Jun 28, 2017
Written by Bryan C.
Since launch on May 24, we’ve shared a lot about what Cross-Device is, how it works, and why it’s valuable to you. But now that you’re informed on these topics, you may be wondering, “What’s next?”
Once you enable Cross-Device, there are a few key ways you can make the most of this solution. For those of you who already enabled Cross-Device, we’ve got a simple, three-step approach to crafting a strategy for effectively using this solution.
*NOTE: If CJ Cross-Device is new to you, watch our overview video. You can also find it hosted on the Cross-Device article within the CJ Support Center.
As publishers are now making a lot of decisions based on Cross-Device behavior, give them every chance to know that you’re Cross-Device enabled. Once you are enabled for Cross-Device, here are the key areas of your program to make sure are covered:
In Commission Detail Reporting, you’ll notice a new column called “Is Cross Device”. Transparency into Cross-Device transactions adds a powerful new frame of context to this report. There’s a lot of fields in this report, so focus on:
Then, start asking big questions. Dig in to drive more sophisticated decisions around the offers, publishers, and customer experiences tied to your affiliate program. Here are some sample questions to get you started:
Consider which publisher business models are driving you Cross-Device consumers, and then engage with them to find new growth. Publishers with Content and Social classifications are seeing the biggest impact from Cross-Device, which makes sense since so much of their content, and many of their experiences often target mobile readers and users. This is the time to pick up the phone and explore all the publisher opportunities that Cross-Device has opened up for the affiliate channel.
This checklist offers a simple, yet comprehensive approach to maximize the benefits of the Cross-Device solution. When used to its full capacity, Cross-Device allows you to learn more than ever about how consumers engage with affiliate, and to build stronger and more transparent relationships with the publishers you’ve been looking to grow with.
CJ’s Cross-Device solution allows advertisers and publishers to recognize growth and efficiency by identifying partnerships that engage their target audiences. By unlocking and uncovering performance that is occurring in multi-device customer journeys, affiliate marketers can now begin to better understand what influences different customers during the path to purchase.