CJ CEO Santi Pierini sat down for a 25-minute interview with Hello Partner, offering his take on various facets of the industry.
Hello Partner's breakdown of the essential sessions and mixers at CJ's celebrated Santa Barbara event.
Hello Partner spoke with industry experts, including CJ's own Kelly Merkel, about what a post-Google affiliate landscape might look like and how to ...
In this article, the founder and CEO of All Inclusive Marketing shares insights on how affiliate marketing, including CJ, can benefit businesses ...
Highlights from the 2024 USPA ceremony in Miami, FL, where CJ took home four gold awards and three silver.
With an increased presence at this year's Shoptalk, Publicis Commerce released an event report showcasing insights from 13 thought leaders across the ...
All of February’s industry movers and shakers including CJ's new CEO, Santi Pierini.
The APMA interviewed Linda O’Connell, Sr. Vice President – UK & Ireland about CJ's recently released 2024 Performance Marketing Toolkit.
The APMA interviewed Angela Ballard, Director of Product Management at CJ, for their series Cracking Tracking: Network Q&A.
Publicis’s affiliate marketing shop, CJ, named Santi Pierini its new CEO. He has served on the board of influencer marketing company Influential.
Publicis Media's CJ named Santi Pierini as its new CEO. Pierini brings expertise spanning engineering, product and brand marketing, and more.
CJ has announced the appointment of Santi Pierini as its new Chief Executive Officer. The Publicis Groupe’s partnership-based performance marketing ...
CJ, a performance-marketing platform, has a new CEO: Santi Pierini.
Pierini brings a wealth of leadership and affiliate experience to the executive position.
Today, Publicis Groupe’s partnership-based performance marketing platform, CJ, welcomed new Chief Executive Officer Santi Pierini.
A new study from CJ and Namogoo provides compelling data on the business value that browser extensions deliver for both merchants and consumers.
Hello Partner is proud to announce this year’s Global Top 30 Performance Media Pioneers including CJ's Rachel Lines.
This podcast episode features Laura Holzwasser of Great Pet Care, her journey in the affiliate industry, and how she got her start at CJ.
Mayuresh Kshetramade, CEO of CJ, and Siddharth Puri, CEO of Tyroo Technologies speak to IMPACT Magazine about their latest partnership, business, and ...
Audrey Durand of Accenture re-opens CJ's conversation around the GA4 DDA model and its derived performance misrepresentation of non-Google channels.
PI LIVE Europe's headline sponsor, CJ, talks about the changing affiliate marketing industry, their plans for PI LIVE Europe, and the introduction of ...
In a move that promises to redefine performance marketing in the APAC region, Tyroo Technologies and CJ have announced a global expansion partnership.
The companies have announced a multi-year partnership to offer international tech capabilities with localized solutions in the APAC region.
The partnership will offer advertisers a number of insights including shopper event tracking, ecommerce platform integrations, program management ...
CJ Sr. Publisher Development Manager, Lizzy Mackay, was included in Hello Partner's 30 Under 30 Future Leaders in Partnership Marketing in 2023.
This episode of the Always Be Testing Podcast features an interview with CJ's Tomas Saulsbury-Hunter. Tom shares how to set up effective tests, ...
In a thought-provoking panel at CJU23, experts shed light on the value of the affiliate channel and how businesses can harness its full potential.
Industry experts explored the growing interest in connecting influencer outcomes to spend during a thought-provoking panel at CJU23.
The prominent ad tech platforms unite to deliver global technological expertise coupled with tailored solutions for advertisers and supply partners.
CJ announces a partnership with Singapore-based ad tech company, Tyroo Technologies, granting Tyroo exclusive rights to act as CJ’s representative in ...
CJ's President, Paul Tibbitt, discusses various aspects of affiliate marketing and what CMOs might misunderstand about it on the Gen3 Actionable ...
This podcast episode features George Yuhba of Paylode, his trajectory in the affiliate industry, and his 19-year journey at CJ.
As official media partners of CJU23, Hello Partner will be carrying out full coverage of the event from September 11 - 14 in Santa Barbara, CA.
This weekly update features a mention of CJ's findings that “no adverse effects are anticipated on CJ or client tracking with the initial release of ...
This episode features CJ client, Tu Clothing. Laura Bennetts discusses topics like tracking attribution and CJ's Affiliate Customer Journey reporting.
Sandrine Thompson, Strategic Insights Director, CJ, was recently appointed to the Performance Marketing Association's Board of Directors.
CJ's Victoria Pace is a PMW '30 Under 30' winner! In this interview feature, she says “filling her own cup first” is how she rose to success.
With the right strategy, data, and approach influencers can drive significant sales. CJ Influencer Marketing Manager Kristina Tabacco shares the ...
Hello Partner announced this year’s Top 30 Trailblazing Women in Influencer Marketing—including CJ's Director of Influencer Development, Gabrielle ...
Hello Partner announces this year’s Top 30 US Partnership Marketing Changemakers, including CJ CEO, Mayuresh Kshetramade.
CJ's acquisition of influencer marketing platform, Perlu, was mentioned in Digiday's list of "Takeoffs & Landings" in their Media Buying Briefing ...
Publicis Groupe-owned performance marketing agency CJ has acquired Perlu, a Syracuse, New York-based influencer networking and technology platform.
Executives from leading platforms in the affiliate space, including CJ, promise to focus on deterring brands that don't pay their affiliates.
Acquiring a deeper bench on the service side and access to a network of influencers indicates that CJ is tapping into a broader marketing budget than ...
CJ's acquisition of influencer marketing platform, Perlu, was mentioned in the January 25th AdExchanger.com news round-up.
Perlu will become part of CJ and be integrated into its 'CJ Influence' offering, which includes global content creators and full-service CJ account ...
CJ acquires the influencer marketing network Perlu, in an effort to optimize the potential of combining affiliate and influencer marketing.
Also, why influencers will be more important to the affiliate channel this year, the most vital trends to capitalize on, and CJ's plans for the year ...
Today, Publicis Groupe announced its acquisition of VIVnetworks, the leading affiliate marketing agency in Central and Eastern Europe, which will ...
In this eMarketer podcast episode, CJ's SVP of Client Development Sommer Urias chats with Analyst Paul Verna about why affiliate is the power player ...
Honey leveraged CJ’s Data Science Solution Suite to demonstrate how it drives incremental revenue for advertisers from high-value customers. CJ’s ...
You may be aware of the benefits affiliate marketing reaped from the 2007-2009 recession, but things have changed now. CJ's Kate Knight weighs in on ...
CJ Business Development Manager, Raman Gill, has been nominated for a Rising Star award at the 2022 Performance Marketing Awards (PMA). The coveted ...
CJ's Jessica Wong joins the Affiliate Marketing Podcast with Lee-Ann Johnstone to discuss why publishers should look at performance models.
Networks are at the forefront of accessibility to data and insight within performance marketing. After all, we’re the technology that connects all ...
With the continued rise of card-linked offers (CLO) and the development of apps providing more ways for consumers to manage their finances, what will ...
The affiliate industry today is growing rapidly, but it's not simply from the overall increase in consumers shifting their buying habits to ...
PerformanceIN recently managed to grab CEO of CJ, Mayuresh Kshetramade, for a chat. Mayuresh shed light on what he thinks will be the key trends ...
The Performance Marketing Association (PMA) selected seven new additions to their Board of Directors including CJ's Nicole Ron.
This list provides recognition for exceptional individuals in the performance marketing industry. CJ's SVP of Publisher Development, Kelly Merkel is ...
A PI Live chat with CJ's Ben Fisher, Sr. Client Development Director, following his session: ‘Magnifying Return Every Step of the Way: Unlocking the ...
At this stage in the pandemic, most brands are continuing to prioritize their marketing activities, however, the focus on marketing spend efficiency ...
Affiliate and partner marketing offers brands a vital opportunity to continue tracking diverse and valuable online publisher sales at a time when the ...
A collaboration between some of the largest affiliate businesses, this guide explains how affiliate marketing tracking works, why it is distinct from ...
The global CEO of CJ, Mayur Kshetramade, offers valuable—and inspiring!—insights with Affiliate Summit about the current and future state of the ...
In this episode of Affiliate Marketing Podcast, Lee-Ann is joined by Linda O’Connell, Senior Vice President of the UK and Ireland for CJ, to talk ...
CJ joins the Performance Marketing Association (PMA) as an Industry Champion Member and contributes to their Board of Directors and various councils.
For teams that have fallen behind during a season when holiday shopping is already underway, the following three strategies will give marketers a ...
Influencer Business Podcast sits down with CJ's Lindsay Alesso to discuss the intricacies and tactics of affiliate and influencer marketing.
In this report we took a closer look at publishers. How do they affect the buyer’s journey? How do single-publisher and multi-publisher journeys ...
Corinne Travis, CJ's Director of Influencer & Brand Partnerships joins Trove's Influencer Business Podcast to dive into affiliate marketing, its ...
It’s no secret that consumer shopping behavior (and expectations) have shifted in a massive way. Over the last 12 months, mobile engagement in ...
During the BlogHer Creators Summit, CJ Affiliate’s Director of Influencer and Brand Partnerships, Corinne Travis, and creator Sher of Sher She Goes ...
The 2021 Performance Marketing Awards celebrated the efforts and achievements of what has proven itself to be a highly adaptable and innovative ...
For shoppers and marketers looking to connect with moms in a special way this year, it’s more than a singular day – it’s about winning the day-to-day ...
This article highlights the reason influencers and “traditional” affiliates should co-exist in your affiliate program, why the affiliate channel is ...
Promo code sites have become big business, with digital coupons surpassing paper for the first time in 2020. Far from a scam, online deal sites like ...
Marissa Moorehead, director of product marketing at CJ Affiliate, says the trend currently is to ask clients to move away from storing cookies in ...
Email marketing can be tricky — an overcrowded space with overflowing spam folders and incoming emails that never seem to end. However, some brands ...
Before the pandemic, performance marketing was known for being cost-effective and risk-free, thanks to its pay-for-performance model. The past 12 ...
Through Button’s Reach product, which increases revenue per tap by 35%, the pair hope to optimize mobile traffic for CJ Affiliate’s partners.
When it comes to buying electronics or household appliances, if you’re anything like me, you do as much research as possible. You open a million tabs ...
Read on to learn more about how this global leader started, who they are, what they do, and how they can help you and your business thrive in the ...
CJ's Director of Global Publisher Development Nele Sharp shares the top five things to understand about the India market and supporting strategies to ...
Most recently, Google introduced a new model that focuses on the psychology of consumer shopping decisions that occur in the middle of a customer ...
During the peak shopping period in 2019, 35% of retail orders were tied to mobile phones, according to CJ Affiliate’s 2020 Holiday Intelligence ...
In this episode, we're joined by Karol Kelner and Alexander Higson from CJ Affiliate to discuss all things lead generation in the UK. Listen in to ...
Outside of the current COVID-19 crisis, one of the big stories to hit the headlines over the last few months has been the Amazon Associates’ move to ...
As part of this exclusive Q&A series, CJ Affiliate Regional Vice President Jules Bazley shares his thoughts on the industry's response to ...
In this episode of the Blogist Podcast, host Julian Greene speaks with Corinne Travis, Director of Influencer Marketing and Brand Partnerships at CJ ...
Nicole Ron, VP of Product Marketing, Marketing, and Business Systems at CJ Affiliate, was featured as one of FeedFront's women who are transforming ...
Similarly, within performance marketing, diversity has often been questioned. This week both Awin and CJ Affiliate have spoken up and pledged to do ...
On this episode of the Perlu podcast, Gabrielle Pajer and Corinne Travis of CJ Affiliate describe how they combine their experience in influencer ...
Epsilon-Conversant and CJ Affiliate found that the majority (62%) of consumers don’t think brands should stop advertising during the Coronavirus ...
Half (48%) of global consumers have received a marketing message in the past two weeks that they felt was poorly timed or inappropriate, new research ...
Starting at the beginning of this month, affiliate networks such as Skimlinks and Sovrn (which acquired VigLink) can no longer send traffic to Amazon ...
CJ Affiliate president Mayuresh Kshetramade takes a look at the unique capabilities that exist only in affiliate, which make this channel adaptable, ...
A run-down of some of the leading companies and experts in performance marketing on raising awareness of the global pandemic and supporting partners ...
As of February 29 this year, advertisers will have many opportunities to boost sales with additional promotions. You can read what they are here.
CJ Affiliate President Mayur Kshetramade runs through CJ's recent study of affiliate incrementality which analyzed 21M retail consumers and 5.5M ...
In her guest contribution at HORIZONT Online, Petra Semle, Head of Client Services at CJ Affiliate by Conversant, Germany, explains five developments ...
This year will see brands expanding globally as e-commerce booms in emerging markets, according to new research from CJ Affiliate.
The PerformanceIN team is proud to introduce PI LIVE Advanced — a one-day event in New York on May 19 — aimed exclusively at e-commerce-led retailers ...
AM Navigator reached out to some of the brightest affiliate marketing minds to bring you a compilation of expert predictions on affiliate marketing ...
Top leaders at Publicis Media are highlighting trends that they think will impact advertising and the broader media industry over the coming 12 ...
CJ Affiliate's Corinne Travis made the list of the 2019 top 50 industry players in influencer marketing as named by Talking Influence.
With both publishers and advertisers looking to grow affiliate commerce, a growing number of publishers and advertisers have started using affiliate ...
CJ Affiliate's Siobhan Williamson and Victoria Prince are among the 2019 top 50 industry players in performance marketing as named by PerformanceIN.
Corinne Travis highlights five different ways influencers play into a wider marketing plan, as well as insight into applying these strategies and how ...
Jules Bazley, Regional Vice President, Europe at CJ Affiliate delves deeper into global affiliate expansion, exploring cross-border shopping, tips ...
Mobile-only publishers could represent a goldmine for brands targeting younger, more digitally native audiences. Jules Bazley, Regional Vice ...
According to research from CJ Affiliate, smart shopping and browser tools will be the retail winners this Christmas, with consumers drawn to the ...
Consumers increasingly value living in a socially responsible way, put greater value on experiences than goods, and use digital tools to enhance ...
Coupons were once a potential bright spot for publishers looking for commerce revenue, quickly growing into a seven-figure source of revenue for some ...
The rise in cross-border shopping creates a wealth of opportunities for retailers who want to grow their global market share of both new and existing ...
This article highlights five reasons influencers turn down campaign work — with input directly from influencers about common mistakes and blockers ...
This guide will deliver the framework of how to successfully go global with step-by-step advice that includes new opportunities and showcases highly ...
“Affiliate is constantly evolving, and if you look at its impact on customer value and incrementality, the channel is underrepresented in terms of ...
With all the recent tracking updates and Google’s latest privacy settings announcement, we take a deep dive into cookie tracking and what this truly ...
Apple continues to close up loopholes in Safari’s anti-tracking feature, Intelligent Tracking Prevention.
Many retailers are actively working to expand their affiliate networks. This requires retailers to sort through a host of considerations, including ...
This month's edition of Account Moves & Wins sees a number of key account moves and wins for leading networks in the affiliate space, including ...
CJ Affiliate senior account manager Emily Mennie shares some top tips on how you can build a healthy and long-term affiliate program through ...
Cross-border shopping is becoming a way of life for Chinese consumers who put high value on securing brand-name and luxury items directly from the ...
On March 8, International Women’s Day, we posted the first part of this series of interviews with the women of affiliate marketing. Today we're ...
Today, on International Women’s Day, we're celebrating women in affiliate marketing. We're excited to bring you a super compilation of interviews. We ...
Dan Sweeney investigates why advertisers need to branch out beyond traditional affiliates and recruit content publishers, giving you access to larger ...
Affiliate gives brands the transparency and robust tracking they need to measure and truly understand how their influencer efforts are working. The ...
The strongest affiliate models that have persisted within the affiliate marketing channel since its inception are coupon sites and loyalty/cashback ...
No matter where you currently fall on the “love-hate coupon affiliates” spectrum, we owe it to ourselves to explore the bigger questions about how we ...
In 2019 we have more voice technology than ever before, and this is already reshaping the affiliate ecosystem. With a recent study demonstrating that ...
Summary: By 2022, cross-border transactions will make up 20% of all global eCommerce. Start now to sell globally from your existing site.
With ITP 2.0 and the imminent Firefox updates continuing to threaten tracking and measurement ad tech, affiliates, networks and retailers have come ...
Marketing is no longer what you say to your customers, it's what your customers say to one another about your small business. One simple way to get ...
What is the future of design media? With the wave of recent changes at major publishing houses, the shift in print editorial coverage and the rise of ...
Sub-affiliate networks are a common feature in the affiliate marketing world. They offer services to publishers that can make it easier for them to ...
AmazonPrime Day – 48 hours of discount mayhem on Amazon that officially starts at midday on 16 July – is not just for Amazon, new research has ...
Figures from across the CJ Affiliate network suggest that between 2016 and 2017, retailers saw their revenue grow by 64% year-on-year, over the two ...
Brand new figures from across CJ Affiliate’s global network reveal that from 2016 to 2017, across the two days of Prime Day retailers globally saw an ...
As the mega online shopping event grows in popularity every year, Amazon isn’t the only one reaping the rewards. Prime Day may help to pique consumer ...
With Amazon Prime Day fast approaching (July 16), CJ Affiliate findings show that global retailers experienced a huge spike in revenue growth ...
With a total population of 3.1 billion people, the Asia Pacific (APAC) region represents the largest opportunity for digital expansion in the world. ...
In this Q&A, PerformanceIn aims to draw a comparison between the approaches of leading UK affiliate networks with efforts towards a “unified ...
Influencer marketing is undoubtedly one of the biggest trends in affiliate marketing. In the last two years, the number of affiliate partnerships ...
As consumers add more devices and their shopping experiences become more digitally-led, we will continue to see innovation in affiliate to keep pace ...
Affiliate marketing enables web publishers to monetize content - and thousands of site owners are turning to CJ Affiliate to get these revenue ...
Affiliate marketing has drastically evolved since its inception, but capitalizing on technological innovations and digital trends has always been and ...
Cross-Device creates (data) visibility, actionable insights, and allows for compensation when a multi-device consumer is influenced to make a ...
Today's consumer is device- and channel-agnostic, and switches seamlessly from device to device throughout a given day. Find out what you need to ...
SVP of Business Development Paul Tibbitt and President Waleed Al-Atraqchi of CJ Affiliate speak about building affiliate relationships with ...
Strategy & Insights Director Sandrine Thompson shares insights from the holiday 2016 online shopping season that will help marketers improve ...
Vice President of Commercial Development (EU) Jules Bazley discusses shifting perceptions of the affiliate channel to a relevant part of every major ...
Vice President of Corporate Development Camille Ip explains why retailers need to employ a "site-to-store" strategy within their affiliate marketing ...
Account Director Monique Zapata-Kaufman offers advice on how to leverage consumer excitement around Prime Day to drive shoppers to their shopping ...
Vice President of Publisher Development Scott Ginsberg shares his forecast for the upcoming developments in the world of affiliate partnerships.
CJ Affiliate's cross-device solution accurately identifies consumer transactions across multiple devices and reaches multi-device shoppers on a ...
Director of Client Development Owen Hancock offers a behind-the-scenes look at CJ Affiliate's award-winning work for TUI.
Senior Director of Publisher Development Sarah Crosby discusses the value of influencers in affiliate marketing.
Chris Bass, Senior Content Strategist, shares how success is highly dependent on the development, maintenance, and growth of your network.
SVP of Business Development at CJ Affiliate, Paul Tibbit, offers tips on how to drive increased investment in affiliate through 2017.
CJ Affiliate Network Performance Director George Yuhba anticipates what's ahead for search in 2017.
CJ Affiliate Network Performance Director George Yuhba offers his most important search developments of 2016.
CJ Affiliate Business Development Manager Jessica Woodbury shares tips on how advertisers can best leverage affiliate in 2017.
Dan Sweeney, Group Vice President of Corporate Development, shares how retailers are looking at members in their affiliate marketing networks to ...
Jessica Woodbury, Director of Content Development, offers tips on how to take advantage of affiliate links on Pinterest.
Desiree Toto, Director of Product Development, explains how consumer behavior is changing and what marketers can do to adjust.
Sandrine Thompson, Strategic Insights Director, discusses how smartphones, a growing global middle class and improved online services are opening up ...