In the News

Uncover industry thought leadership as CJ Affiliate subject matter experts discuss affiliate marketing with top media outlets.

Beyond Mother's Day: Why A Moment Marketing Strategy Is Crucial

For shoppers and marketers looking to connect with moms in a special way this year, it’s more than a singular day – it’s about winning the day-to-day moments all year-round and finding unique moments of connection. Here are some tips marketers can consider when thinking about Mother’s Day and the moments that follow. 

Influencers and Affiliates Should Be Hand in Hand

This article highlights the reason influencers and “traditional” affiliates should co-exist in your affiliate program, why the affiliate channel is so well positioned to make the most of influencer marketing, and how influencers and “traditional” affiliate models like loyalty, coupon and deal and cashback differ to better understand how to work them into your affiliate strategy.

How coupon code curators like Honey and Slickdeals make millions

Promo code sites have become big business, with digital coupons surpassing paper for the first time in 2020. Far from a scam, online deal sites like make millions on commission and big companies like PayPal and Goldman Sachs are buying them for billions. From Honey to Slickdeals, Rakuten Rewards to Brad’s Deals, CNBC asked the major sites, and shoppers, what it takes to find deals that are real and why the business model works.

Affiliate Summit Report: Ecommerce in a 'Cookieless' World

Marissa Moorehead, director of product marketing at CJ Affiliate, says the trend currently is to ask clients to move away from storing cookies in browser and direct efforts to move towards server-side cookies. Networks like CJ Affiliate help their clients understand that by aligning their website functionalities with how they use and store cookies from their tracking and analytics providers, they should lean towards moving information that is populated in-browser to a server.

As consumers migrate to e-commerce, marketers are increasing email marketing efforts

Email marketing can be tricky — an overcrowded space with overflowing spam folders and incoming emails that never seem to end. However, some brands have found a way to cut through the noise, leveraging email campaigns to connect with consumers who are spending more time online shopping than in-store.

How brands drove performance in 2020: Lessons for the future

Before the pandemic, performance marketing was known for being cost-effective and risk-free, thanks to its pay-for-performance model. The past 12 months have stress-tested that assertion, serving to prove the channel as a safe haven to secure return on marketing spend during even the toughest economic climates.

Button and CJ Affiliate Partner to Transform Affiliate Into an App Acquisition Channel

Through Button’s Reach product, which increases revenue per tap by 35%, the pair hope to optimize mobile traffic for CJ Affiliate’s partners.

Even Tech Companies Rely on Affiliate Marketing

When it comes to buying electronics or household appliances, if you’re anything like me, you do as much research as possible. You open a million tabs of different product-review sites, read them until you decide on the item you like, then click through to the company’s website to make your purchase—hopefully with a generous discount code. That’s the journey through the affiliate marketing ecosystem—but only told from the shopper’s point of view.

Affiliate Networks & Tracking Platforms, The Best of 2020. Part 10: CJ Affiliate

Read on to learn more about how this global leader started, who they are, what they do, and how they can help you and your business thrive in the affiliate marketing space.

Five Trends That Are Shaping Affiliate Marketing Opportunities in India

CJ's Director of Global Publisher Development Nele Sharp shares the top five things to understand about the India market and supporting strategies to be successful in this continually growing market.

A Look at Google’s “Messy Middle” Study

Most recently, Google introduced a new model that focuses on the psychology of consumer shopping decisions that occur in the middle of a customer journey—what they’ve named the “messy middle”. CJ Affiliate CEO, Mayuresh Kshetramade goes over how this study applies to the affiliate channel.

Mobile accounts for 35% of all peak shopping orders, cutting desktop’s dominance

During the peak shopping period in 2019, 35% of retail orders were tied to mobile phones, according to CJ Affiliate’s 2020 Holiday Intelligence Report. This reflects a 10% year-on-year increase, showing that mobile is increasingly being used to place orders rather than simply browsing products.

LGW Podcast 41: Karol Kelner and Alexander Higson from CJ Affiliate

In this episode, we're joined by Karol Kelner and Alexander Higson from CJ Affiliate to discuss all things lead generation in the UK. Listen in to hear the trends they see across the CJ network, the campaigns they're working on, and so much more.

Inside Adtech Report

Outside of the current COVID-19 crisis, one of the big stories to hit the headlines over the last few months has been the Amazon Associates’ move to slash commission rates for their affiliate partners. This report from SimilarWeb examines what the impact has been since Amazon’s announcement, which companies stand to benefit, and an interview with Kelly Merkel, CJ's VP of Publisher Development about the current affiliate landscape.

“Companies will recognise affiliate as a cost-effective and sustainable channel that delivers better ROI consistently”

As part of this exclusive Q&A series, CJ Affiliate Regional Vice President Jules Bazley shares his thoughts on the industry's response to COVID-19 and shares some of the company's recent developments.

Podcast: Creating a Powerful Affiliate Marketing Strategy w/ Corinne Travis

In this episode of the Blogist Podcast, host Julian Greene speaks with Corinne Travis, Director of Influencer Marketing and Brand Partnerships at CJ Affiliate, where she helps influencers and media sites maximize monetization through affiliate marketing and truly demystifies the world of contextual commerce for top tier brands.

Meet the Women Who are Transforming the Face of Affiliate Marketing

Nicole Ron, VP of Product Marketing, Marketing, and Business Systems at CJ Affiliate, was featured as one of FeedFront's women who are transforming the face of affiliate marketing.

UK Advertising Agencies Pledge Solidarity in Open Letter

Similarly, within performance marketing, diversity has often been questioned. This week both Awin and CJ Affiliate have spoken up and pledged to do more in supporting black communities and stand against racial and social injustice.

Podcast: CJ Affiliate on the Influential Power of Affiliate Marketing

On this episode of the Perlu podcast, Gabrielle Pajer and Corinne Travis of CJ Affiliate describe how they combine their experience in influencer marketing, audience targeting, and content to help build brands’ presence across multiple channels and monetize content through affiliate marketing.

Brands Shouldn’t Press Pause on Advertising Efforts During Pandemic, Study Finds

Epsilon-Conversant and CJ Affiliate found that the majority (62%) of consumers don’t think brands should stop advertising during the Coronavirus pandemic.

Majority (62%) of consumers don’t think brands should stop advertising during coronavirus

Half (48%) of global consumers have received a marketing message in the past two weeks that they felt was poorly timed or inappropriate, new research from Epsilon-Conversant and CJ Affiliate has revealed.

Amazon Removes Third-Party Vendors From Its Affiliate Program

Starting at the beginning of this month, affiliate networks such as Skimlinks and Sovrn (which acquired VigLink) can no longer send traffic to Amazon and get a cut of transactions, according to sources at many affiliate networks and publishers.

Affiliate Marketing: The Adaptable and Accountable Channel

CJ Affiliate president Mayuresh Kshetramade takes a look at the unique capabilities that exist only in affiliate, which make this channel adaptable, yet accountable, during moments of uncertainty.

How the Performance Marketing Industry is Responding to Coronavirus

 A run-down of some of the leading companies and experts in performance marketing on raising awareness of the global pandemic and supporting partners during this distressing time.

Advertise on leap day: This is how your company benefits from February 29th (German)

As of February 29 this year, advertisers will have many opportunities to boost sales with additional promotions. You can read what they are here.

Affiliate Marketing is Incremental — and We Proved It

CJ Affiliate President Mayur Kshetramade runs through CJ's recent study of affiliate incrementality which analyzed 21M retail consumers and 5.5M transactions using a scientific test and control methodology.

Why 2020 will be the year of global e-commerce

In her guest contribution at HORIZONT Online, Petra Semle, Head of Client Services at CJ Affiliate by Conversant, Germany, explains five developments that will greatly favor expansion for online retailers in 2020.

Affiliate Programmes Going Global as E-Commerce Booms in Emerging Markets

This year will see brands expanding globally as e-commerce booms in emerging markets, according to new research from CJ Affiliate.

Connections that Count — Introducing PI LIVE Advanced

The PerformanceIN team is proud to introduce PI LIVE Advanced — a one-day event in New York on May 19 — aimed exclusively at e-commerce-led retailers and brands seeking to challenge and further enhance their performance marketing strategy around the globe.

Affiliate Marketing Trends to Watch and Predictions for 2020

AM Navigator reached out to some of the brightest affiliate marketing minds to bring you a compilation of expert predictions on affiliate marketing trends to watch and things (likely) to happen in 2020.

Publicis Media Leaders Forecast 2020 Trends

Top leaders at Publicis Media are highlighting trends that they think will impact advertising and the broader media industry over the coming 12 months.

#Influencer50: The Top Industry Players From 2019

CJ Affiliate's Corinne Travis made the list of the 2019 top 50 industry players in influencer marketing as named by Talking Influence.

Publishers look for commerce content attribution to move beyond last click

With both publishers and advertisers looking to grow affiliate commerce, a growing number of publishers and advertisers have started using affiliate networks’ attribution tools to advocate for bigger commissions from advertisers.

PerformanceIN 50: The Top 50 Industry Players from 2019

CJ Affiliate's Siobhan Williamson and Victoria Prince are among the 2019 top 50 industry players in performance
marketing as named by PerformanceIN.

Five Ways You Can Integrate Your Influencer Strategy into the Wider Marketing Plan

Corinne Travis highlights five different ways influencers play into a wider marketing plan, as well as insight into applying these strategies and how to effectively measure performance.

An Introduction to Global Affiliate Expansion

Jules Bazley, Regional Vice President, Europe at CJ Affiliate delves deeper into global affiliate expansion, exploring cross-border shopping, tips for running a global affiliate program and how networks can ease your transition into a new market.

Mobile-only marketing: the millennial goldmine?

Mobile-only publishers could represent a goldmine for brands targeting younger, more digitally native audiences. Jules Bazley, Regional Vice President, CJ Affiliate, looks at how affiliate marketers are more than just traffic drivers.

Browser Tools are Retail Winners - Sales Increase 349% Year-On-Year

According to research from CJ Affiliate, smart shopping and browser tools will be the retail winners this Christmas, with consumers drawn to the likes of Honey, Piggy, and Nectar for their Christmas shopping.

Leverage these 3 megatrends to ensure a slam-dunk holiday season

Consumers increasingly value living in a socially responsible way, put greater value on experiences than goods, and use digital tools to enhance their lives.

‘Google’s gonna Google’: Publishers say a Google search change is denting their coupon revenues

Coupons were once a potential bright spot for publishers looking for commerce revenue, quickly growing into a seven-figure source of revenue for some participants. Today, just weeks after a tweak in Google’s search algorithm, the future of coupon revenue for news publishers looks cloudier.

4 Ways to Win the Cross-Border Consumer

The rise in cross-border shopping creates a wealth of opportunities for retailers who want to grow their global market share of both new and existing customers—wherever they are located. It’s a smart strategy, particularly when e-commerce growth in your domestic market is reaching maturity.

Five Reasons Influencers Turn Down Campaign Work

This article highlights five reasons influencers turn down campaign work — with input directly from influencers about common mistakes and blockers and the things brands can do to shine through all the noise.

Taking Affiliate Worldwide: Top Tips for Global Program Success

This guide will deliver the framework of how to successfully go global with step-by-step advice that includes new opportunities and showcases highly successful companies that manoeuvre through global storms and come out winners.

MarTech Interview with Waleed Al-Atraqchi, President at CJ Affiliate

“Affiliate is constantly evolving, and if you look at its impact on customer value and incrementality, the channel is underrepresented in terms of advertising investment..”

Crackdown on Cookie Tracking and What it Really Means for the Affiliate Industry

With all the recent tracking updates and Google’s latest privacy settings announcement, we take a deep dive into cookie tracking and what this truly means for the affiliate industry going forward.

WTF is Apple's ITP 2.2 Update?

Apple continues to close up loopholes in Safari’s anti-tracking feature, Intelligent Tracking Prevention.

The New Affiliate Model for Online Retailers

Many retailers are actively working to expand their affiliate networks. This requires retailers to sort through a host of considerations, including whether the higher commissions charged by content-focused sites is worth it. And many are deciding that they are.

Account Moves & Wins: March/April 2019

This month's edition of Account Moves & Wins sees a number of key account moves and wins for leading networks in the affiliate space, including CJ Affiliate, Tradedoubler and Visualsoft.

Top Tips to Building a Healthy and Long-Term Affiliate Programme

CJ Affiliate senior account manager Emily Mennie shares some top tips on how you can build a healthy and long-term affiliate program through publisher diversification.

Why Retailers Should Focus on China for Global eCommerce Growth

Cross-border shopping is becoming a way of life for Chinese consumers who put high value on securing brand-name and luxury items directly from the manufacturer. Non-domestic retailers must understand Chinese consumers and empower them to shop the way they prefer to engage.

Celebrating Women in Affiliate Marketing (Part 2)

On March 8, International Women’s Day, we posted the first part of this series of interviews with the women of affiliate marketing. Today we're excited to bring you the second part of  “Celebrating Women in Affiliate Marketing”.

Celebrating Women in Affiliate Marketing (Part 1)

Today, on International Women’s Day, we're celebrating women in affiliate marketing. We're excited to bring you a super compilation of interviews.  We ended up interviewing more than 40 ladies from all around the world, working for giants like Microsoft , Sprint, Uber, and Shutterstock, as well as self-employed women who live and love affiliate marketing every day.

Looking Beyond Traditional Affiliates: Is Content King?

Dan Sweeney investigates why advertisers need to branch out beyond traditional affiliates and recruit content publishers, giving you access to larger and more varied audiences, and engaging and converting customers.

Using KPIs that Matter to Achieve Influencer Marketing Success

Affiliate gives brands the transparency and robust tracking they need to measure and truly understand how their influencer efforts are working. The problem? Affiliate marketers get stuck comparing results from influencer campaigns to those of traditional affiliates like coupon and loyalty publishers. The fact is that affiliate teams need to look at a different set of considerations and KPIs to achieve influencer marketing success.

The Right Way to Engage with New Affiliate Partners

The strongest affiliate models that have persisted within the affiliate marketing channel since its inception are coupon sites and loyalty/cashback sites. While these publisher models are highly productive in driving revenue for advertisers and shouldn’t be ignored in your publisher mix, there is still an opportunity to reach even more consumers and drive sales with an audience who may not interact with these publisher models. There are several other publisher types that, combined with the proper strategy, can round out a diverse publisher set that offers the optimal customer reach for any given advertiser.  

The Truth About Coupon Affiliates

No matter where you currently fall on the “love-hate coupon affiliates” spectrum, we owe it to ourselves to explore the bigger questions about how we choose which affiliates to work with: Are we left to rely on feelings when evaluating partner performance, incrementality and the overall value of an affiliate or even an entire affiliate category? Is our gut the only thing we have at our disposal to help us make good budget allocation decisions?

The Voice of the Affiliate: How Will Voice Technology Reshape the Affiliate Ecosystem?

In 2019 we have more voice technology than ever before, and this is already reshaping the affiliate ecosystem. With a recent study demonstrating that 37% of smart phone users are already leveraging voice technology, and a prediction that this will rise to over 50% by 2020, the performance marketing community would do well to consider the variety of ways in which our industry will be disrupted by voice technology. 

Attract Cross-Border Shoppers, Grow Your Domestic Sales By Amalia A. Thomas

Summary: By 2022, cross-border transactions will make up 20% of all global eCommerce. Start now to sell globally from your existing site. 

Affiliate Industry Form Joint-Initiative and Challenge Advertiser Compliance

With ITP 2.0 and the imminent Firefox updates continuing to threaten tracking and measurement ad tech, affiliates, networks and retailers have come together, issuing a rallying cry to all advertisers, calling on them to implement fit-for-purpose tracking solutions that fairly reward their publishers.

8 Reasons Why Small Businesses Should Use Affiliate Marketing

Marketing is no longer what you say to your customers, it's what your customers say to one another about your small business. One simple way to get more people talking about you is through affiliate marketing. It is a cost-effective, ROI-positive, and often unheard of digital marketing tactic.

5 Tips for Navigating Design Media Today

What is the future of design media? With the wave of recent changes at major publishing houses, the shift in print editorial coverage and the rise of Instagram, the world I started my PR career in looks nothing like the one I work in today.

How to Ensure the Transparency of Sub-Affiliate Networks for Your Affiliate Programme

Sub-affiliate networks are a common feature in the affiliate marketing world. They offer services to publishers that can make it easier for them to monetise their website – they create a second tier of an affiliate programme – whereas a traditional affiliate network is a mediator between advertisers/merchants and affiliates/publishers.

Prime Day is not Just for Amazon: All Retailers See a Spike in Revenue

AmazonPrime Day – 48 hours of discount mayhem on Amazon that officially starts at midday on 16 July – is not just for Amazon, new research has revealed.

Amazon Prime Day Retail Effect Set to Be Felt Well Beyond its Own Website

Figures from across the CJ Affiliate network suggest that between 2016 and 2017, retailers saw their revenue grow by 64% year-on-year, over the two days of Prime Day, while retail sales grew by 38%. That’s well ahead of the 15% sales rise seen on a non-Prime Day July day.

Prime Day is not Just for Amazon: Other Retailers See 64% Spike in Revenue

Brand new figures from across CJ Affiliate’s global network reveal that from 2016 to 2017, across the two days of Prime Day retailers globally saw an average year on year revenue growth of 64% and year on year sales grew by 38%. This is a huge increase compared with the average global year on year growth for a day in July of 22% and 15% for sales.

The Amazon Prime Day Effect – How Brands Can Capitalize on the Global Shopping Event

As the mega online shopping event grows in popularity every year, Amazon isn’t the only one reaping the rewards. Prime Day may help to pique consumer interest, but the buzz carries over to other brands, which experienced significant revenue growth around the same day last year. In CJ Affiliate’s global network, brands saw an average of 75% year-over-year growth in revenue on Prime Day.

Retailers See 64% Increase in Revenue Year-On-Year On Amazon Prime Day

With Amazon Prime Day fast approaching (July 16), CJ Affiliate findings show that global retailers experienced a huge spike in revenue growth year-on-year during the two days of Prime Day from 2016 to 2017.

Why Brands Should Look to Affiliate for Global Growth in APAC

With a total population of 3.1 billion people, the Asia Pacific (APAC) region represents the largest opportunity for digital expansion in the world. For brands looking to capitalize on this opportunity, affiliate marketing is an effective channel for driving global brand growth. 

Asking the Affiliate Networks: Where Do You Stand on GDPR?

In this Q&A, PerformanceIn aims to draw a comparison between the approaches of leading UK affiliate networks with efforts towards a “unified approach” disbanded.

How Influencer Marketing’s Relationship With Affiliate Will Develop in 2018

Influencer marketing is undoubtedly one of the biggest trends in affiliate marketing. In the last two years, the number of affiliate partnerships with influencers has soared.

Three Predictions for the Affiliate Marketing Industry in 2018

As consumers add more devices and their shopping experiences become more digitally-led, we will continue to see innovation in affiliate to keep pace with evolving behaviors.

Maximize Affiliate Revenue with Performance Marketing

Affiliate marketing enables web publishers to monetize content - and thousands of site owners are turning to CJ Affiliate to get these revenue streams flowing. 

Affiliate Marketing: How Can Publishers Increase Global Growth?

Affiliate marketing has drastically evolved since its inception, but capitalizing on technological innovations and digital trends has always been and always will be part of its DNA.

The Power of Cross-Device Solutions in a Results-Driven Affiliate Strategy

Cross-Device creates (data) visibility, actionable insights, and allows for compensation when a multi-device consumer is influenced to make a purchase. See how this helps marketers optimize their affiliate strategies.

Understanding Cross-Device: 3 Things Marketers Need To Know

Today's consumer is device- and channel-agnostic, and switches seamlessly from device to device throughout a given day. Find out what you need to know to adapt to this cross-decive behavior. 

How CJ Affiliate Leverages Conversant’s Data to Help Retailers Drive Better Returns Through Affiliate Marketing

SVP of Business Development Paul Tibbitt and President Waleed Al-Atraqchi of CJ Affiliate speak about building affiliate relationships with person-level consumer profiles.

3 Affiliate Marketing Strategies for the 2017 Holiday Retail Season

Strategy & Insights Director Sandrine Thompson shares insights from the holiday 2016 online shopping season that will help marketers improve their results in 2017.

A Dive Into the Murky, But Very Important World of Affiliate Marketing

Vice President of Commercial Development (EU) Jules Bazley discusses shifting perceptions of the affiliate channel to a relevant part of every major retail brand's marketing mix.

How to Generate Offline Return with Site-to-Store Affiliate Marketing

Vice President of Corporate Development Camille Ip explains why retailers need to employ a "site-to-store" strategy within their affiliate marketing mix to see yield in offline returns.

How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing

Account Director Monique Zapata-Kaufman offers advice on how to leverage consumer excitement around Prime Day to drive shoppers to their shopping cart.

Five Predictions for the Future of Affiliate Partnerships

Vice President of Publisher Development Scott Ginsberg shares his forecast for the upcoming developments in the world of affiliate partnerships.

CJ Affiliate Debuts Global Cross-Device Tracking

CJ Affiliate's cross-device solution accurately identifies consumer transactions across multiple devices and reaches multi-device shoppers on a deeper level than previous industry capabilities allowed.

Learning from PMA 17: CJ Affiliate Wins Best Managed Affiliate Programme with TUI

Director of Client Development Owen Hancock offers a behind-the-scenes look at CJ Affiliate's award-winning work for TUI.

Spotlight! Affiliate Marketing Q&A with CJ Affiliate by Conversant

Senior Director of Publisher Development Sarah Crosby discusses the value of influencers in affiliate marketing.

Three Key Learnings for New Affiliate Marketing Managers

Chris Bass, Senior Content Strategist, shares how success is highly dependent on the development, maintenance, and growth of your network.

How to Get Advertiser Buy-In for Big Affiliate Projects

SVP of Business Development at CJ Affiliate, Paul Tibbit, offers tips on how to drive increased investment in affiliate through 2017.

What to Look for in Search 2017

CJ Affiliate Network Performance Director George Yuhba anticipates what's ahead for search in 2017.

Looking Back on Search 2016

CJ Affiliate Network Performance Director George Yuhba offers his most important search developments of 2016.

How to Get the Best from Content Affiliates in 2017

CJ Affiliate Business Development Manager Jessica Woodbury shares tips on how advertisers can best leverage affiliate in 2017.

Retailers Reevaluate their Affiliate Marketing Programs

Dan Sweeney, Group Vice President of Corporate Development, shares how retailers are looking at members in their affiliate marketing networks to determine where to allocate their marketing budgets.

Best Practices for Affiliate Marketing on Pinterest

Jessica Woodbury, Director of Content Development, offers tips on how to take advantage of affiliate links on Pinterest.

How Consumers are Changing Affiliate Marketing

Desiree Toto, Director of Product Development, explains how consumer behavior is changing and what marketers can do to adjust.

Say Goodbye to National E-commerce Borders

Sandrine Thompson, Strategic Insights Director, discusses how smartphones, a growing global middle class and improved online services are opening up international e-commerce opportunities.