video

The Consumer Megatrends Shaping Holiday 2019

Nov 21, 2019
Written by CJ Affiliate

Disruption in ecommerce is here to stay, so looking deep into what drives consumer buying now, and in the future, will help marketers develop strategies that resonate. 

 

Sandrine Thompson, Director of Strategic Insights at CJ Affiliate, presents three important megatrends shaping the affiliate channel today and what you should do about them during the upcoming holiday season. Filled with examples of how the trends are playing out in affiliate, you'll gain an understanding of the competitive plays you can make to respond to evolving customer expectations, plus a checklist of how to apply them to holiday planning and beyond.

CJU19 was held on September 9-12, 2019 in Santa Barbara, CA.