Best Practices

Spring has sprung in the Northern Hemisphere at last…more sunshine! Birds are chirping! Flowers are blooming! What’s even more exciting is the fact ...

Tax services is one of the hottest advertiser categories in Q1 with the start of the tax filing season hitting at the end of January. Think this ...

Selecting an affiliate marketing platform is a critical decision for marketers—the challenge lies in making the right choice. Luckily, Martech ...

CJ has been made aware of significant changes in the revenue assigned to various channels within Google Analytics (“GA”), caused by Google’s planned ...

As social media continues to evolve and new platforms rise and fall, policies and posting methods are constantly shifting. You may be wondering where ...

CJ is a partnership ecosystem where thousands of publishers and brands engage billions of consumers worldwide—and we’re growing bigger every day! ...

Ahhhh, there’s nothing better than the feeling of getting the best price! And a large number of consumers agree—according to the results of a recent ...

Email is the granddaddy of the digital marketing world. Labeled with (and rightly so!) a bad reputation from the ‘spammers’ of the past, email ...

Different publishers excel at different promotional strategies, and new publishers gain popularity with changing industry trends. Looking to ...

As a member of the Support Team at CJ, I often receive questions from publishers about payment status or how to know when you should expect to ...

Managing ROI is a common focus for many advertisers. Luckily, CJ offers a variety of tools to help you determine and manage these targets for your ...

The CJ network is an expansive ecosystem that’s constantly growing and evolving, offering both advertisers and publishers countless opportunities for ...

Travel booking trends typically curve upward from January and peak in early August. However, a key booking period that often gets overlooked is from ...

Activation campaigns are used to encourage newly joined publishers to begin brand promotions and breathe new life into seasoned or inactive ...

What’s in a name? For these publishers, quite literally the key to Q4 shopping. The partners are focused on promoting brands during peak days or ...

Preparation is the foundation for success, especially heading into the Q4 shopping season. In this article, we’ll tap into CJ tech, tools, and ...

What started as a fun tradition among college students in Nanjing, China in the 90s has grown into the largest ecommerce day of the year. Singles’ ...

Puffy vests, tall boots, pumpkin spice, and everything nice. All signs point to the start of Q4—we’re officially in spooky season and on our way to ...

Google recently made updates to help ensure the quality of their search results by preventing link spam from damaging the search experience for ...

No matter the quarter, it's always peak season for somebody somewhere—meaning endless opportunities for affiliate publishers looking to create ...

It all started with a big boom, but not the cosmic kind. The boom we’re talking about is the one that digitized India back in 2015. The Digital India ...

You’ve heard us talk a lot about the importance of optimizing with your publishers—and there are so many ways to go about it. In this article, we’ll ...

We’re on a mission to make sure that everyone in the CJ community has a fruitful and positive experience—and part of that is preventing and ...

Much like spring cleaning, you can declutter, organize, and optimize your CJ account to make it easier to run your program and set yourself up for ...

A lot goes into managing an affiliate program and the opportunities for growth can feel endless. To zoom in on the best ways to move the needle, we ...

We made it! It’s finally 2021, and with a new year, comes new opportunities to grow and develop your affiliate program. Cultivate a winning approach ...

Due to intense regulations in the financial industry, financial advertisers are known to be very selective when it comes to adding publishers to ...

It’s hard to reach new heights if you don’t hold yourself accountable to an action plan. Luckily, we’ve done the work for you this time with our ...

The new year brings new opportunities to expand your growth internationally and reach new customers. Whether you’re a publisher looking for ways to ...

Many of the largest social networks like Instagram, Twitter, TikTok, and Snap allow influencers only one link in their profile bios. For influencers ...

In order for your affiliate program to reach its full potential during an important shopping season like Q4, it’s crucial that it’s attractive to ...

Coupon and deal publishers make up a large proportion of the affiliate space, but the label comes with some baggage—a common misconception is that ...

In a year when business growth is more important than ever before, recruiting new publishers into your affiliate program is a no-brainer. We truly ...

Choosing an influencer to collaborate with goes far beyond the number of followers they have on social media. A certain level of time, research, and ...

We tend to make a lot of analogies to describe CJ's Network Quality team: they're network watchdogs, the internet police, or affiliate detectives. ...

Industry experts weigh in on how best to make the case for affiliate. What’s the best way to talk about the affiliate channel and your role as an ...

CJ's Insights reporting dashboard displays your program data in a way that makes it easy to recognize trends and identify the partners, time frames, ...

It's the start of a new year, and optimism and ambition is at an all time high. We all want to be better, do more, and approach the plans for our ...

We may be in the thick of Q4, but it's not too late to glean more insights that could put the finishing touches on your holiday strategy. So we ...

As the holidays approach, professional and personal to-do lists get longer, and time seems to get shorter. To help keep you organized as we head into ...

Well, here we go again—we blinked and suddenly it’s November. Things are really heating up around here (maybe it’s all the layers?) and the holidays ...

This article highlights five reasons influencers turn down campaign work — with input directly from influencers about common mistakes and blockers ...

Did a spritely Japanese woman recently re-teach you how to fold all of your clothes? Well, the wisdom of Marie Kondo extends far beyond your closet. ...

We know that every content creator’s dream is to get paid to craft creative and meaningful partnerships with brands. Fortunately, affiliate marketing ...

You've spent the last few months "tidying up" your closet, bookshelves, garage, and who you follow on social media (yep, that's a thing) so...what's ...

CJ can help you leverage your current US affiliate marketing and ecommerce tools to facilitate Chinese cross-border shopping. According to eMarketer, ...

To learn how affiliate marketers can best convert the increased interest in travel purchasing during Q1, CJ Affiliate turned to Sarah Bundy at the ...

A review of last year’s affiliate shopping trends and what they mean for holiday 2018. One of the best guides to anticipate what will work for this ...

You’ve determined your Q4 strategy through promotional planning, historical analysis, and account review by reading our article, How to Plan a ...

Q4 can be a busy time of year, as affiliate managers hustle to schedule and coordinate brand and site promotions as well as ensure they meet program ...

Tracking affiliate engagement, influence, and transactions across both mobile and web environments is essential for a holistic understanding of true ...

A comprehensive product feed, also known as a product catalog, can enable opportunities between advertisers and publishers across all levels and ...

Influencer Marketing remains a hot button topic. But what does it all mean for you and affiliate? I’m a gamer off hours; there’s nothing I love more ...

Before jumping into affiliate, it’s important to assess what you’ll need to bring to the table. Many publishers dive in and expect quick results, but ...

As one of Q4’s largest shopping events, Free Shipping Day is a cost-effective means of driving last-minute holiday sales and boosting brand presence. ...

Recently, we shared the top reasons an advertiser would want to reach out to their publishers, like sharing program, company, and promotional ...

Proper communication with your publishers is key to managing a successful affiliate program. But where do you start? This is a common question we ...

The affiliate space is an exceptionally relationship-oriented industry, and thus communication is key for any successful affiliate program. A common ...

Since launch on May 24, we’ve shared a lot about what Cross-Device is, how it works, and why it’s valuable to you. But now that you’re informed on ...

Publisher Groups allow you to organize publishers into categories or segments within your affiliate program. For example, you can build groups based ...

A key to growing your affiliate program is to understand how to communicate successfully with your publishers, and finding what works best to convert ...

Recently, our Senior Director of Publisher Development, Sarah Crosby, sat down with influencer marketing blog and software provider, GroupHigh. In ...

Here at CJ, we have no shortage of data. Everything you need to know about your consumers is flowing through our system, the CJ Account Manager ...

Recently, one of our publishers said to me, “I didn’t know that your APIs at CJ did that!” After speaking with some other clients, it became clear ...

Here at CJ Affiliate, we’re passionate about a number of critical things: how we can move the affiliate industry forward, enable client success, and ...

The end of the year is full of retail shopping days that we plan for in a big way, all the way up to Christmas Day. Yet generations of UK and ...

Developing an international publisher base and “Going Global” is always a topic of conversation within the affiliate channel. Although many ...

Now that we're well into Q4, are you ready to celebrate the holidays? If you're like me, you're ready to gobble down that turkey on November 24! But ...

According to our 2016 Holiday Intelligence Report, shoppers this holiday season will likely dedicate more of their holiday spend to gifts of ...

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. To recap from Part 1 and Part 2, we ...

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. We're back again with two more affiliate ...

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. Publisher diversification strategies can ...

Note: You must be logged into the CJ Account Manager Support Center for the links in this article to be active. A great way to motivate publishers to ...

October is almost here and with it comes the beginning of the holiday season; fall leaves lead to pumpkin flavored everything, which spills over into ...

In a survey fielded to 6,000 content creators, 1,200 consumers, and 150 top brand markets, 31 percent of respondents found blogs to be the online ...

Here at CJ Affiliate, we are always preparing for Q4. One great way to do this is to run an activation campaign in Q3 to ensure that you are ...

In this, the first of a three-part blog series, CJ Affiliate's Strategic Insights Director, Sandrine Thompson, will present forward-thinking ...

There are a few ways to go about international expansion within the affiliate channel. Which route to take is dependent on a few variables based on ...

In the last few years there has been an influx of bloggers making their way into the affiliate arena. Why? Bloggers and influencers have more of an ...

Affiliate marketing isn't just about helping advertisers and publishers, it's also about helping consumers find the products and services they want. ...

The CJ Affiliate network is composed of publishers in nearly all the populated regions of the world; and millennials are one of the largest ...

We're pleased to announce the launch of our most advanced service offering yet: Affiliate Customer Insights. Originally unveiled in September of ...

We are honored to announce that CJ Affiliate by Conversant won two 2016 Performance Marketing Awards at the April 26 ceremony in London. After being ...

CJ is pleased to announce enhancements to our ViewThrough tracking technology, which allows advertisers to commission publishers on an ad impression ...

One of our primary goals at CJ Affiliate is to make your affiliate marketing journey as smooth as possible. Often times, affiliate managers find that ...

There's a lot to think about when you're setting up your CJ account. There's technical integration, your network profile, program terms, and more. Of ...

Springtime is fast approaching, and whether you're already easing into warmer weather on the west coast or still waiting for that heat wave to hit ...

Drawing from findings by CJ's Strategic Insights Director Sandrine Thompson, see how trends in the areas of mobile, global, audience, and content ...

As a new year starts it's easy to be so focused on rolling out new campaigns that you forget all about your affiliate tracking code. If your account ...

As a member of the Publisher Development team, I am always searching for new advertisers to recommend to publishers. Like a baseball scout looking to ...

With Valentine's Day less than two weeks away, shoppers are just about ready to finalize their buying decisions. Last year's data suggests that sales ...

All the lights are down, Christmas trees composted, and decorations put away. The holidays may be over, but I gathered some great insights from the ...

While some find relief that the hustle and bustle of the holidays has passed, others recognize that the New Year marks the start of another important ...

Feeling the holiday fallout yet? While the fourth quarter is a huge driver for many affiliates, the winter doldrums offer creative opportunities to ...

Are you constantly tasked with lowering your cost per action (CPA) while also maintaining or exceeding revenue goals? This can be very frustrating, ...

In follow up to part one of this series, we continue our interview with Tim Katlic, Head of Marketing at Savings.com, as he discusses best practices ...

Here at CJ Affiliate we continue to seek growth in the trademark bidding sector. For those not yet familiar with the practice, trademark bidding is ...

We’ve all been there—completely confused and looking for a quick resolution. We follow our impulse to immediately call the 800 number or send an ...

The Rolodex was once a marketer’s most prized possession. It represented a career-long accumulation of connections and relationships. This desktop ...

With Q4 madness right around the corner, it's important to find a way to make your brand—and your holiday promotions—stand out. As an advertiser, ...

Black Friday and Cyber Monday aren't the only shopping holidays coming up this month. The recently identified "Singles Day", taking place on 11/11 ...

If you're reading this, you've likely experienced the long and arduous process of either searching for paid placement opportunities or, as a ...

Don’t think holiday shopping means serious affiliate business? Think again. Last week comScore reported that Black Friday sales topped $1 billion for ...