Get Ahead of Tax Season: A Top Category in Q1 & Q2
Jan 31, 2019
Tax services is one of the hottest advertiser categories in Q1 with the start of the 2021 tax filing season hitting in mid-February.
Think this category doesn’t apply to your audience? Think again. Almost everyone will need tax services in the next few months. Luckily, we've got the top tax brands in the CJ network.
Tax Season Sales Peaks and Timing Tips
Timing is everything when it comes to tax season. The first peak officially kicks off once the IRS starts accepting electronic tax returns on February 12, 2021 and is estimated to run through March. The second peak is traditionally in the month of April, especially on the day of the filing deadline—April 15, 2021 (now extended to May 17 for individuals). It's worth noting that the IRS e-file start date was delayed this year, so the peaks of tax season are still a bit up in the air.
Once you place tax offers on your site, leave them up until after May 17.
Promote your tax offers and content more heavily around peak dates via social media, newsletters, homepage placements, site sidebars etc.
Weekends are popular for DIY tax services as people are seizing the opportunity to dig in and spend some quality time with their finances.
Sharing Tax Offers
If you are already partnered with tax advertisers, make sure that your audience knows they can buy their services:
Place tax offers on your homepage.
Create a dedicated Tax Center on your site.
Check for new products that tax brands have launched or are offering. This is a great way to feature fresh ideas and offers about tax time for your audience.
Writing Content About Taxes
Tax time can be confusing for a lot of people. Create content based on common or timely questions that people might be searching come tax time to bump up SEO.
Cater content to your audience—there are different types of tax products to help many different audience segments. Ex: free tax filing services for those with simple taxes, small business tax solutions, military offers.
Compare different tax advertisers. Lots of people will be trying to compare brands and services for the option that suits them the best. Since CJ has many of the top tax partners, sharing information about many different brands is easy!
Have existing content about taxes? Freshen up old content and link your articles together to keep your audience engaged.
Tips on Connecting with Advertisers
If you haven't already joined the programs of tax services advertisers, you can find them on the Advertisers page of the CJ account manager:
Use the Search tool on the left side of the page to search by keywords "tax services" or the name of the advertiser.
The Category filter allows you to see all tax partners by selecting the Financial Services category, and then the Tax Services sub-category.
Click on the green Join Program button to the right of the advertiser’s name to submit your application.
Other Helpful Tips
Start as soon as possible. It can take awhile to apply to programs and place offers on your site and you don't want to miss out on sales that occur early in tax season.
If you’re an influencer or content publisher and you’re a part of CJ’s Content Certified Program, check your pending offers to see if there are tax programs you can easily join.
If your application gets declined, reach out to the advertiser with an email and tell them why you think your site is a great fit for their program. At this time of year, tax service advertisers get hundreds of applications—a personal email will help you stand out.
Learn more in our Support Center article on the topic. Just click on the question mark icon at the top right of your screen to open the Support Center and search for Contacting Your Advertisers.