Strategy

Latest article

It Happened to Me: I Changed My Opinion about Shopping Browser Extensions

Many advertisers have doubts about the value of shopping browser extensions. When I was an advertiser myself, I had all of the preconceived notions that might be running through your head right now. They’re stealing sales from other channels. That...
Read more
Make the Promotional Leap on Leap Day

Did you know that 2024 is a Leap Year? Thanks to a quirk in the solar calendar, we get an entire extra day in February and that’s worth celebrating! ...

Trends Report 2024: Affiliate Summit West & Creator Economy Live

Held January 15 - 17 in Las Vegas, Nevada, Affiliate Summit West (ASW) and Creator Economy Live (CEL) were the first industry events to kick off ...

CJ Demystifies Shopping Browser Extensions with New Study

Shopping browser extensions now play a pivotal role in generating affiliate revenue, crafted by a variety of publishers to simplify the online ...

2023 Q4 Shopping Weekly Benchmarks

Understanding the pulse of consumer demand in the affiliate marketing channel is critical for both advertisers and publishers. So, without further ...

2024 Global Holiday and Retail Event Calendar: Must Know Dates

Huzzah! We made it to 2024. We’re feeling optimistic about the year ahead! To help you plan a successful promotional strategy, we compiled a list of ...

Quantifying the Business Value of Shopping Browser Extensions

A data-driven approach to understanding their significant impact on the affiliate ecosystem. Shopping browser extensions are one of the most popular ...

Winning Over the Masses: How to Capture 240 Million US Digital Shoppers

In the digital era we live in, it’s crucial for brands and retailers to grasp changes in online consumer behavior. This understanding allows them to ...

Rethinking Digital Advertising: The Potential of OEM & Browser Advertising

In the ever-evolving world of digital advertising, brands and businesses are facing an uphill battle. The costs of traditional advertising methods ...

2023 Q4 Shopping Intelligence Report

This year, we’re approaching Q4 with a blend of optimism and caution as the economy rebounds amidst persistent high inflation rates. Throughout this ...

Your Performance Marketing Primer for Prime Day 2023

Deals and discounts have always been strong incentives for consumers, but with this year’s rising inflation and interest rates, the deal-driven ...

Get in on the Prime Day Halo Effect

In the spectrum of shopping holidays, Amazon Prime Day is a relatively young one. Created in 2015 to celebrate Amazon's 20th birthday, the shopping ...

A Look Back at 2022’s Peak Shopping Performance

During Q4 2022, consumers seemed to truly feel inflation's impact -- spending throughout the season reflected a number of ups and down across ...

How CJ Will Drive the Affiliate Channel Forward in 2023

Our ability to face headwinds and turn them into opportunities to thrive sets our channel apart. Uncertainty has been a key theme over the past few ...

Early Season Shopping Cuts into Cyber Week Sales Growth

The adoption of an extended Q4 promotional strategy this year had a real impact on the YOY growth brands experienced during the Cyber Week sales ...

The Synergy of Search and Affiliate Marketing is Key to Increasing Performance

Not all search behavior starts and ends with Google. Marketers who understand this can increase bottom-of-the-funnel sales by leveraging the ...

Channel of Channels: How Affiliate Amplifies All Marketing with eMarketer

What if affiliate wasn't just a channel? What if it was so much more? On this episode of Behind the Numbers: an eMarketer Podcast, CJ's SVP of Client ...

2022 Travel Intelligence Report

Having faced unprecedented market disruptions since 2020, the travel industry shows its resilience, strength, and agility to meet travelers' changing ...

What if Affiliate Wasn't Just a Channel?

Affiliate is traditionally viewed as a standalone marketing channel, but it’s actually so much more—we touch consumers in ways that amplify brands’ ...

2022 Q4 Shopping Intelligence Report

Performance marketing has been a haven for marketers throughout the pandemic. As we gear up for this year's peak shopping period, we predict even ...

The Biggest Takeaways from Prime Day Affiliate Sales in 2022

We’ve seen the Prime Day halo effect in full swing in the affiliate channel for many years, and 2022 was no exception. An ecommerce event that acts ...

How to Adjust Your Back to School Strategy for Inflation

Can you smell the bouquets of sharpened pencils? It’s Back to School time once again and parents and students are gearing up for a new year of ...

How to Create a Successful Customer Acquisition Strategy in Affiliate

New customer acquisition is an essential piece of many brands’ marketing strategies—without new customers, there is no business! And we think the ...

Why Affiliate is the Power Player in the Customer Journey

Over the past two years, we've seen the emergence of new and “sticky” consumer behaviors brought on by the pandemic that are driving big growth in ...

New Frontiers in Digital Present Fresh Ways to Reach Consumers

You know what they say about affiliate...where there’s a link, there’s a way! Not really, but when it comes to new social media and online platforms, ...

Innovation Through Strategic Tech Partnerships

The past few years have forever altered the digital marketing landscape, raising the bar for what customers expect from online experiences while ...

eharmony Leans on CJ's Growth Consultancy Team to Run Successful Search Strategies

Online dating platform, eharmony, leverages the CJ platform and CJ’s Growth Consultancy team to maximize their opportunity with affiliate customers ...

Valentine's Day in the Time of Covid

Valentine’s Day in these wild, modern times is a very important shopping event for retailers. Read on for CJ’s take on what shoppers will be looking ...

Dell India Consumer Affiliate Program Sees Big Growth After Migrating to CJ

Dell, the global leader in PC and PC-related products, migrated their India-based affiliate program to CJ as part of a global affiliate platform ...

Marketers Can Expect A Return to Tax Season Normalcy in 2022

For marketers, the typical peaks and trends of tax season have been a little topsy-turvy the past couple of years. Luckily, we have some good news ...

Consumer Electronics Giant Sees Post-Migration Revenue Growth in Global Markets

A consumer electronics brand worked with CJ to bring all global affiliate performance under one platform, leading to increased revenue growth in five ...

How Marketers Can Make the Most of January

After the retail rush of December, the fatigue of the affiliate marketer is real. Consequently, the high-potential opportunities of January are ...

The Billion Euro Customer Journey: Analyzing and Optimizing Affiliate’s Impact

Every customer journey is unique. So, how can advertisers and publishers optimize these journeys to maximize basket value, conversion rates, and ...

A Pulse on Peak Week & Holiday 2021’s Hottest Categories

With stores reopened and shoppers able to buy in-store again this year, it’s been hard to know just how much holiday shopping would stay online for ...

How CJ'ers are Shopping for the Festive Season in 2021

We love thinking about consumer trends. So we thought it would be fun to invite CJ'ers from across the globe (aka some of the savviest consumers we ...

Brands Should Be Using Customer Journey Data to Win Q4—Here’s How

Making a list and checking it twice? Make sure to add CJ’s in-platform Affiliate Customer Journey data to your list for a successful Holiday season ...

2021 Q4 Peak Shopping Benchmarks

CJ knows that both advertisers and publishers need comparative data to understand how their affiliate programs are performing. For this reason, we ...

From Discovery to Purchase: Unlocking the Affiliate Customer Journey

After an enlightening and informative session at CJU21 discussing how to leverage our on-demand Affiliate Customer Journey data, the enthusiasm for ...

Your New Best Friend: Reaching Gen Z in Australia, India, & Southeast Asia

From your resident Gen Z in India, here’s an all-you-need-to-know guide on how to win us over—the up-and-coming spenders! We’ll take a closer look at ...

Back to School (and the Office) in a Slightly Back to “Normal” World

The sun is shining, birds are chirping, parents are rejoicing: Back to School is happening this year and it’s in person! After more than a year of ...

2021 Q4 Shopping Intelligence Report

With performance marketing getting more recognition due to its strong growth throughout the pandemic, we can't shake the feeling that all eyes will ...

Affiliate Prime Day Promotions See Success in 2021

Grabbing a "prime" opportunity to kick off summer shopping, the affiliate channel competed with Amazon’s Prime Day in 2021, growing affiliate revenue ...

Prime Day Kicks off Summer Shopping

Curious to know how Prime Day 2021 will impact the affiliate channel? CJ’s got you covered! We’ll be sharing Prime Day 2021 network performance next ...

Your 3 Step Formula to Achieve & Measure High ROI Influencer Partnerships

There’s a simple equation for achieving more with your influencer partnerships and making them the high-ROI campaigns of your dreams. In this ...

How to Navigate (and Thrive!) in a Privacy-First World

New technologies and policies that set higher standards for user privacy and data protection have driven sweeping changes in the online advertising ...

Finance 2021 Outlook: Fortune Favors the Bold

As the financial services vertical further expands—including credit cards, bank accounts, online banking, insurance, tax fintech and much more—CJ ...

2021 Date Shifts Offer Up a New Take on Tax Season

The traditional peaks of tax season have gone out the window in 2021. While the IRS usually announces the e-file date at the end of January—or at ...

Own Your Affiliate Strategy: Tips to Monetize Your Influence

In this webinar, CJ’s influencer experts reveal how top content creators harness the power of affiliate marketing to strengthen brand relationships ...

Conversations for Change: Addressing the Need for Diversity, Equity, & Inclusion in Affiliate

How can affiliate marketing make better progress on diversity, equity, and inclusion? This engaging discussion from the CJU20 Digital Series brought ...

Holiday 2020: Experts Weigh in on a Prolonged Pandemic Peak Season

Junction Live host and Global VP of Marketing at CJ Affiliate, Nicole Ron is joined by Jessica Spira from Ziff Media Group, Amar Shah from Affirm, ...

A Look Back at 2020’s Peak Shopping Performance

With online shopping playing a larger role in consumers' lives than ever before, expectations heading into this year’s peak shopping period were ...

Tap into New Revenue Through Global Shopping Events in 2021

The new year brings new opportunities to expand your growth internationally and reach new customers. Whether you’re a publisher looking for ways to ...

Network Pulse: 2020 Holiday Shopping

This year shoppers began their online gift buying far earlier and with more enthusiasm than ever before. CJ Affiliate takes a look at 2020’s holiday ...

Travel Sector Outlook: Road to Recovery in 2021

The COVID-19 pandemic brought the world to a screeching halt and the travel, tourism, and hospitality sector has been among the worst affected. Due ...

Maximizing Affiliate Within Your Organization

Want to know how to best position the affiliate channel and garner a greater share of your organization’s marketing spend and investment? This ...

Dec 7, 2020
RS Components Wins Competitive Market Share with Incentive Publishers

Through a strategy fronted by the tactical use of cashback rates and adjustments to their referral window, RS Components managed to break their ...

COVID-19 Content Creator Series: Glass Half Full with The Everygirl & Everymom

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Alexandra Pagar-Wolf, Director of Brand Partnerships for women's ...

COVID-19: A Look at Affiliate Performance in Turbulent Times

Since the start of the pandemic, CJ has published the COVID-19 Network & Consumer Trends Report, an interactive view into consumer shopping ...

COVID-19 Content Creator Series: Embracing the Chaos with BroBible

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Brandon Wenerd, partner and publisher at men's lifestyle site, ...

COVID-19 Content Creator Series: The Value of Awareness with Mocha Man Style

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Frederick Goodall, creator and editor-in-chief of lifestyle site, ...

Travel Blogging in the Age of COVID

We started 2020 on a high note. But then the unexpected happened—a global pandemic brought entire industries to a screeching halt. The travel ...

COVID-19 Content Creator Series: Going with the Flow With Travel Blogger Sher She Goes

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Sher, the NYC-based travel and lifestyle blogger behind Sher She ...

How COVID-19 Will Reshape Holiday 2020

There are many new factors for publishers to consider heading into the peak shopping season and this session recording from the CJU20 Digital Series ...

How COVID-19 Will Reshape Holiday 2020: A Primer for Publishers

It goes without saying that the pandemic has changed nearly every aspect of life in 2020. The affiliate industry is no exception, and with Q4 already ...

A Study of Affiliate Customer Journeys

Exploring the data behind single and multi-publisher customer journeys in affiliate. Executive Summary In CJ Affiliate’s whitepaper on Affiliate ...

Norton’s APAC Expansion with CJ Results in Major Growth

Norton, global leader in cyber safety and security, worked with CJ to expand into the APAC region and experienced growth in sales, new customers, and ...

Unlock the Power of Singles' Day with These APAC Publishers

Few affiliate marketers these days can claim to not have at least a passing familiarity with Singles' Day. Originally popularized by Alibaba in 2009, ...

Ease Consumers' Holiday Season Sticker Shock with Sezzle

Alternative payment methods are here to stay. With all the economic uncertainty surrounding the pandemic, flexible payment methods like Buy Now Pay ...

Capitalize on This Year's Huge Online Momentum for Black Friday

As brick and mortar store openings remain a huge question mark in the face of COVID-19, Black Friday will be a very strong day for ecommerce this ...

Making the Most of Affiliate in Google’s Messy Middle

As marketers, we're all too familiar with the “funnel”. Originally introduced way back in 1898, it's evolved a few times over the last century, but ...

CJ's Holiday Checklist: Get Started Now

The holiday shopping season is a “make or break” time for retailers, and this year it will be impacted by the offline-to-online shopping shift ...

2020 Holiday Intelligence Report

To overcome the economic impact of the coronavirus, affiliate programs this year have had to pivot to meet demand. The million-dollar question for ...

Aug 31, 2020
Major Service Provider Increases Return & Efficiency with CJ's Affiliate Customer Journey Solution

A global home and business services brand leveraged CJ’s Affiliate Customer Journey solution to diversify media partners which resulted in increased ...

Consumer Electronics Brand Sees Big Growth from Recruitment & Activation

A new-to-affiliate consumer electronics advertiser leverages CJ to recruit and activate publishers to grow revenue internationally, demonstrating the ...

Back to School Strategies that Cover All the Bases

Well, here we are: over halfway through 2020 and facing the most uncertain Back to School season yet. It’s like a never-ending “choose your own ...

Finance & COVID-19: Credit Card Trends & Recommendations from Q2 2020

As we continue through the second half of 2020 and the world adjusts to the ever-evolving situation surrounding COVID-19, the full economic impact is ...

Reignite Brick & Mortar with Site to Store Offers

Throughout the COVID-19 pandemic, there’s no denying that brands with a strong brick-and-mortar presence have been severely impacted by stay-at-home ...

Boost Your Site Conversion with Solutions from UpSellit

At just over halfway through the year, 2020 has been...different. We caught up with Rich Greenwell, Commercial Director at UpSellit, to learn how the ...

Abt Uses CJ to Compete Nationally with Big Box Brands

Drawn to the data-driven, strategic expertise of CJ, Abt migrated a mature affiliate program to the CJ network and saw double-digit revenue growth. ...

Discover Your Brand's Affiliate Incrementality with this Interactive Calculator

For brands to intelligently invest, it's important for them to truly understand the value each channel delivers. To find the answer as it relates to ...

Jun 24, 2020
Another Look at Affiliate Incrementality

A Study of Affiliate Incrementality is the largest affiliate incrementality study ever conducted with 21M retail consumers and 5.5M transactions. The ...

Jun 24, 2020
Olympia Sports Uses CJ to Super-Charge Ecommerce Growth

New to the ecommerce space, Olympia Sports leveraged the power of affiliate marketing and saw tremendous growth with CJ. Results at a Glance (YOY ...

An Extended Tax Season: How Publishers Can Meet New Demands

Due to the COVID-19 pandemic, the 2020 tax filing deadline for US residents has moved from the normal April 15 deadline to July 15. While many ...

Brands Shift Search Budget to Affiliate and See Major Success with TM+ Publishers

As brands revisit marketing strategies to best meet consumer needs during the COVID-19 pandemic, budget has shifted from more expensive channels to ...

Power Up Partnerships with Promotional Property Commissioning & Program Terms API

Relationships are the heart of affiliate marketing, and we take them extra seriously at CJ. In October 2019, we introduced Promotional Properties to ...

Buy Now Pay Later Publishers Transform Online Payment Models

A new publisher model is increasing consumers’ likelihood to purchase and in turn is transforming payment options. Fintech companies that specialize ...

Why Brands Should Still Have a Content and Influencer Strategy Right Now

What’s going on with your content and influencer strategy these days? I'm here to tell you that you should still have one (we'll get into why below) ...

Consumer Research: Brands Should Continue Advertising During COVID-19

Right now, during this global pandemic, the majority of consumers do want to receive advertising from brands, but many—including just over half of US ...

How Amazon Commission Cuts Present a Prime Opportunity for Publishers

With the announcement last week of widespread changes to the Amazon Associates Program, including 66% cuts to affiliate commissions on average, there ...

Amazon Pull-Back from Affiliate Offers Prime Opportunity for Advertisers

Amazon’s widespread cuts to their affiliate program went into effect this Tuesday, April 21, creating waves across the ecommerce and affiliate ...

COVID-19: Where Does Affiliate Marketing Fall in the New World Order?

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Kelly Merkel, CJ's VP of Publisher Development, and Paul Tibbitt, ...

Measure and Meet Consumer Needs with Customer Analysis Insights

As marketers, our worlds revolve around customers—around people. We use data to understand them and design campaigns to reach them. The current ...

How Affiliate Marketing Responds to Customer Needs During the COVID-19 Crisis

In this historic time of disruption and uncertainty, it's more important than ever to help customers meet their rapidly changing needs. The affiliate ...

Retailer Grows Revenue as Direct Result of CJ's Network Quality

A well-known, global retailer grew their affiliate program by removing non-compliant publishers and investing savings in quality partners. Results at ...

Why Big Media is Thriving with Performance Marketing

There's a lot of buzz around big media sites entering the affiliate channel, a.k.a content commerce publishers. They offer massive audiences, ...

Lacoste Grows Key Content Relationships after Migration to CJ

Lacoste selected CJ to devise and execute a multi-pronged content strategy focused on building the high-end retail brand in order to drive adoption ...

2019 Holiday Performance Benchmarks

With five fewer days between Black Friday and Christmas, this past holiday season’s prime shopping period was unusually short and this impacted the ...

Consumer Electronics Giant Scales Revenue with CJ

A consumer electronics giant scaled revenue while maximizing margins by leveraging data-driven strategies with CJ. Results at a Glance 85% increase ...

Partner Marketing vs. Affiliate Marketing: Setting the Record Straight

Partner marketing is affiliate marketing. Playful semantics do not change what is true and what has been true for the last 20+ years—this industry is ...

Holiday 2019: Experts Weigh in on What Worked, What Didn't

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron is joined by Lissette Alvarez from Piggy, Dan Cohen from Savings United, and Jeff ...

Five Ways You Can Integrate Your Influencer Strategy into the Wider Marketing Plan

As influencer marketing continues to grow and mature, it no longer lives within a single marketing department across brand organizations. This CJ ...

Yes, It’s Possible: Accurately Measuring Incrementality in Affiliate

Not long ago, measuring the incrementality of digital sales was more theoretical than practical. Requiring complicated A/B testing, or the risky step ...

Use Situational Commissioning to Create Data-Driven Affiliate Strategies

For advertisers and publishers alike, data-enriched insights can lead to better business results and stronger, more creative partnerships. Last year, ...

Affiliate Shoppers Drive 88% More Revenue

For brands to intelligently invest, it is important for them to truly understand the value each channel delivers. To find the answer, the CJ ...

Dec 12, 2019
2019 Holiday Peak Week Benchmarks

With a strong start in early November, holiday sales in the CJ Network are on track to exceed ecommerce growth forecasts and demonstrate the power of ...

The Consumer Megatrends Shaping Holiday 2019

Disruption in ecommerce is here to stay, so looking deep into what drives consumer buying now, and in the future, will help marketers develop ...

Your Holiday 2019 Resource Guide

We may be in the thick of Q4, but it's not too late to glean more insights that could put the finishing touches on your holiday strategy. So we ...

2019 Holiday Calendar: Must-Know Dates & Strategies

As the holidays approach, professional and personal to-do lists get longer, and time seems to get shorter. To help keep you organized as we head into ...

Measuring Affiliate Customer Value. The What. The Why. The ROI.

Watch the video of our highly attended session, filmed at PI Live 2019 in London, for insight into understanding and measuring affiliate customer ...

Nov 7, 2019
Get Q4 Ready in 3 Simple Steps

Well, here we go again—we blinked and suddenly it’s November. Things are really heating up around here (maybe it’s all the layers?) and the holidays ...

Nov 4, 2019
Affiliate Marketing is Incremental—and We Proved It

CJ leveraged its powerful audience insights to create a highly accurate view of customer behavior when they engage with affiliate sites, versus when ...

Oct 21, 2019
A Study of Affiliate Incrementality

With more than 21 million retail consumers and 5.5 million transactions analyzed, this is the largest affiliate incrementality study ever conducted. ...

Oct 21, 2019
Autodesk Leverages CJ Affiliate for Successful APAC Expansion

CJ helps drive successful expansion into the Asia Pacific region for world leader in design software. Results at a Glance: The Autodesk Asia Pacific ...

Skimlinks Boosts Transparency for CJ Advertisers to Create Deeper Partnerships

Although CJ and Skimlinks have been longstanding partners, we were thrilled when they wanted to take our relationship to new heights by increasing ...

Taking Affiliate Worldwide: Top Tips for Global Program Success

This guide will deliver the framework of how to successfully go global with step-by-step advice that includes new opportunities and showcases highly ...

Sep 3, 2019
Should You Invest in Singles’ Day?

With Singles' Day revenue climbing exponentially each year, brands are wondering how—if at all—they should invest in this growing seasonal shopping ...

Savings United Connects Coupons with Content

Based in Germany, with employees all around the globe, Savings United is a white label coupon solution that works directly with large content and ...

2019 Holiday Intelligence Report

The 2018 holiday season was a strong one across CJ Affiliate’s network, with double-digit growth in retail revenue and orders. Buoyed by strong ...

Aug 5, 2019
CJ Releases 2019 Holiday Intelligence Report

As US shoppers gear up to spend $142 billion on holiday goods and gifts online this year, marketers of all sizes and in all industries are working ...

Aug 5, 2019
Into the Great Beyond with BorderX Lab: Part 2

This is Part 2 of our interview with Jeff Unze, President of Strategic Partnerships at BorderX Lab. (If you haven't already, check out Part 1.) Jeff ...

What in the World Wide Web: Moving Forward in the Face of Privacy Changes

This is part one of a series discussing recent digital privacy trends. Here we begin by sharing our philosophy. Head over to part two to read all ...

Jun 6, 2019
Advertiser Integration Solutions for ITP 2.2 and Beyond

Apple’s Intelligent Tracking Prevention (ITP) feature, first released in September of 2017, has imposed greater restrictions on cookie-based tracking ...

Jun 6, 2019
4 Ways Advertisers Can Win the Back to School Season

To learn how affiliate marketers can best take advantage of the Back to School season, CJ Affiliate turned to Lisa Hein at performance marketing ...

May 28, 2019
A Data-Driven Look at the Impact of Continual Publisher Recruitment on Long-Term Growth

As technology has gotten smarter over the years, the consumer has naturally followed suit. They now expect their needs to be met in a more immediate, ...

Into the Great Beyond with BorderX Lab: Part 1

We recently sat down with Jeff Unze, President of Strategic Partnerships at BorderX Lab, to discuss the ins and outs of the Chinese market and how ...

Why Retailers Should Focus on China for Global Ecommerce Growth

Cross-border shopping is becoming a way of life for Chinese consumers who put high value on securing brand-name and luxury items directly from the ...

Apr 17, 2019
Health & Wellness Brand Drives Big Growth via Search in Affiliate

Health and wellness company, Life Extension, surpassed their goals of increased revenue, number of sales, and brand engagement after implementing a ...

Looking Beyond Traditional Affiliates: Is Content King?

The fastest growing affiliate programs actively recruit publishers to their programs. They invest in new publishers and test out new models. This CJ ...

Using KPIs that Matter to Achieve Influencer Marketing Success

If you're an affiliate marketer stepping into the world of influencer marketing, here are some essential KPIs to help you achieve influencer ...

Fanatics & NMPi Leverage Dynamic Data via Paid Search to Grow Revenue through Affiliate

Fanatics, the leading e-commerce partner for the world’s top sports brands, leverages data through CJ and publisher NMPi to dynamically change PPC ...

The Right Way to Engage with New Affiliate Partners

Here are some useful ways to grow your advertising portfolio, establish new affiliate partners and diversify your publisher mix. This CJ authored ...

2018 Holiday Performance Benchmarks

The CJ Affiliate global network during Holiday 2018 experienced solid revenue and order growth driven by strong shopper interest in purchasing ...

Feb 13, 2019
CJ Releases 2019 Holiday Performance Benchmarks

The CJ Affiliate global network experienced 29% revenue growth for Holiday 2019. This immense growth was driven by strong shopper interest in ...

Most Popular Junction Posts of 2018

The year was 2018. Publishers and Advertisers lived in harmony in the CJ network. Agencies became CJ Ambassadors. GDPR had our collective heads and ...

Feb 7, 2019
3 Tips for Maximizing Revenue with Travelers

To learn how affiliate marketers can best convert the increased interest in travel purchasing during Q1, CJ Affiliate turned to Sarah Bundy at the ...

Jan 21, 2019
New Chinese Ecommerce Regulations and Cross-Border Shopping

New regulations in China aimed at ecommerce took effect on January 1, 2019. The updated regulations should be welcome news for both advertisers ...

Jan 15, 2019
2018 Holiday Peak Week Benchmarks

Purchases of computers, clothing, home goods and shoes led to strong year over year performance in the CJ network on Black Friday and Cyber Monday ...

Dec 10, 2018
Holiday Pulse: Thanksgiving & Black Friday 2018 Benchmarks

Strong sales on Thanksgiving Day and Black Friday set the stage for strong holiday performance that could exceed e-commerce growth forecasts. Based ...

Nov 27, 2018
IHG Leverages CJ to Shift Consumer Perception and Increase Direct Bookings

With an increasing cost of sale due to consumer booking behavior shifting to a reliance on third-party vendors, InterContinental Hotels Group looked ...

Financial Services Brand Grows Lead Quality & Incremental Sales with CJ

A well-known financial services brand leveraged CJ Influence Campaigns to connect with targeted influencers to grow lead quality and generate ...

Key Tactics for a Holiday Season That Will Keep on Giving

A review of last year’s affiliate shopping trends and what they mean for holiday 2018. One of the best guides to anticipate what will work for this ...

Oct 10, 2018
How to Execute a Successful Q4 Strategy

You’ve determined your Q4 strategy through promotional planning, historical analysis, and account review by reading our article, How to Plan a ...

Oct 10, 2018
How to Plan a Successful Q4 Strategy

Q4 can be a busy time of year, as affiliate managers hustle to schedule and coordinate brand and site promotions as well as ensure they meet program ...

Oct 9, 2018
2018 Holiday Intelligence Report

Online shopping is the growth engine for US retail, in general, and especially during the holiday season. CJ Affiliate’s newly released 2018 Holiday ...

Jul 18, 2018
What You Need to Know about Apple Intelligent Tracking Prevention (ITP)

Are you prepared for Apple's newest Intelligent Tracking Prevention update? What is Apple ITP 1.0? In September 2017, Apple released an update for ...

Jun 27, 2018
Cross-Device: A Year in Review

The era of Cross-Device has arrived. In just over a year since we launched our cutting-edge Cross-Device solution, more than 1,000 Advertisers have ...

Jun 25, 2018
Gizmodo: Generating Scalable Revenue through Powerful Audience Engagement

Affiliate marketing has grown in appeal for large scale Content Publishers and the brands with whom they work. The performance transparency, ...

Strategies for Back-to-School Promotions from Gen3

School’s out. Back-to-School promos are in. Across the country kids are cheering as they leave classes for the last time this school year. While ...

Jun 6, 2018
Captivate & Capture Customers through Commerce Content

Commerce content is all the rage. And after meeting with three top Publishers in the game at CJU17 last year, we know why. These content specialists ...

Network Publisher Recruitment Provides Sustainable Brand Growth

In affiliate marketing, the recruitment of new, quality Publishers, and nurturing those relationships, is critical to long-term growth. Network ...

Making the Most of CJ's Shopping Feed Format

A comprehensive product feed, also known as a product catalog, can enable opportunities between advertisers and publishers across all levels and ...

GDPR and CJ Affiliate: Our Preparation

Both CJ Affiliate and Conversant support the principle of GDPR—to strengthen and unify data protection for all individuals in the EU—and are already ...

CJ Affiliate’s Approach to the General Data Protection Regulation (GDPR)

Data protection has always been a cornerstone of our business, and we have been working diligently to ensure our compliance with the General Data ...

Cross-Device Offers a New View into Affiliate Performance

To date, over 1,000 of our Advertisers have enabled Cross-Device tracking, resulting in hundreds of thousands of orders tracked and millions of ...

Feb 27, 2018
What Google’s Recent Ad Blocking Means for CJ

In an effort to provide an improved experience for website visitors, Google recently launched an ad blocker on its Chrome browser for ads that don’t ...

A Conversation with New Global Partner Afilio: Part 2

Below, we continue from A Conversation with New Global Partner Afilio: Part 1, our interview with founder Julien Turri, to gain some insight into how ...

A Conversation with New Global Partner Afilio: Part 1

As CJ Affiliate continues to keep global perspective at the forefront of affiliate strategy, we joined forces with Latin American company Afilio. ...

Fortune 500 Retailer Drives Incremental Revenue using CJ Customer-Level Omni-Channel Insights

A Fortune 500 retailer drives significant, incremental revenue by leveraging CJ’s Affiliate Customer Insights to understand offline consumer ...

Access Your Most Valuable Customer through Affiliate

Recent data from 2016 and 2017 Affiliate Customer Insights proves that, in comparison to other channels, affiliate consumer behavior and overall ...

Dec 20, 2017
Raise the Stakes on Affiliate Investment: Part 2

In the first part of our deep dive on why affiliate should command more investment, we examined the purchase and brand engagement behavior that makes ...

Dec 18, 2017
2017 Holiday Peak Week Benchmarks: A High-Growth Story

Days of strong sales in the week leading up to Black Friday and through Cyber Monday show preparations and planning for Holiday 2017 paid off. Based ...

Dec 1, 2017
Holiday Pulse: Black Friday 2017 Benchmarks

Strong sales on the official start of the holiday shopping season signal online retail sales will meet growth expectations. Based on preliminary ...

Nov 26, 2017
3 Important Findings to Know for 2017 Holiday Shopping Season

This holiday season, shoppers will do even more of their gift shopping online—ecommerce sales are projected to increase 16% over last year and ...

Nov 10, 2017
2017 Holiday Intelligence Report

CJ Affiliate’s Holiday Intelligence Report outlines global affiliate marketing trends and strategies for the holiday season. Planning for Holiday ...

Jul 17, 2017
Discover the Value of the Affiliate Shopper

In this infographic we outline how the affiliate channel outperforms other marketing channels in several key performance metrics. Learn more about ...

How to Identify & Work with Content Publishers

In this short video clip from the recent CJU16 session “Take It to the Next Level with Bloggers,” Publisher Development Manager Zoe Pedziwiatr ...

Lifestyle Blogger Sees Revenue Growth through Audience Expansion

Lifestyle blogger Jo-Lynne Shane gained new Advertisers, increased Publisher commissions, and boosted ad sales revenue after a CJ Content-Certified ...

Online Design Marketplace Connects with Influencers to Drive Targeted Traffic

An online design marketplace increased brand engagement and sales by employing CJ's Content Solution and the VIP Influencer Campaign to drive ...

Finance Content Publishers Increase Revenue through New Relationships

Finance content publishers Wealth Bytes and Frugal Rules established new, relevant relationships leading to a year-over-year increase in revenue ...

2016 Holiday Intelligence Report

Q4 started this week, and you know what that means! The holiday shopping season is just around the corner. Do you have your affiliate programs in ...

Oct 4, 2016
2016 Mobile Intelligence Report

Today marks the release of our 2016 Mobile Intelligence Report, which leverages data from CJ Affiliate's global network of advertisers and ...

Apr 25, 2016
Outdoor Apparel Retailer Increases Revenue During Critical Holiday Sales Season

An outerwear retail company increases YOY sales during the ever-important Thanksgiving sales week by leveraging CJ’s Affiliate Customer Insights to ...

Specialty Retailer Increases NTF Customers & Revenue, Maintain ROAS

A woman's specialty retailer increases new-to-file (NTF) customers—and revenue—while maintaining return on ad spend (ROAS), by tracking and analyzing ...

From Singles Day to Holiday Success

E-commerce giant Alibaba.com raked in a massive $14 billion in sales on Singles Day, November 11, 2015. Up 54% from last year’s already impressive ...

Nov 12, 2015
Timing, Trends & Tips for 2015 Holiday Season

In this webinar recording we offer top level insights from our 2015 Holiday Intelligence Report. Highlights include the most import trends from 2014 ...

Aug 19, 2015
The Power of Affiliate Marketing

To help you better understand the new consumer journey and the important role of affiliate marketing, we've created the following infographic. It ...

Advertisers & Agencies
Expand Your Brand’s Reach

Achieve sustained growth and reach your target audience. Work with world-class publishers and influencers to successfully promote brand products and services.

Publishers & Influencers
Partner with the World’s Best Brands

Earn seamlessly by partnering with the world’s most widely recognized brands, promoting products and services your audience enjoy. Engage with brands you know and love all in one place.