In the News

2021 PerformanceIN Top 50

This list provides recognition for exceptional individuals in the performance marketing industry. CJ's SVP of Publisher Development, Kelly Merkel is ...

Live from PI LIVE London 2021 with Ben Fisher on Unlocking the Affiliate Customer Journey

A PI Live chat with CJ's Ben Fisher, Sr. Client Development Director, following his session: ‘Magnifying Return Every Step of the Way: Unlocking the ...

Where is the Next Wave of Innovation Coming From?

At this stage in the pandemic, most brands are continuing to prioritize their marketing activities, however, the focus on marketing spend efficiency ...

Industry Tracking Initiative Launched Showcasing Strength of Channel

Affiliate and partner marketing offers brands a vital opportunity to continue tracking diverse and valuable online publisher sales at a time when the ...

Tracking in a post third-party cookie world

A collaboration between some of the largest affiliate businesses, this guide explains how affiliate marketing tracking works, why it is distinct from ...

Mayuresh Kshetramade, CEO, CJ on the Future of the Partner Marketing Industry

The global CEO of CJ, Mayur Kshetramade, offers valuable—and inspiring!—insights with Affiliate Summit about the current and future state of the ...

Affiliate Marketing Podcast – CJ Affiliate with Linda O’Connell

In this episode of Affiliate Marketing Podcast, Lee-Ann is joined by Linda O’Connell, Senior Vice President of the UK and Ireland for CJ, to talk ...

PMA Welcomes CJ As Industry Champion Member

CJ joins the Performance Marketing Association (PMA) as an Industry Champion Member and contributes to their Board of Directors and various councils.

Three ways brands can play catch-up this holiday season

For teams that have fallen behind during a season when holiday shopping is already underway, the following three strategies will give marketers a ...

Lindsay Alesso, a Senior Client Development Manager at CJ, on how to approach the intricacies of affiliate marketing with clarity

Influencer Business Podcast sits down with CJ's Lindsay Alesso to discuss the intricacies and tactics of affiliate and influencer marketing.

The data behind single and multi-publisher customer journeys

In this report we took a closer look at publishers. How do they affect the buyer’s journey? How do single-publisher and multi-publisher journeys ...

Corinne Travis on monetization, the power of data, & influencer campaign management

Corinne Travis, CJ's Director of Influencer & Brand Partnerships joins Trove's Influencer Business Podcast to dive into affiliate marketing, its ...

Mobile growth in affiliate is driving a change in advertiser behavior

It’s no secret that consumer shopping behavior (and expectations) have shifted in a massive way. Over the last 12 months, mobile engagement in ...

A Celebration of Innovation: The Winners of the 2021 Performance Marketing Awards

The 2021 Performance Marketing Awards celebrated the efforts and achievements of what has proven itself to be a highly adaptable and innovative ...

Beyond Mother's Day: Why A Moment Marketing Strategy Is Crucial

For shoppers and marketers looking to connect with moms in a special way this year, it’s more than a singular day – it’s about winning the day-to-day ...

Influencers and Affiliates Should Be Hand in Hand

This article highlights the reason influencers and “traditional” affiliates should co-exist in your affiliate program, why the affiliate channel is ...

How coupon code curators like Honey and Slickdeals make millions

Promo code sites have become big business, with digital coupons surpassing paper for the first time in 2020. Far from a scam, online deal sites like ...

Affiliate Summit Report: Ecommerce in a 'Cookieless' World

Marissa Moorehead, director of product marketing at CJ Affiliate, says the trend currently is to ask clients to move away from storing cookies in ...

As consumers migrate to e-commerce, marketers are increasing email marketing efforts

Email marketing can be tricky — an overcrowded space with overflowing spam folders and incoming emails that never seem to end. However, some brands ...

How brands drove performance in 2020: Lessons for the future

Before the pandemic, performance marketing was known for being cost-effective and risk-free, thanks to its pay-for-performance model. The past 12 ...

Button and CJ Affiliate Partner to Transform Affiliate Into an App Acquisition Channel

Through Button’s Reach product, which increases revenue per tap by 35%, the pair hope to optimize mobile traffic for CJ Affiliate’s partners.

Even Tech Companies Rely on Affiliate Marketing

When it comes to buying electronics or household appliances, if you’re anything like me, you do as much research as possible. You open a million tabs ...

Affiliate Networks & Tracking Platforms, The Best of 2020. Part 10: CJ Affiliate

Read on to learn more about how this global leader started, who they are, what they do, and how they can help you and your business thrive in the ...

Five Trends That Are Shaping Affiliate Marketing Opportunities in India

CJ's Director of Global Publisher Development Nele Sharp shares the top five things to understand about the India market and supporting strategies to ...

A Look at Google’s “Messy Middle” Study

Most recently, Google introduced a new model that focuses on the psychology of consumer shopping decisions that occur in the middle of a customer ...

Mobile accounts for 35% of all peak shopping orders, cutting desktop’s dominance

During the peak shopping period in 2019, 35% of retail orders were tied to mobile phones, according to CJ Affiliate’s 2020 Holiday Intelligence ...

LGW Podcast 41: Karol Kelner and Alexander Higson from CJ Affiliate

In this episode, we're joined by Karol Kelner and Alexander Higson from CJ Affiliate to discuss all things lead generation in the UK. Listen in to ...

Inside Adtech Report

Outside of the current COVID-19 crisis, one of the big stories to hit the headlines over the last few months has been the Amazon Associates’ move to ...

“Companies will recognise affiliate as a cost-effective and sustainable channel that delivers better ROI consistently”

As part of this exclusive Q&A series, CJ Affiliate Regional Vice President Jules Bazley shares his thoughts on the industry's response to ...

Podcast: Creating a Powerful Affiliate Marketing Strategy w/ Corinne Travis

In this episode of the Blogist Podcast, host Julian Greene speaks with Corinne Travis, Director of Influencer Marketing and Brand Partnerships at CJ ...

Meet the Women Who are Transforming the Face of Affiliate Marketing

Nicole Ron, VP of Product Marketing, Marketing, and Business Systems at CJ Affiliate, was featured as one of FeedFront's women who are transforming ...

UK Advertising Agencies Pledge Solidarity in Open Letter

Similarly, within performance marketing, diversity has often been questioned. This week both Awin and CJ Affiliate have spoken up and pledged to do ...

Podcast: CJ Affiliate on the Influential Power of Affiliate Marketing

On this episode of the Perlu podcast, Gabrielle Pajer and Corinne Travis of CJ Affiliate describe how they combine their experience in influencer ...

Brands Shouldn’t Press Pause on Advertising Efforts During Pandemic, Study Finds

Epsilon-Conversant and CJ Affiliate found that the majority (62%) of consumers don’t think brands should stop advertising during the Coronavirus ...

Majority (62%) of consumers don’t think brands should stop advertising during coronavirus

Half (48%) of global consumers have received a marketing message in the past two weeks that they felt was poorly timed or inappropriate, new research ...

Amazon Removes Third-Party Vendors From Its Affiliate Program

Starting at the beginning of this month, affiliate networks such as Skimlinks and Sovrn (which acquired VigLink) can no longer send traffic to Amazon ...

Affiliate Marketing: The Adaptable and Accountable Channel

CJ Affiliate president Mayuresh Kshetramade takes a look at the unique capabilities that exist only in affiliate, which make this channel adaptable, ...

How the Performance Marketing Industry is Responding to Coronavirus

 A run-down of some of the leading companies and experts in performance marketing on raising awareness of the global pandemic and supporting partners ...

Advertise on leap day: This is how your company benefits from February 29th (German)

As of February 29 this year, advertisers will have many opportunities to boost sales with additional promotions. You can read what they are here.

Affiliate Marketing is Incremental — and We Proved It

CJ Affiliate President Mayur Kshetramade runs through CJ's recent study of affiliate incrementality which analyzed 21M retail consumers and 5.5M ...

Why 2020 will be the year of global e-commerce

In her guest contribution at HORIZONT Online, Petra Semle, Head of Client Services at CJ Affiliate by Conversant, Germany, explains five developments ...

Affiliate Programmes Going Global as E-Commerce Booms in Emerging Markets

This year will see brands expanding globally as e-commerce booms in emerging markets, according to new research from CJ Affiliate.

Connections that Count — Introducing PI LIVE Advanced

The PerformanceIN team is proud to introduce PI LIVE Advanced — a one-day event in New York on May 19 — aimed exclusively at e-commerce-led retailers ...

Affiliate Marketing Trends to Watch and Predictions for 2020

AM Navigator reached out to some of the brightest affiliate marketing minds to bring you a compilation of expert predictions on affiliate marketing ...

Publicis Media Leaders Forecast 2020 Trends

Top leaders at Publicis Media are highlighting trends that they think will impact advertising and the broader media industry over the coming 12 ...

#Influencer50: The Top Industry Players From 2019

CJ Affiliate's Corinne Travis made the list of the 2019 top 50 industry players in influencer marketing as named by Talking Influence.

Publishers look for commerce content attribution to move beyond last click

With both publishers and advertisers looking to grow affiliate commerce, a growing number of publishers and advertisers have started using affiliate ...

PerformanceIN 50: The Top 50 Industry Players from 2019

CJ Affiliate's Siobhan Williamson and Victoria Prince are among the 2019 top 50 industry players in performance marketing as named by PerformanceIN.

Five Ways You Can Integrate Your Influencer Strategy into the Wider Marketing Plan

Corinne Travis highlights five different ways influencers play into a wider marketing plan, as well as insight into applying these strategies and how ...

An Introduction to Global Affiliate Expansion

Jules Bazley, Regional Vice President, Europe at CJ Affiliate delves deeper into global affiliate expansion, exploring cross-border shopping, tips ...

Mobile-only marketing: the millennial goldmine?

Mobile-only publishers could represent a goldmine for brands targeting younger, more digitally native audiences. Jules Bazley, Regional Vice ...

Browser Tools are Retail Winners - Sales Increase 349% Year-On-Year

According to research from CJ Affiliate, smart shopping and browser tools will be the retail winners this Christmas, with consumers drawn to the ...

Leverage these 3 megatrends to ensure a slam-dunk holiday season

Consumers increasingly value living in a socially responsible way, put greater value on experiences than goods, and use digital tools to enhance ...

‘Google’s gonna Google’: Publishers say a Google search change is denting their coupon revenues

Coupons were once a potential bright spot for publishers looking for commerce revenue, quickly growing into a seven-figure source of revenue for some ...

4 Ways to Win the Cross-Border Consumer

The rise in cross-border shopping creates a wealth of opportunities for retailers who want to grow their global market share of both new and existing ...

Five Reasons Influencers Turn Down Campaign Work

This article highlights five reasons influencers turn down campaign work — with input directly from influencers about common mistakes and blockers ...

Taking Affiliate Worldwide: Top Tips for Global Program Success

This guide will deliver the framework of how to successfully go global with step-by-step advice that includes new opportunities and showcases highly ...

MarTech Interview with Waleed Al-Atraqchi, President at CJ Affiliate

“Affiliate is constantly evolving, and if you look at its impact on customer value and incrementality, the channel is underrepresented in terms of ...

Crackdown on Cookie Tracking and What it Really Means for the Affiliate Industry

With all the recent tracking updates and Google’s latest privacy settings announcement, we take a deep dive into cookie tracking and what this truly ...

WTF is Apple's ITP 2.2 Update?

Apple continues to close up loopholes in Safari’s anti-tracking feature, Intelligent Tracking Prevention.

The New Affiliate Model for Online Retailers

Many retailers are actively working to expand their affiliate networks. This requires retailers to sort through a host of considerations, including ...

Account Moves & Wins: March/April 2019

This month's edition of Account Moves & Wins sees a number of key account moves and wins for leading networks in the affiliate space, including ...

Top Tips to Building a Healthy and Long-Term Affiliate Programme

CJ Affiliate senior account manager Emily Mennie shares some top tips on how you can build a healthy and long-term affiliate program through ...

Why Retailers Should Focus on China for Global eCommerce Growth

Cross-border shopping is becoming a way of life for Chinese consumers who put high value on securing brand-name and luxury items directly from the ...

Celebrating Women in Affiliate Marketing (Part 2)

On March 8, International Women’s Day, we posted the first part of this series of interviews with the women of affiliate marketing. Today we're ...

Celebrating Women in Affiliate Marketing (Part 1)

Today, on International Women’s Day, we're celebrating women in affiliate marketing. We're excited to bring you a super compilation of interviews.  ...

Looking Beyond Traditional Affiliates: Is Content King?

Dan Sweeney investigates why advertisers need to branch out beyond traditional affiliates and recruit content publishers, giving you access to larger ...

Using KPIs that Matter to Achieve Influencer Marketing Success

Affiliate gives brands the transparency and robust tracking they need to measure and truly understand how their influencer efforts are working. The ...

The Right Way to Engage with New Affiliate Partners

The strongest affiliate models that have persisted within the affiliate marketing channel since its inception are coupon sites and loyalty/cashback ...

The Truth About Coupon Affiliates

No matter where you currently fall on the “love-hate coupon affiliates” spectrum, we owe it to ourselves to explore the bigger questions about how we ...

The Voice of the Affiliate: How Will Voice Technology Reshape the Affiliate Ecosystem?

In 2019 we have more voice technology than ever before, and this is already reshaping the affiliate ecosystem. With a recent study demonstrating that ...

Attract Cross-Border Shoppers, Grow Your Domestic Sales By Amalia A. Thomas

Summary: By 2022, cross-border transactions will make up 20% of all global eCommerce. Start now to sell globally from your existing site. 

Affiliate Industry Form Joint-Initiative and Challenge Advertiser Compliance

With ITP 2.0 and the imminent Firefox updates continuing to threaten tracking and measurement ad tech, affiliates, networks and retailers have come ...

8 Reasons Why Small Businesses Should Use Affiliate Marketing

Marketing is no longer what you say to your customers, it's what your customers say to one another about your small business. One simple way to get ...

5 Tips for Navigating Design Media Today

What is the future of design media? With the wave of recent changes at major publishing houses, the shift in print editorial coverage and the rise of ...

Prime Day is not Just for Amazon: All Retailers See a Spike in Revenue

AmazonPrime Day – 48 hours of discount mayhem on Amazon that officially starts at midday on 16 July – is not just for Amazon, new research has ...

Amazon Prime Day Retail Effect Set to Be Felt Well Beyond its Own Website

Figures from across the CJ Affiliate network suggest that between 2016 and 2017, retailers saw their revenue grow by 64% year-on-year, over the two ...

Prime Day is not Just for Amazon: Other Retailers See 64% Spike in Revenue

Brand new figures from across CJ Affiliate’s global network reveal that from 2016 to 2017, across the two days of Prime Day retailers globally saw an ...

The Amazon Prime Day Effect – How Brands Can Capitalize on the Global Shopping Event

As the mega online shopping event grows in popularity every year, Amazon isn’t the only one reaping the rewards. Prime Day may help to pique consumer ...

Retailers See 64% Increase in Revenue Year-On-Year On Amazon Prime Day

With Amazon Prime Day fast approaching (July 16), CJ Affiliate findings show that global retailers experienced a huge spike in revenue growth ...

Why Brands Should Look to Affiliate for Global Growth in APAC

With a total population of 3.1 billion people, the Asia Pacific (APAC) region represents the largest opportunity for digital expansion in the world. ...

Asking the Affiliate Networks: Where Do You Stand on GDPR?

In this Q&A, PerformanceIn aims to draw a comparison between the approaches of leading UK affiliate networks with efforts towards a “unified ...

How Influencer Marketing’s Relationship With Affiliate Will Develop in 2018

Influencer marketing is undoubtedly one of the biggest trends in affiliate marketing. In the last two years, the number of affiliate partnerships ...

Three Predictions for the Affiliate Marketing Industry in 2018

As consumers add more devices and their shopping experiences become more digitally-led, we will continue to see innovation in affiliate to keep pace ...

Maximize Affiliate Revenue with Performance Marketing

Affiliate marketing enables web publishers to monetize content - and thousands of site owners are turning to CJ Affiliate to get these revenue ...

Affiliate Marketing: How Can Publishers Increase Global Growth?

Affiliate marketing has drastically evolved since its inception, but capitalizing on technological innovations and digital trends has always been and ...

The Power of Cross-Device Solutions in a Results-Driven Affiliate Strategy

Cross-Device creates (data) visibility, actionable insights, and allows for compensation when a multi-device consumer is influenced to make a ...

Understanding Cross-Device: 3 Things Marketers Need To Know

Today's consumer is device- and channel-agnostic, and switches seamlessly from device to device throughout a given day. Find out what you need to ...

How CJ Affiliate Leverages Conversant’s Data to Help Retailers Drive Better Returns Through Affiliate Marketing

SVP of Business Development Paul Tibbitt and President Waleed Al-Atraqchi of CJ Affiliate speak about building affiliate relationships with ...

3 Affiliate Marketing Strategies for the 2017 Holiday Retail Season

Strategy & Insights Director Sandrine Thompson shares insights from the holiday 2016 online shopping season that will help marketers improve ...

A Dive Into the Murky, But Very Important World of Affiliate Marketing

Vice President of Commercial Development (EU) Jules Bazley discusses shifting perceptions of the affiliate channel to a relevant part of every major ...

How to Generate Offline Return with Site-to-Store Affiliate Marketing

Vice President of Corporate Development Camille Ip explains why retailers need to employ a "site-to-store" strategy within their affiliate marketing ...

How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing

Account Director Monique Zapata-Kaufman offers advice on how to leverage consumer excitement around Prime Day to drive shoppers to their shopping ...

Five Predictions for the Future of Affiliate Partnerships

Vice President of Publisher Development Scott Ginsberg shares his forecast for the upcoming developments in the world of affiliate partnerships.

CJ Affiliate Debuts Global Cross-Device Tracking

CJ Affiliate's cross-device solution accurately identifies consumer transactions across multiple devices and reaches multi-device shoppers on a ...

Learning from PMA 17: CJ Affiliate Wins Best Managed Affiliate Programme with TUI

Director of Client Development Owen Hancock offers a behind-the-scenes look at CJ Affiliate's award-winning work for TUI.

Spotlight! Affiliate Marketing Q&A with CJ Affiliate by Conversant

Senior Director of Publisher Development Sarah Crosby discusses the value of influencers in affiliate marketing.

Three Key Learnings for New Affiliate Marketing Managers

Chris Bass, Senior Content Strategist, shares how success is highly dependent on the development, maintenance, and growth of your network.

How to Get Advertiser Buy-In for Big Affiliate Projects

SVP of Business Development at CJ Affiliate, Paul Tibbit, offers tips on how to drive increased investment in affiliate through 2017.

What to Look for in Search 2017

CJ Affiliate Network Performance Director George Yuhba anticipates what's ahead for search in 2017.