Jan 31, 2019
Written by Martina Y.
Tax services is one of the hottest advertiser categories in Q1 with its first sales peak hitting in late January/early February.
Think this category doesn’t apply to your audience? Think again. Almost everyone will need tax services in the next few months. Luckily, we've got the top tax brands in the CJ network.
Timing is everything when it comes to tax season. The first peak officially kicks off once the IRS starts accepting electronic tax returns on January 28, 2019 and runs through early February. The second peak is the month of April, especially on the day of the filing deadline—April 15, 2019.
If you are already partnered with tax Advertisers, make sure that your audience knows they can buy their services:
If you are not yet joined to the programs of tax services Advertisers, you can find them on the Advertisers page of the account manager:
Start now. It can take awhile to apply to programs and place offers on your site and you don't want to miss out on sales that occur early in tax season.
If you’re a blogger and you’re a part of CJ’s Content Certified Program, check your pending offers to see if there are tax programs you can easily join.
If your application gets declined, reach out to the Advertiser with an email and tell them why you think your site is a great fit for their program. At this time of year, tax service Advertisers get hundreds of applications—a personal email will help you stand out.
Learn more in our Support Center article on the topic. Just click on the question mark icon at the top right of your screen to open the Support Center and search for Contacting Your Advertisers.
Contributing author: Delaney Nelson