Bridging the Gap between Channels with Latest Acquisition

CJ acquires the influencer marketing network Perlu, in an effort to optimize the potential of combining affiliate and influencer marketing.

Jan 24, 2023
How CJ Will Drive the Affiliate Channel Forward in 2023

Our ability to face headwinds and turn them into opportunities to thrive sets our channel apart. Uncertainty has been a key theme over the past few ...

Mayuresh Kshetramade, CEO of CJ, on How the Recession Will Change Consumer Habits

Also, why influencers will be more important to the affiliate channel this year, the most vital trends to capitalize on, and CJ's plans for the year ...

Jan 18, 2023
Build On Your Affiliate Foundation with the CJ Strategy Center

There are opportunities for all brands in the affiliate channel, big and small. But it can feel like there’s a lot to know—the affiliate industry is ...

Jan 12, 2023
CJ’s 2022 Year in Review

The time has come to bid farewell to another fantastic year! Thank you to our incredible associates and clients across the globe—our success this ...

Our Pro Guide to Affiliate Promotions

Ahhhh, there’s nothing better than the feeling of getting the best price! And a large number of consumers agree—according to the results of a recent ...

CJ Launches the Industry’s First On-Demand Competitive Benchmarking Suite

Data is powerful—the right data answers important questions, informs strategy, and inspires new ideas. But what if you had data and insights at your ...

Dec 8, 2022
Early Season Shopping Cuts into Cyber Week Sales Growth

The adoption of an extended Q4 promotional strategy this year had a real impact on the YOY growth brands experienced during the Cyber Week sales ...

The Synergy of Search and Affiliate Marketing is Key to Increasing Performance

Not all search behavior starts and ends with Google. Marketers who understand this can increase bottom-of-the-funnel sales by leveraging the ...

Channel of Channels: How Affiliate Amplifies All Marketing with eMarketer

What if affiliate wasn't just a channel? What if it was so much more? On this episode of Behind the Numbers: an eMarketer Podcast, CJ's SVP of Client ...

New Advertisers Launched in Q3 of 2022

Orange you glad these advertisers find CJ so appealing? In Q3 of 2022, we welcomed 193 new global advertisers to the CJ network. Click on the logo of ...

Publicis Groupe Acquires VIVnetworks to Create World’s Largest Performance-Driven Affiliate Marketing Solution

VIVnetworks, the leading Central and Eastern European affiliate marketing agency, will integrate with Publicis Groupe’s performance marketing ...

Nov 14, 2022
Publicis Groupe Announces Acquisition of VIVnetworks – To Be Integrated with Performance Platform CJ

Today, Publicis Groupe announced its acquisition of VIVnetworks, the leading affiliate marketing agency in Central and Eastern Europe, which will ...

Nov 14, 2022
2022 Travel Intelligence Report

Having faced unprecedented market disruptions since 2020, the travel industry shows its resilience, strength, and agility to meet travelers' changing ...

Gen3 Marketing and the Next Generation of Blooming Success

With such a large footprint and an award-winning reputation, it’s hard not to be aware of Gen3 Marketing. The agency currently manages over 100 ...

Cross Channel Journey is Key to Proving How Affiliate Amplifies All Marketing

When quantitative data on customer behavior is missing, it’s all too easy to fill that information gap with perceptions that may be untrue. The ...

What if Affiliate Wasn't Just a Channel?

Affiliate is traditionally viewed as a standalone marketing channel, but it’s actually so much more—we touch consumers in ways that amplify brands’ ...

Behind the Numbers | The Daily: How Affiliate Amplifies All Marketing and More

In this eMarketer podcast episode, CJ's SVP of Client Development Sommer Urias chats with Analyst Paul Verna about why affiliate is the power player ...

Oct 24, 2022
2022 Q4 Shopping Weekly Benchmarks

CJ knows that advertisers and publishers need comparative data to understand how their affiliate programs perform. For this reason, we created the ...

CJ's 2022 GPMA Wins Highlight the Importance of Partnerships & Platform

CJ took home two accolades at the 2022 Global Performance Marketing Awards (GPMAs) winning High Commendation for Best Innovation and the top prize ...

Oct 18, 2022
Reach Overseas Audiences this Q4 with These APAC Publishers

As we head into Q4, marketers around the globe are once again dusting off their crystal balls in an attempt to predict what lies ahead in this ...

Your Partner in Success: Meet CJ's Agency Solutions Team

In an industry that's all about relationships, teamwork truly makes the dream work. Agencies play a huge part in CJ's affiliate ecosystem and we ...

Publishers: Display Your Diverse-Owned Identity with Sertify

CJ is continuously striving to provide more meaningful and robust opportunities for our small, diverse-owned network partners. It’s no secret that ...

Fintech, Your Time to Drive Revenue and Build Margin is Now and Affiliate is Your Answer

The fintech industry’s democratization of financial services is providing a wave of growth that is shaking the economic foundation of the country’s ...

CJ Shortlisted for 12 Global Performance Marketing Awards in 2022

CJ's been shortlisted for 12 Global Performance Marketing Awards (GPMA) in 2022. The sixth annual GPMAs (formerly the International Performance ...

Sep 21, 2022
CJ Announces the 2022 CJ Excellence Awards Winners at CJU22

SANTA BARBARA, CA – September 14, 2022 – CJ announces the winners of the 2022 CJ Excellence Awards. Now in their 23rd year, the CJ Excellence Awards ...

Sep 19, 2022
2022 USPAs Recognize CJ for Recruitment Tech & Brand Engagement

What a way to celebrate our partnerships! CJ took home two silver awards at the 2022 US Partnership Awards (USPAs) for Best Platform for Partnership ...

Sep 8, 2022
Ringing in the CJ Ambassador Class of 2022

Over the last six years, we’ve seen vast changes within the affiliate industry and a multitude of enhancements within the CJ network. What hasn’t ...

Sep 6, 2022
The 5 Keys to a Successful Prospecting Email Campaign

Email is the granddaddy of the digital marketing world. Labeled with (and rightly so!) a bad reputation from the ‘spammers’ of the past, email ...

2022 Q4 Shopping Intelligence Report

Performance marketing has been a haven for marketers throughout the pandemic. As we gear up for this year's peak shopping period, we predict even ...

CJ’s Data Science Solution Suite Proves Honey’s Ability to Drive Incremental Value

Honey leveraged CJ’s Data Science Solution Suite to demonstrate how it drives incremental revenue for advertisers from high-value customers. CJ’s ...

Aug 12, 2022
On Instagram Closing Their Affiliate Program & Why CJ’s the Perfect Fit

With powerful tracking capabilities, deep data, tools, and easy payment and invoicing, CJ and influencers make the perfect pair. With our innovative ...

CJ Shortlisted for 8 US Partnership Awards in 2022

CJ has been shortlisted for eight US Partnership Awards (USPA) in 2022. The newly created USPAs, hosted by industry thought leader, PerformanceIN, ...

Aug 9, 2022
New Advertisers Launched in Q2 of 2022

Who doesn't love the fresh scent of new advertisers joining CJ? In Q2 of 2022, we welcomed 148 new global advertisers to the CJ network. Click on the ...

2022 PMA Industry Study Showcases Affiliate's Massive Growth

Non-profit trade association, the Performance Marketing Association (PMA), just announced the release of its second industry-wide study that analyzes ...

Aug 4, 2022
Google Postponed the Sunset of Third-Party Cookies: Why You Should Still Act Now

On July 27, 2022, Google announced that they were delaying the looming sunset of third-party cookies once again—this time until the second half of ...

A Deep Dive into Inflation – What Does it Mean for You This Time?

You may be aware of the benefits affiliate marketing reaped from the 2007-2009 recession, but things have changed now. CJ's Kate Knight weighs in on ...

Aug 1, 2022
The Biggest Takeaways from Prime Day Affiliate Sales in 2022

We’ve seen the Prime Day halo effect in full swing in the affiliate channel for many years, and 2022 was no exception. An ecommerce event that acts ...

How to Adjust Your Back to School Strategy for Inflation

Can you smell the bouquets of sharpened pencils? It’s Back to School time once again and parents and students are gearing up for a new year of ...

Share Your Product Feed with Ease with CJ’s Product Import API

Our top-notch product and engineering teams know that APIs are the way forward—and we have some great ones! In 2020, we released our state-of-the-art ...

Jul 21, 2022
How to Create a Successful Customer Acquisition Strategy in Affiliate

New customer acquisition is an essential piece of many brands’ marketing strategies—without new customers, there is no business! And we think the ...

Measure Shopping Moments that Matter with Peak Shopping & Holiday Analysis for Advertisers

Don’t blink—we're over halfway through the year, which means we're only a quarter away from Q4’s high-volume shopping season. With consumers ...

CJ'ers Celebrate Pride

On June 28, 1969, a police raid at Stonewall Inn, a gay bar and Greenwich Village institution, sparked riots that led to six days of protests from ...

Jun 28, 2022
CJ'ers Recommend: Books, Podcasts, Films, & More to Fight Racism

Juneteenth commemorates the end of slavery in the United States. It wasn’t until two and a half years after Abraham Lincoln issued the Emancipation ...

Jun 17, 2022
Publisher Models and How to Work Together

Different publishers excel at different promotional strategies, and new publishers gain popularity with changing industry trends. Looking to ...

Why Affiliate is the Power Player in the Customer Journey

Over the past two years, we've seen the emergence of new and “sticky” consumer behaviors brought on by the pandemic that are driving big growth in ...

See the Full Picture with SimilarWeb Metrics in Recruit Partners

CJ is on a mission to make it easier than ever to find the right partners, which is why we’re thrilled to announce that we’ve joined forces with ...

CJU22 Guest Keynote: Author, Speaker, & Podcast Host Luvvie Ajayi Jones

As marketers, we do our best work when we dare to think big. It means we’re challenging the norm, pushing the limits of new trends in data and ...

Jun 2, 2022
New Frontiers in Digital Present Fresh Ways to Reach Consumers

You know what they say about affiliate...where there’s a link, there’s a way! Not really, but when it comes to new social media and online platforms, ...

CJ'ers Celebrate AAPI Heritage Month

May is Asian American and Pacific Islander (AAPI) Heritage Month. This commemorative month, first established as a week by Congress in the late 1970s ...

May 23, 2022
Surfmyads Rides the Waves of Change into the Next Affiliate Phase

Coupon publishers have been a major player in the affiliate ecosystem since the dawn of the apply coupon button. So how does a coupon site stay top ...

CJ Wins Global Excellence at the Performance Marketing Awards 2022

Alongside Dell, CJ has won the Global Excellence award at the Performance Marketing Awards (PMAs) 2022. Additionally, CJ’s Raman Gill was crowned ...

May 19, 2022
CJ ❤ Publishers and This is How We Show It

We take our relationships with publishers seriously—CJ is committed to listening to, advocating for, and celebrating publisher partners of all shapes ...

May 18, 2022
Innovation Through Strategic Tech Partnerships

The past few years have forever altered the digital marketing landscape, raising the bar for what customers expect from online experiences while ...

CJ Shortlisted for Two Influencer Marketing Awards in 2022

CJ has been shortlisted for two Influencer Marketing Awards (IMAs) in 2022! The UK-based awards reward effective, creative, and inclusive ...

May 12, 2022
Associate Spotlight: Divya Shah on Reviving Her Tech Career

Lead Software Engineer, Divya Shah is a rising star at CJ. Based in Bangalore, India, this entrepreneurial mother of two returned to the tech world ...

May 6, 2022
Understanding CJ’s Publisher Payment Cycle

As a member of the Support Team at CJ, I often receive questions from publishers about payment status or how to know when you should expect to ...

New Advertisers Launched in Q1 of 2022

Nothing is more charming than new advertisers joining CJ! In Q1 of 2022, we welcomed 168 new global advertisers to the CJ network. Click on the logo ...

Meet the Performance Marketing Awards Rising Stars Nominees for 2022

CJ Business Development Manager, Raman Gill, has been nominated for a Rising Star award at the 2022 Performance Marketing Awards (PMA). The coveted ...

Apr 13, 2022
Affiliate Customer Journey Data Enhancements: Promotional Model & Property

When we launched Affiliate Customer Journey reporting on-demand for all advertisers and publishers last year, we were ecstatic to provide the ...

Podcast: Why Publishers Should Look at Performance Models?

CJ's Jessica Wong joins the Affiliate Marketing Podcast with Lee-Ann Johnstone to discuss why publishers should look at performance models.

Apr 7, 2022
CJ Shortlisted for 10 Performance Marketing Awards in 2022

CJ has been shortlisted for ten Performance Marketing Awards (PMAs) in 2022. The UK-based awards celebrate excellence within performance marketing. ...

Apr 5, 2022
Advertiser Spotlight: Fiverr

When Fiverr joined the CJ network in 2017, its unique product offering caught our eye. Both startups and established businesses alike can benefit ...

Maximizing Affiliate ROI

Managing ROI is a common focus for many advertisers. Luckily, CJ offers a variety of tools to help you determine and manage these targets for your ...

Apr 4, 2022
CJ’ers Celebrate Holi

Also known as the “Festival of Love”, the “Festival of Colors”, and the “Festival of Spring”, the Hindu festival of Holi is one of the most revered ...

Mar 28, 2022
The Necessity for Open and Reliable Performance Data

Networks are at the forefront of accessibility to data and insight within performance marketing. After all, we’re the technology that connects all ...

Mar 17, 2022
11 Things to Listen to, Read, & More for International Women's Day

In honor of International Women's Day and Women's History Month, CJ associates shared their recommendations for books, podcasts, organizations, and ...

Mar 8, 2022
How to Craft an Attractive Affiliate Program Description

The CJ network is an expansive ecosystem that’s constantly growing and evolving, offering both advertisers and publishers countless opportunities for ...

Mar 7, 2022
Deep Dive: How is the Fintech Industry Shaking Up Performance Marketing?

With the continued rise of card-linked offers (CLO) and the development of apps providing more ways for consumers to manage their finances, what will ...

Feb 28, 2022
5 Black American Innovators Everyone Should Know

As a tech company, it’s only fitting that we highlight some of the extraordinary Black Americans who have forever changed the landscape of technology ...

Feb 24, 2022
eharmony Leans on CJ's Growth Consultancy Team to Run Successful Search Strategies

Online dating platform, eharmony, leverages the CJ platform and CJ’s Growth Consultancy team to maximize their opportunity with affiliate customers ...

This Is What's Driving the Next Wave of Growth in Affiliate Marketing

The affiliate industry today is growing rapidly, but it's not simply from the overall increase in consumers shifting their buying habits to ...

Feb 9, 2022
A Look Back at 2021’s Peak Shopping Performance

Online shopping plays a larger role in consumers' lives than ever before, accounting for nearly $5 trillion USD in global sales. On the heels of ...

Australia’s Cashrewards Helps Promote Brands with Cashback and a Great Cause

As marketers, most of us know that cash back is a way of life, but it’s been especially prevalent in the land down under. The Australian cash back ...

Spring Break, Here We Come! How Marketers Can Make the Most of Peak Travel Booking

Travel booking trends typically curve upward from January and peak in early August. However, a key booking period that often gets overlooked is from ...

Valentine's Day in the Time of Covid

Valentine’s Day in these wild, modern times is a very important shopping event for retailers. Read on for CJ’s take on what shoppers will be looking ...

Dell India Consumer Affiliate Program Sees Big Growth After Migrating to CJ

Dell, the global leader in PC and PC-related products, migrated their India-based affiliate program to CJ as part of a global affiliate platform ...

CEO of CJ, Mayuresh Kshetramade, on the Evolution of the Performance Marketing Channel

PerformanceIN recently managed to grab CEO of CJ, Mayuresh Kshetramade, for a chat. Mayuresh shed light on what he thinks will be the key trends ...

Jan 21, 2022
Marketers Can Expect A Return to Tax Season Normalcy in 2022

For marketers, the typical peaks and trends of tax season have been a little topsy-turvy the past couple of years. Luckily, we have some good news ...

New Advertisers Launched in Q4 of 2021

Like most of us this January, we’re looking back on 2021 (specifically Q4) and organizing the 167 newly joined global advertisers to CJ! Click on the ...

Associate Spotlight: Getting Comfy with Meghan Hogan

Everyone loves working with Publisher Development Enterprise Account Director, Meghan Hogan. Based in Westborough, Massachusetts, Meghan has been ...

Jan 14, 2022
Career Conversations Series: Meet the Expert! Dana Shell Rolls with the Punches and the Partnerships

Junction Live host and Global SVP of Marketing and Business Systems at CJ, Nicole Ron, is joined by CJ Sr. Client Development Manager, Dana Shell for ...

Dec 23, 2021
CJ’s 2021 Year in Review

Another year has gone by and my, oh, my, what a blur it’s been. Despite another year of pandemic life, we still found so much to celebrate—whether it ...

Career Conversations Series: Meet the Expert! Lu Richie Grows from Shopper to Specialist

Junction Live host and CJ's Global SVP of Marketing, Nicole Ron, is joined by CJ Senior Product Manager, Lu Richie for the penultimate episode of ...

Dec 22, 2021
Career Conversations Series: Meet the Expert! In Life and Food, Sabrina Hwang Likes a Little Spice

Junction Live host and CJ's Global SVP of Marketing, Nicole Ron, is joined by CJ Publisher Development Manager, Sabrina Hwang, for part two of Meet ...

Dec 21, 2021
Consumer Electronics Giant Sees Post-Migration Revenue Growth in Global Markets

A consumer electronics brand worked with CJ to bring all global affiliate performance under one platform, leading to increased revenue growth in five ...

Thank You and Happy 2022 from CJ

And just like that, another year has gone by! We'd like to take a moment to say thank you to our incredible clients, partners, and fantastic CJ teams ...

How Marketers Can Make the Most of January

After the retail rush of December, the fatigue of the affiliate marketer is real. Consequently, the high-potential opportunities of January are ...

PMA Announces 2022 Board Of Directors

The Performance Marketing Association (PMA) selected seven new additions to their Board of Directors including CJ's Nicole Ron.

Dec 15, 2021
Complete Mobile Tracking through Button PostTap App Partnership Yields Fantastic Results

When we announced our strategic partnership with Button, we knew that improving the customer shopping experience and enhancing tracking capabilities ...

The Billion Euro Customer Journey: Analyzing and Optimizing Affiliate’s Impact

Every customer journey is unique. So, how can advertisers and publishers optimize these journeys to maximize basket value, conversion rates, and ...

Career Conversations Series: Meet the Expert! Forging a New Path with Joon Park

Junction Live host and CJ's Global SVP of Marketing, Nicole Ron, is joined by CJ Client Development Manager, Joon Park to kick off the first part of ...

Dec 7, 2021
Make the Most of Your Affiliate Program with CJ

Growth happens when you reach the right customers at the right time, and running your affiliate program is easier with CJ by your side. Join our ...

A Pulse on Peak Week & Holiday 2021’s Hottest Categories

With stores reopened and shoppers able to buy in-store again this year, it’s been hard to know just how much holiday shopping would stay online for ...

Accelerate Your Partner Discovery

CJ is home to thousands of prospective partners, so we have a duty to make the important matchmaking piece of program management both efficient and ...

2021 PerformanceIN Top 50

This list provides recognition for exceptional individuals in the performance marketing industry. CJ's SVP of Publisher Development, Kelly Merkel is ...

Nov 25, 2021
Live from PI LIVE London 2021 with Ben Fisher on Unlocking the Affiliate Customer Journey

A PI Live chat with CJ's Ben Fisher, Sr. Client Development Director, following his session: ‘Magnifying Return Every Step of the Way: Unlocking the ...

Nov 22, 2021
Associate Spotlight: Gabby Schnaid Talks Tech, Talent, & Turning Over a New Leaf

Senior Client Development Manager Gabby Schnaid is One to Watch—literally—as she recently took home the One to Watch award at the 2021 International ...

Nov 19, 2021
How CJ'ers are Shopping for the Festive Season in 2021

We love thinking about consumer trends. So we thought it would be fun to invite CJ'ers from across the globe (aka some of the savviest consumers we ...

Where is the Next Wave of Innovation Coming From?

At this stage in the pandemic, most brands are continuing to prioritize their marketing activities, however, the focus on marketing spend efficiency ...

Nov 16, 2021
Social Media Engagement Rate Metrics are Now Available in Recruit Partners

Recruit new partners and reach new customers using the metrics that matter. We’re thrilled to announce that social media Engagement Rate metrics ...

Brands Should Be Using Customer Journey Data to Win Q4—Here’s How

Making a list and checking it twice? Make sure to add CJ’s in-platform Affiliate Customer Journey data to your list for a successful Holiday season ...

How to Run a Successful Activation Campaign

Activation campaigns are used to encourage newly joined publishers to begin brand promotions and breathe new life into seasoned or inactive ...

Industry Tracking Initiative Launched Showcasing Strength of Channel

Affiliate and partner marketing offers brands a vital opportunity to continue tracking diverse and valuable online publisher sales at a time when the ...

Nov 2, 2021
Instagram Opens the Door for Affiliate Marketing at Scale

Big news from Instagram, just in time for the Q4 peak shopping season – all publishers with Instagram accounts can now earn commissions on purchases ...

Tracking in a post third-party cookie world

A collaboration between some of the largest affiliate businesses, this guide explains how affiliate marketing tracking works, why it is distinct from ...

Nov 1, 2021
2021 Q4 Peak Shopping Benchmarks

CJ knows that both advertisers and publishers need comparative data to understand how their affiliate programs are performing. For this reason, we ...

Mayuresh Kshetramade, CEO, CJ on the Future of the Partner Marketing Industry

The global CEO of CJ, Mayur Kshetramade, offers valuable—and inspiring!—insights with Affiliate Summit about the current and future state of the ...

Oct 25, 2021
10 High Potential Publishers to Partner with in Q4

Have you met these 10 publishers? CJ’s Publisher Development team rounded up a list of high potential publishers for Q4, representing a variety of ...

Say Hello to CJ's Furry Friends: Volume Three

What's cozier than furry friends in the fall? CJ'ers across the globe share all the warm and fuzzies that make them love their pets. This is part ...

Oct 22, 2021
Affiliate Marketing Podcast – CJ Affiliate with Linda O’Connell

In this episode of Affiliate Marketing Podcast, Lee-Ann is joined by Linda O’Connell, Senior Vice President of the UK and Ireland for CJ, to talk ...

Oct 21, 2021
New Advertisers Launched in Q3 of 2021

The best thing about Fall? Watching the leaves turn and new advertisers! In Q3 of 2021, 168 new global advertisers turned over a new leaf and joined ...

Win the Holiday Shopping Season with These Q4 Specific Publishers

What’s in a name? For these publishers, quite literally the key to Q4 shopping. The partners are focused on promoting brands during peak days or ...

PMA Welcomes CJ As Industry Champion Member

CJ joins the Performance Marketing Association (PMA) as an Industry Champion Member and contributes to their Board of Directors and various councils.

Oct 19, 2021
Three ways brands can play catch-up this holiday season

For teams that have fallen behind during a season when holiday shopping is already underway, the following three strategies will give marketers a ...

Oct 19, 2021
The Tech You Should Be Using to Maximize Your Affiliate Program

Preparation is the foundation for success, especially heading into the Q4 shopping season. In this article, we’ll tap into CJ tech, tools, and ...

Get Serious about Singles' Day in 2021

What started as a fun tradition among college students in Nanjing, China in the 90s has grown into the largest ecommerce day of the year. Singles’ ...

Countdown to November and Beyond

Puffy vests, tall boots, pumpkin spice, and everything nice. All signs point to the start of Q4—we’re officially in spooky season and on our way to ...

Google Update: Tag Links as Sponsored to Optimize Organic Search Rankings

Google recently made updates to help ensure the quality of their search results by preventing link spam from damaging the search experience for ...

CJ'ers Celebrate Hispanic Heritage Month

Hispanic Heritage Month, held from September 15th - October 15th, honors the contributions and significance of Hispanic Americans to the US and ...

Oct 8, 2021
From Discovery to Purchase: Unlocking the Affiliate Customer Journey

After an enlightening and informative session at CJU21 discussing how to leverage our on-demand Affiliate Customer Journey data, the enthusiasm for ...

Craft the Perfect Investment Proposal & Get Brands to Say “Yes!”

No matter the quarter, it's always peak season for somebody somewhere—meaning endless opportunities for affiliate publishers looking to create ...

Q4 in India: Making the Most of Festivals and Holiday Shopping Events

It all started with a big boom, but not the cosmic kind. The boom we’re talking about is the one that digitized India back in 2015. The Digital India ...

Publishers: Get Discovered in CJ's Placement Marketplace

For most publishers, a true affiliate partnership goes further than just sharing links or banners on their sites—they offer a myriad of creative and ...

Lindsay Alesso, a Senior Client Development Manager at CJ, on how to approach the intricacies of affiliate marketing with clarity

Influencer Business Podcast sits down with CJ's Lindsay Alesso to discuss the intricacies and tactics of affiliate and influencer marketing.

Oct 2, 2021
Publisher Insight into the Customer Journey Is a Partnership Game-Changer

In August 2021, we introduced Affiliate Customer Journey reporting for advertisers on-demand, and now, we’re launching Affiliate Customer Journey for ...

Your New Best Friend: Reaching Gen Z in Australia, India, & Southeast Asia

From your resident Gen Z in India, here’s an all-you-need-to-know guide on how to win us over—the up-and-coming spenders! We’ll take a closer look at ...

New Advertisers Launched in Q2 of 2021

Hot advertisers have been keeping cool in the shade of the CJ network umbrella! In Q2 of 2021 we welcomed 212 new global advertisers. Click on the ...

CJ Shortlisted for 7 International Performance Marketing Awards in 2021

CJ has been shortlisted for seven International Performance Marketing Awards (IPMAs) in 2021. The IPMAs, hosted by industry thought leader, ...

Sep 18, 2021
Announcing the 2021 CJ Ambassadors

Half a decade ago, we launched the CJ Ambassador Program for our agency partners. Now, it is time to say “Congratulations!” to the 2021 CJ ...

Sep 8, 2021
Get to Know Our New Branding!

You may have noticed that things look a little different around here. We’re over the moon to introduce you to our new CJ branding! We’ve refreshed ...

Aug 31, 2021
How to Use the Deep Link Generator on Mobile

Mobile responsive enhancements to the Deep Link Generator tool allow you to easily generate deep links on the go—directly from your phone or tablet. ...

Celebrating Black Business Month

According to the US Census Bureau, Black businesses account for 124,551 of the estimated 2.8 million US businesses, and while the country grows more ...

See & Showcase Social Media Metrics in Platform, Powered by CreatorIQ

CJ’s partnership with CreatorIQ is in full bloom—CJ clients can now harness CreatorIQ’s unparalleled social reach metrics through CJ’s Recruit ...

Optimizing with Publishers Based on Performance

You’ve heard us talk a lot about the importance of optimizing with your publishers—and there are so many ways to go about it. In this article, we’ll ...

Aug 18, 2021
New Advertisers Launched in Q1 of 2021

Hello there! Advertisers have been growing like ivy over the CJ network! In Q1 of 2021 we welcomed 186 new global advertisers. Click on the logo of ...

NordVPN Affiliate Program Spotlight

When the leader in online security, NordVPN, won the CJU19 Advertiser of the Year Award—an award presented to the CJ advertiser that experienced the ...

Back to School (and the Office) in a Slightly Back to “Normal” World

The sun is shining, birds are chirping, parents are rejoicing: Back to School is happening this year and it’s in person! After more than a year of ...

Advertiser Launch Spotlight: Crypto.com

Based in Hong Kong, Crypto.com launched in the CJ network earlier this year. We sat down with our friends at Crypto.com to learn more about their ...

2021 Q4 Shopping Intelligence Report

With performance marketing getting more recognition due to its strong growth throughout the pandemic, we can't shake the feeling that all eyes will ...

The data behind single and multi-publisher customer journeys

In this report we took a closer look at publishers. How do they affect the buyer’s journey? How do single-publisher and multi-publisher journeys ...

Jul 27, 2021
What to Expect at CJU21 Virtual Connect: Session Lineup

Take a peek at the CJU21 Virtual Connect session lineup and get excited for a virtual experience featuring thought leadership from industry experts ...

Corinne Travis on monetization, the power of data, & influencer campaign management

Corinne Travis, CJ's Director of Influencer & Brand Partnerships joins Trove's Influencer Business Podcast to dive into affiliate marketing, its ...

Jul 16, 2021
Mobile growth in affiliate is driving a change in advertiser behavior

It’s no secret that consumer shopping behavior (and expectations) have shifted in a massive way. Over the last 12 months, mobile engagement in ...

Jul 13, 2021
4 Effective Ways to Help Elevate Your Brand Partnerships

During the BlogHer Creators Summit, CJ Affiliate’s Director of Influencer and Brand Partnerships, Corinne Travis, and creator Sher of Sher She Goes ...

Jul 12, 2021
Preventing, Identifying, & Taking Action Against Fraud

We’re on a mission to make sure that everyone in the CJ community has a fruitful and positive experience—and part of that is preventing and ...

Jul 7, 2021
Affiliate Prime Day Promotions See Success in 2021

Grabbing a "prime" opportunity to kick off summer shopping, the affiliate channel competed with Amazon’s Prime Day in 2021, growing affiliate revenue ...

Gain On-Demand Insight into the Affiliate Customer Journey

We’ve all heard it: There’s an imperative need to understand customer shopping behavior beyond just looking at transactions. (And for good reason!) ...

CJ’ers Recommend: 6 Things to Watch to Celebrate Pride

In honor of Pride Month, CJ associates shared their favorite films and TV series with LGBTQ+ stories, themes, and characters. Get your remote ready ...

Jun 28, 2021
A Celebration of Innovation: The Winners of the 2021 Performance Marketing Awards

The 2021 Performance Marketing Awards celebrated the efforts and achievements of what has proven itself to be a highly adaptable and innovative ...

Jun 22, 2021
CJ Wins Global Excellence at the Performance Marketing Awards 2021

Alongside AT&T and RevLifter, CJ Affiliate has won the Global Excellence award at the Performance Marketing Awards (PMAs) 2021. Additionally, CJ ...

Jun 22, 2021
CJ'ers Celebrate Father's Day 2021

Father's Day 2021 is this Sunday, June 20th. To celebrate, we asked CJ'ers across the globe to share stories and sentiments about their father ...

Jun 17, 2021
Prime Day Kicks off Summer Shopping

Curious to know how Prime Day 2021 will impact the affiliate channel? CJ’s got you covered! We’ll be sharing Prime Day 2021 network performance next ...

Demystifying the App Ecosystem with Button

In the last 12 months, we've seen mobile engagement surpass desktop usage for the first time ever. With apps being such an intrinsic part of the ...

CJ Shortlisted for 12 Performance Marketing Awards in 2021

CJ has been shortlisted for 12 Performance Marketing Awards (PMAs) in 2021. The UK-based awards celebrate excellence within performance marketing. ...

May 27, 2021
Associate Spotlight: London's Lizzy Mackay Shines Bright

London-based Sr. Publisher Development Manager, Lizzy Mackay is a real go-getter. Voted CJ's "Up & Comer of the Year" in 2020, her enthusiasm, ...

May 26, 2021
Say Hello to CJ's Furry Friends: Volume Two

Are you ready for more cuteness? We asked CJ'ers across our global offices to share their furry friends. This is part two of a multi-part series ...

May 21, 2021
CJ'ers Celebrate Mother's Day 2021

Mother's Day was yesterday, Sunday, May 9th! In this past year of distance, one thing that's been made even more apparent is that the special people ...

May 10, 2021
Spring Cleaning in CJ: The Home Edit Edition

Much like spring cleaning, you can declutter, organize, and optimize your CJ account to make it easier to run your program and set yourself up for ...

May 6, 2021
Beyond Mother's Day: Why A Moment Marketing Strategy Is Crucial

For shoppers and marketers looking to connect with moms in a special way this year, it’s more than a singular day – it’s about winning the day-to-day ...

May 6, 2021
Influencers and Affiliates Should Be Hand in Hand

This article highlights the reason influencers and “traditional” affiliates should co-exist in your affiliate program, why the affiliate channel is ...

May 6, 2021
Your 3 Step Formula to Achieve & Measure High ROI Influencer Partnerships

There’s a simple equation for achieving more with your influencer partnerships and making them the high-ROI campaigns of your dreams. In this ...

How coupon code curators like Honey and Slickdeals make millions

Promo code sites have become big business, with digital coupons surpassing paper for the first time in 2020. Far from a scam, online deal sites like ...

Apr 15, 2021
Say Hello to CJ's Furry Friends: Volume One

Have you ever stopped to think about how wild it is that we have creatures living inside our homes that enjoy our presence and attention? Pets are a ...

Apr 12, 2021
Five Areas to Innovate Your Affiliate Program

A lot goes into managing an affiliate program and the opportunities for growth can feel endless. To zoom in on the best ways to move the needle, we ...

How to Navigate (and Thrive!) in a Privacy-First World

New technologies and policies that set higher standards for user privacy and data protection have driven sweeping changes in the online advertising ...

Finance 2021 Outlook: Fortune Favors the Bold

As the financial services vertical further expands—including credit cards, bank accounts, online banking, insurance, tax fintech and much more—CJ ...

Affiliate Summit Report: Ecommerce in a 'Cookieless' World

Marissa Moorehead, director of product marketing at CJ Affiliate, says the trend currently is to ask clients to move away from storing cookies in ...

Mar 16, 2021
Google's Plan to Stop Cross-Site Tracking

In a bold privacy-first move, Google recently announced plans to cease cross-site tracking. On March 3rd, citing privacy concerns and an interest in ...

As consumers migrate to e-commerce, marketers are increasing email marketing efforts

Email marketing can be tricky — an overcrowded space with overflowing spam folders and incoming emails that never seem to end. However, some brands ...

Mar 5, 2021
2021 Date Shifts Offer Up a New Take on Tax Season

The traditional peaks of tax season have gone out the window in 2021. While the IRS usually announces the e-file date at the end of January—or at ...

Own Your Affiliate Strategy: Tips to Monetize Your Influence

In this webinar, CJ’s influencer experts reveal how top content creators harness the power of affiliate marketing to strengthen brand relationships ...

Celebrating Black History

The beginnings of Black History Month emerged in 1926 and received an official US designation 50 years later in 1976. Since then, we celebrate Black ...

Feb 26, 2021
Conversations for Change: Addressing the Need for Diversity, Equity, & Inclusion in Affiliate

How can affiliate marketing make better progress on diversity, equity, and inclusion? This engaging discussion from the CJU20 Digital Series brought ...

Reach Savvy Southeast Asian Shoppers with ProductNation

Online reviews and buying guides have become more and more essential to shoppers looking to make informed decisions in an endless sea of products and ...

How brands drove performance in 2020: Lessons for the future

Before the pandemic, performance marketing was known for being cost-effective and risk-free, thanks to its pay-for-performance model. The past 12 ...

Feb 17, 2021
Button and CJ Affiliate Partner to Transform Affiliate Into an App Acquisition Channel

Through Button’s Reach product, which increases revenue per tap by 35%, the pair hope to optimize mobile traffic for CJ Affiliate’s partners.

Feb 11, 2021
CJ & Button Partner to Transform Affiliate into an App Acquisition Channel 

Global companies such as Albertsons and Overstock leverage reach of new CJ and Button partnership. We're thrilled to announce a new strategic ...

Holiday 2020: Experts Weigh in on a Prolonged Pandemic Peak Season

Junction Live host and Global VP of Marketing at CJ Affiliate, Nicole Ron is joined by Jessica Spira from Ziff Media Group, Amar Shah from Affirm, ...

New Advertisers Launched in Q4 of 2020

What do you get for the performance marketing platform that has everything? How about 185 new global advertisers! Q4 was shockingly good to us in ...

CJ & CreatorIQ Partner to Elevate Award-Winning Content & Influencer Marketing Solutions

CJ continues to push the boundaries of tech and expertise to connect brands worldwide with the full spectrum of content and influencer personas as we ...

7 Steps to Create a Plan for a Successful 2021

We made it! It’s finally 2021, and with a new year, comes new opportunities to grow and develop your affiliate program. Cultivate a winning approach ...

Even Tech Companies Rely on Affiliate Marketing

When it comes to buying electronics or household appliances, if you’re anything like me, you do as much research as possible. You open a million tabs ...

Jan 29, 2021
A Look Back at 2020’s Peak Shopping Performance

With online shopping playing a larger role in consumers' lives than ever before, expectations heading into this year’s peak shopping period were ...

How to Put Your Best Foot Forward & Gain New Finance Partners

Due to intense regulations in the financial industry, financial advertisers are known to be very selective when it comes to adding publishers to ...

Advertiser Growth Checklist: Build, Optimize, & Maintain Your Program

It’s hard to reach new heights if you don’t hold yourself accountable to an action plan. Luckily, we’ve done the work for you this time with our ...

Tap into New Revenue Through Global Shopping Events in 2021

The new year brings new opportunities to expand your growth internationally and reach new customers. Whether you’re a publisher looking for ways to ...

CJ's Pay Per Call Enhances In-House Call Program & Delivers Record Success

An international hotel chain migrated their in-house call program to CJ's Pay Per Call solution and achieved greater quality control, streamlined ...

Affiliate Networks & Tracking Platforms, The Best of 2020. Part 10: CJ Affiliate

Read on to learn more about how this global leader started, who they are, what they do, and how they can help you and your business thrive in the ...

Jan 11, 2021
CJ Affiliate’s 2020 Year in Review

It’s hard to believe we’re nearly on the other side of 2020—a year that challenged us all beyond what we thought conceivable. In March, alongside the ...

Make the Most of Your One Bio Link with Linktree

Many of the largest social networks like Instagram, Twitter, TikTok, and Snap allow influencers only one link in their profile bios. For influencers ...

How CJ'ers Celebrate the Holiday Season

There's a reason that so many holidays fall at the end of the year—it's a time to unwind, celebrate, and reflect on the joy and challenges the year ...

Dec 18, 2020
Be a First Mover in the Bitcoin Back Rewards Space with Lolli

Created in 2009, bitcoin is a cryptocurrency that requires no middleman or banks, can be used anonymously, and isn’t tied to any country—it’s ...

Network Pulse: 2020 Holiday Shopping

This year shoppers began their online gift buying far earlier and with more enthusiasm than ever before. CJ Affiliate takes a look at 2020’s holiday ...

Travel Sector Outlook: Road to Recovery in 2021

The COVID-19 pandemic brought the world to a screeching halt and the travel, tourism, and hospitality sector has been among the worst affected. Due ...

Maximizing Affiliate Within Your Organization

Want to know how to best position the affiliate channel and garner a greater share of your organization’s marketing spend and investment? This ...

Dec 7, 2020
How CJ’s Technical Architecture Strategy Ensures the Lights Stay On

On one of the most critical shopping days of the year, CJ’s disaster recovery plan kicked in due to Amazon Web Services (AWS) and Google Cloud ...

2020 IPMA Wins Highlight a Campaign That’s All About Connection

CJ Affiliate won two awards at the 2020 International Performance Marketing Awards (IPMAs). The IPMAs, hosted by industry thought leader, ...

Dec 2, 2020
New Partners Are Only a Step Away with CJ’s Recruit Partners Tool

Partnership development is a labor of love—we believe smart, intuitive, and flexible product design goes the distance in making your job easier. ...

RS Components Wins Competitive Market Share with Incentive Publishers

Through a strategy fronted by the tactical use of cashback rates and adjustments to their referral window, RS Components managed to break their ...

COVID-19 Content Creator Series: Glass Half Full with The Everygirl & Everymom

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Alexandra Pagar-Wolf, Director of Brand Partnerships for women's ...

COVID-19: A Look at Affiliate Performance in Turbulent Times

Since the start of the pandemic, CJ has published the COVID-19 Network & Consumer Trends Report, an interactive view into consumer shopping ...

Five Trends That Are Shaping Affiliate Marketing Opportunities in India

CJ's Director of Global Publisher Development Nele Sharp shares the top five things to understand about the India market and supporting strategies to ...

Nov 9, 2020
COVID-19 Content Creator Series: Embracing the Chaos with BroBible

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Brandon Wenerd, partner and publisher at men's lifestyle site, ...

A Look at Google’s “Messy Middle” Study

Most recently, Google introduced a new model that focuses on the psychology of consumer shopping decisions that occur in the middle of a customer ...

Nov 3, 2020
Turn Online Chat into Sales with Envolve Tech

With the road to conversion getting more competitive than ever before, it only makes sense for brands to do everything they can to enhance the online ...

COVID-19 Content Creator Series: The Value of Awareness with Mocha Man Style

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Frederick Goodall, creator and editor-in-chief of lifestyle site, ...

Travel Blogging in the Age of COVID

We started 2020 on a high note. But then the unexpected happened—a global pandemic brought entire industries to a screeching halt. The travel ...

PerformanceIN 50: CJ’s Kate Knight and Aayush Bagadiya Recognized

The annual PerformanceIN 50 list has been released for 2020, recognizing CJ Affiliate’s Kate Knight and Aayush Bagadiya. PerformanceIN’s list ...

Oct 22, 2020
Mobile accounts for 35% of all peak shopping orders, cutting desktop’s dominance

During the peak shopping period in 2019, 35% of retail orders were tied to mobile phones, according to CJ Affiliate’s 2020 Holiday Intelligence ...

Oct 21, 2020
COVID-19 Content Creator Series: Going with the Flow With Travel Blogger Sher She Goes

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Sher, the NYC-based travel and lifestyle blogger behind Sher She ...

How COVID-19 Will Reshape Holiday 2020

There are many new factors for publishers to consider heading into the peak shopping season and this session recording from the CJU20 Digital Series ...

A Study of Affiliate Customer Journeys

Exploring the data behind single and multi-publisher customer journeys in affiliate. Executive Summary In CJ Affiliate’s whitepaper on Affiliate ...

Norton’s APAC Expansion with CJ Results in Major Growth

Norton, global leader in cyber safety and security, worked with CJ to expand into the APAC region and experienced growth in sales, new customers, and ...

LGW Podcast 41: Karol Kelner and Alexander Higson from CJ Affiliate

In this episode, we're joined by Karol Kelner and Alexander Higson from CJ Affiliate to discuss all things lead generation in the UK. Listen in to ...

Sep 22, 2020
CJ's Data Science Solution Suite Proves Honey's Ability to Drive Incremental Value

Honey, a subsidiary of PayPal, offers a popular consumer browser extension that automatically finds and applies coupon codes at checkout with a ...

2020 Holiday Intelligence Report

To overcome the economic impact of the coronavirus, affiliate programs this year have had to pivot to meet demand. The million-dollar question for ...

Aug 31, 2020
Major Service Provider Increases Return & Efficiency with CJ's Affiliate Customer Journey Solution

A global home and business services brand leveraged CJ’s Affiliate Customer Journey solution to diversify media partners which resulted in increased ...

Inside Adtech Report

Outside of the current COVID-19 crisis, one of the big stories to hit the headlines over the last few months has been the Amazon Associates’ move to ...

Aug 13, 2020
Consumer Electronics Brand Sees Big Growth from Recruitment & Activation

A new-to-affiliate consumer electronics advertiser leverages CJ to recruit and activate publishers to grow revenue internationally, demonstrating the ...

“Companies will recognise affiliate as a cost-effective and sustainable channel that delivers better ROI consistently”

As part of this exclusive Q&A series, CJ Affiliate Regional Vice President Jules Bazley shares his thoughts on the industry's response to ...

Aug 10, 2020
Announcing the CJU20 Digital Series

We're taking the best of CJU out of the venue and into your home! The CJU20 Digital Series is a virtual event featuring three half-days of thought ...

Aug 4, 2020
Abt Uses CJ to Compete Nationally with Big Box Brands

Drawn to the data-driven, strategic expertise of CJ, Abt migrated a mature affiliate program to the CJ network and saw double-digit revenue growth. ...

Podcast: Creating a Powerful Affiliate Marketing Strategy w/ Corinne Travis

In this episode of the Blogist Podcast, host Julian Greene speaks with Corinne Travis, Director of Influencer Marketing and Brand Partnerships at CJ ...

Jun 30, 2020
Another Look at Affiliate Incrementality

A Study of Affiliate Incrementality is the largest affiliate incrementality study ever conducted with 21M retail consumers and 5.5M transactions. The ...

Jun 24, 2020
Olympia Sports Uses CJ to Super-Charge Ecommerce Growth

New to the ecommerce space, Olympia Sports leveraged the power of affiliate marketing and saw tremendous growth with CJ. Results at a Glance (YOY ...

Meet the Women Who are Transforming the Face of Affiliate Marketing

Nicole Ron, VP of Product Marketing, Marketing, and Business Systems at CJ Affiliate, was featured as one of FeedFront's women who are transforming ...

Jun 8, 2020
UK Advertising Agencies Pledge Solidarity in Open Letter

Similarly, within performance marketing, diversity has often been questioned. This week both Awin and CJ Affiliate have spoken up and pledged to do ...

Jun 4, 2020
Podcast: CJ Affiliate on the Influential Power of Affiliate Marketing

On this episode of the Perlu podcast, Gabrielle Pajer and Corinne Travis of CJ Affiliate describe how they combine their experience in influencer ...

Apr 28, 2020
COVID-19: Where Does Affiliate Marketing Fall in the New World Order?

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Kelly Merkel, CJ's VP of Publisher Development, and Paul Tibbitt, ...

Brands Shouldn’t Press Pause on Advertising Efforts During Pandemic, Study Finds

Epsilon-Conversant and CJ Affiliate found that the majority (62%) of consumers don’t think brands should stop advertising during the Coronavirus ...

Apr 14, 2020
Shoptagr Leverages CJ’s Publisher Onboarding Team for Rapid Growth

Cross-platform app publisher, Shoptagr, successfully launched in the CJ network with help from CJ’s Publisher Onboarding team. Shoptagr gained ...

Majority (62%) of consumers don’t think brands should stop advertising during coronavirus

Half (48%) of global consumers have received a marketing message in the past two weeks that they felt was poorly timed or inappropriate, new research ...

Apr 9, 2020
Amazon Removes Third-Party Vendors From Its Affiliate Program

Starting at the beginning of this month, affiliate networks such as Skimlinks and Sovrn (which acquired VigLink) can no longer send traffic to Amazon ...

Apr 6, 2020
Affiliate Marketing: The Adaptable and Accountable Channel

CJ Affiliate president Mayuresh Kshetramade takes a look at the unique capabilities that exist only in affiliate, which make this channel adaptable, ...

Apr 6, 2020
How the Performance Marketing Industry is Responding to Coronavirus

A run-down of some of the leading companies and experts in performance marketing on raising awareness of the global pandemic and supporting partners ...

Apr 1, 2020
Making the Case for Affiliate

Industry experts weigh in on how best to make the case for affiliate. What’s the best way to talk about the affiliate channel and your role as an ...

Mar 10, 2020
Retailer Grows Revenue as Direct Result of CJ's Network Quality

A well-known, global retailer grew their affiliate program by removing non-compliant publishers and investing savings in quality partners. Results at ...

Advertise on leap day: This is how your company benefits from February 29th (German)

As of February 29 this year, advertisers will have many opportunities to boost sales with additional promotions. You can read what they are here.

Feb 27, 2020
Why Big Media is Thriving with Performance Marketing

There's a lot of buzz around big media sites entering the affiliate channel, a.k.a content commerce publishers. They offer massive audiences, ...

Lacoste Grows Key Content Relationships after Migration to CJ

Lacoste selected CJ to devise and execute a multi-pronged content strategy focused on building the high-end retail brand in order to drive adoption ...

2019 Holiday Performance Benchmarks

With five fewer days between Black Friday and Christmas, this past holiday season’s prime shopping period was unusually short and this impacted the ...

Consumer Electronics Giant Scales Revenue with CJ

A consumer electronics giant scaled revenue while maximizing margins by leveraging data-driven strategies with CJ. Results at a Glance 85% increase ...

Affiliate Marketing is Incremental — and We Proved It

CJ Affiliate President Mayur Kshetramade runs through CJ's recent study of affiliate incrementality which analyzed 21M retail consumers and 5.5M ...

Jan 28, 2020
Holiday 2019: Experts Weigh in on What Worked, What Didn't

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron is joined by Lissette Alvarez from Piggy, Dan Cohen from Savings United, and Jeff ...

Why 2020 will be the year of global e-commerce

In her guest contribution at HORIZONT Online, Petra Semle, Head of Client Services at CJ Affiliate by Conversant, Germany, explains five developments ...

Jan 16, 2020
Affiliate Programmes Going Global as E-Commerce Booms in Emerging Markets

This year will see brands expanding globally as e-commerce booms in emerging markets, according to new research from CJ Affiliate.

Jan 15, 2020
Connections that Count — Introducing PI LIVE Advanced

The PerformanceIN team is proud to introduce PI LIVE Advanced — a one-day event in New York on May 19 — aimed exclusively at e-commerce-led retailers ...

Jan 14, 2020
Yes, It’s Possible: Accurately Measuring Incrementality in Affiliate

Not long ago, measuring the incrementality of digital sales was more theoretical than practical. Requiring complicated A/B testing, or the risky step ...

Affiliate Marketing Trends to Watch and Predictions for 2020

AM Navigator reached out to some of the brightest affiliate marketing minds to bring you a compilation of expert predictions on affiliate marketing ...

Dec 31, 2019
Publicis Media Leaders Forecast 2020 Trends

Top leaders at Publicis Media are highlighting trends that they think will impact advertising and the broader media industry over the coming 12 ...

Dec 19, 2019
#Influencer50: The Top Industry Players From 2019

CJ Affiliate's Corinne Travis made the list of the 2019 top 50 industry players in influencer marketing as named by Talking Influence.

Dec 16, 2019
Publishers look for commerce content attribution to move beyond last click

With both publishers and advertisers looking to grow affiliate commerce, a growing number of publishers and advertisers have started using affiliate ...

Dec 16, 2019
Affiliate Shoppers Drive 88% More Revenue

For brands to intelligently invest, it is important for them to truly understand the value each channel delivers. To find the answer, the CJ ...

Dec 12, 2019
PerformanceIN 50: The Top 50 Industry Players from 2019

CJ Affiliate's Siobhan Williamson and Victoria Prince are among the 2019 top 50 industry players in performance marketing as named by PerformanceIN.

Dec 12, 2019
Five Ways You Can Integrate Your Influencer Strategy into the Wider Marketing Plan

Corinne Travis highlights five different ways influencers play into a wider marketing plan, as well as insight into applying these strategies and how ...

Dec 12, 2019
An Introduction to Global Affiliate Expansion

Jules Bazley, Regional Vice President, Europe at CJ Affiliate delves deeper into global affiliate expansion, exploring cross-border shopping, tips ...

Dec 3, 2019
Mobile-only marketing: the millennial goldmine?

Mobile-only publishers could represent a goldmine for brands targeting younger, more digitally native audiences. Jules Bazley, Regional Vice ...

Nov 29, 2019
Browser Tools are Retail Winners - Sales Increase 349% Year-On-Year

According to research from CJ Affiliate, smart shopping and browser tools will be the retail winners this Christmas, with consumers drawn to the ...

Nov 25, 2019
The Consumer Megatrends Shaping Holiday 2019

Disruption in ecommerce is here to stay, so looking deep into what drives consumer buying now, and in the future, will help marketers develop ...

Measuring Affiliate Customer Value. The What. The Why. The ROI.

Watch the video of our highly attended session, filmed at PI Live 2019 in London, for insight into understanding and measuring affiliate customer ...

Nov 7, 2019
Leverage these 3 megatrends to ensure a slam-dunk holiday season

Consumers increasingly value living in a socially responsible way, put greater value on experiences than goods, and use digital tools to enhance ...

Oct 31, 2019
‘Google’s gonna Google’: Publishers say a Google search change is denting their coupon revenues

Coupons were once a potential bright spot for publishers looking for commerce revenue, quickly growing into a seven-figure source of revenue for some ...

Oct 31, 2019
A Study of Affiliate Incrementality

With more than 21 million retail consumers and 5.5 million transactions analyzed, this is the largest affiliate incrementality study ever conducted. ...

Oct 21, 2019
Autodesk Leverages CJ Affiliate for Successful APAC Expansion

CJ helps drive successful expansion into the Asia Pacific region for world leader in design software. Results at a Glance: The Autodesk Asia Pacific ...

Affiliate Mar'kidding'

"What is affiliate marketing?" Fellow affiliate marketers are *all too familiar* with the eternal struggle of trying to explain what we do for work. ...

Sep 30, 2019
4 Ways to Win the Cross-Border Consumer

The rise in cross-border shopping creates a wealth of opportunities for retailers who want to grow their global market share of both new and existing ...

Sep 19, 2019
Five Reasons Influencers Turn Down Campaign Work

This article highlights five reasons influencers turn down campaign work — with input directly from influencers about common mistakes and blockers ...

Sep 4, 2019
Taking Affiliate Worldwide: Top Tips for Global Program Success

This guide will deliver the framework of how to successfully go global with step-by-step advice that includes new opportunities and showcases highly ...

Aug 20, 2019
2019 Holiday Intelligence Report

The 2018 holiday season was a strong one across CJ Affiliate’s network, with double-digit growth in retail revenue and orders. Buoyed by strong ...

Aug 5, 2019
MarTech Interview with Waleed Al-Atraqchi, President at CJ Affiliate

“Affiliate is constantly evolving, and if you look at its impact on customer value and incrementality, the channel is underrepresented in terms of ...

Jun 13, 2019
Crackdown on Cookie Tracking and What it Really Means for the Affiliate Industry

With all the recent tracking updates and Google’s latest privacy settings announcement, we take a deep dive into cookie tracking and what this truly ...

May 23, 2019
WTF is Apple's ITP 2.2 Update?

Apple continues to close up loopholes in Safari’s anti-tracking feature, Intelligent Tracking Prevention.

May 3, 2019
The New Affiliate Model for Online Retailers

Many retailers are actively working to expand their affiliate networks. This requires retailers to sort through a host of considerations, including ...

Apr 29, 2019
Account Moves & Wins: March/April 2019

This month's edition of Account Moves & Wins sees a number of key account moves and wins for leading networks in the affiliate space, including ...

Apr 25, 2019
Top Tips to Building a Healthy and Long-Term Affiliate Programme

CJ Affiliate senior account manager Emily Mennie shares some top tips on how you can build a healthy and long-term affiliate program through ...

Apr 17, 2019
Why Retailers Should Focus on China for Global eCommerce Growth

Cross-border shopping is becoming a way of life for Chinese consumers who put high value on securing brand-name and luxury items directly from the ...

Apr 10, 2019
Health & Wellness Brand Drives Big Growth via Search in Affiliate

Health and wellness company, Life Extension, surpassed their goals of increased revenue, number of sales, and brand engagement after implementing a ...

Celebrating Women in Affiliate Marketing (Part 2)

On March 8, International Women’s Day, we posted the first part of this series of interviews with the women of affiliate marketing. Today we're ...

Mar 15, 2019
Celebrating Women in Affiliate Marketing (Part 1)

Today, on International Women’s Day, we're celebrating women in affiliate marketing. We're excited to bring you a super compilation of interviews. We ...

Mar 8, 2019
Looking Beyond Traditional Affiliates: Is Content King?

Dan Sweeney investigates why advertisers need to branch out beyond traditional affiliates and recruit content publishers, giving you access to larger ...

Feb 27, 2019
Fanatics & NMPi Leverage Dynamic Data via Paid Search to Grow Revenue through Affiliate

Fanatics, the leading e-commerce partner for the world’s top sports brands, leverages data through CJ and publisher NMPi to dynamically change PPC ...

Using KPIs that Matter to Achieve Influencer Marketing Success

Affiliate gives brands the transparency and robust tracking they need to measure and truly understand how their influencer efforts are working. The ...

Feb 18, 2019
The Right Way to Engage with New Affiliate Partners

The strongest affiliate models that have persisted within the affiliate marketing channel since its inception are coupon sites and loyalty/cashback ...

Feb 13, 2019
2018 Holiday Performance Benchmarks

The CJ Affiliate global network during Holiday 2018 experienced solid revenue and order growth driven by strong shopper interest in purchasing ...

Feb 13, 2019
The Truth About Coupon Affiliates

No matter where you currently fall on the “love-hate coupon affiliates” spectrum, we owe it to ourselves to explore the bigger questions about how we ...

Feb 5, 2019
The Voice of the Affiliate: How Will Voice Technology Reshape the Affiliate Ecosystem?

In 2019 we have more voice technology than ever before, and this is already reshaping the affiliate ecosystem. With a recent study demonstrating that ...

Jan 22, 2019
Attract Cross-Border Shoppers, Grow Your Domestic Sales By Amalia A. Thomas

Summary: By 2022, cross-border transactions will make up 20% of all global eCommerce. Start now to sell globally from your existing site.

Jan 22, 2019
Affiliate Industry Form Joint-Initiative and Challenge Advertiser Compliance

With ITP 2.0 and the imminent Firefox updates continuing to threaten tracking and measurement ad tech, affiliates, networks and retailers have come ...

Jan 14, 2019
8 Reasons Why Small Businesses Should Use Affiliate Marketing

Marketing is no longer what you say to your customers, it's what your customers say to one another about your small business. One simple way to get ...

Dec 4, 2018
5 Tips for Navigating Design Media Today

What is the future of design media? With the wave of recent changes at major publishing houses, the shift in print editorial coverage and the rise of ...

Dec 4, 2018
IHG Leverages CJ to Shift Consumer Perception and Increase Direct Bookings

With an increasing cost of sale due to consumer booking behavior shifting to a reliance on third-party vendors, InterContinental Hotels Group looked ...

Financial Services Brand Grows Lead Quality & Incremental Sales with CJ

A well-known financial services brand leveraged CJ Influence Campaigns to connect with targeted influencers to grow lead quality and generate ...

How to Ensure the Transparency of Sub-Affiliate Networks for Your Affiliate Programme

Sub-affiliate networks are a common feature in the affiliate marketing world. They offer services to publishers that can make it easier for them to ...

Oct 23, 2018
The Power of Affiliate Marketing

Affiliate marketing is the only marketing channel that engages consumers both online and offline at every point of the customer journey, worldwide. ...

Oct 10, 2018
2018 Holiday Intelligence Report

Online shopping is the growth engine for US retail, in general, and especially during the holiday season. CJ Affiliate’s newly released 2018 Holiday ...

Jul 18, 2018
Prime Day is not Just for Amazon: All Retailers See a Spike in Revenue

AmazonPrime Day – 48 hours of discount mayhem on Amazon that officially starts at midday on 16 July – is not just for Amazon, new research has ...

Jul 16, 2018
Amazon Prime Day Retail Effect Set to Be Felt Well Beyond its Own Website

Figures from across the CJ Affiliate network suggest that between 2016 and 2017, retailers saw their revenue grow by 64% year-on-year, over the two ...

Jul 13, 2018
Prime Day is not Just for Amazon: Other Retailers See 64% Spike in Revenue

Brand new figures from across CJ Affiliate’s global network reveal that from 2016 to 2017, across the two days of Prime Day retailers globally saw an ...

Jul 13, 2018
The Amazon Prime Day Effect – How Brands Can Capitalize on the Global Shopping Event

As the mega online shopping event grows in popularity every year, Amazon isn’t the only one reaping the rewards. Prime Day may help to pique consumer ...

Jul 12, 2018
Retailers See 64% Increase in Revenue Year-On-Year On Amazon Prime Day

With Amazon Prime Day fast approaching (July 16), CJ Affiliate findings show that global retailers experienced a huge spike in revenue growth ...

Jul 11, 2018