Oct 9, 2018
Written by Carissa P.
Q4 can be a busy time of year, as affiliate managers hustle to schedule and coordinate brand and site promotions as well as ensure they meet program goals.
The content of this article has been refreshed for 2019.
To make this Q4 even more successful, we highly suggest early preparation with strategic planning, analysis, and a quick account review.
Customers are looking for the best deals during the Q4 shopping season, and when you provide the best offers possible, it positions your brand for success. When you decide which offers to promote during Q4, here are a few things to consider:
After you determine your promotions, organize them in a calendar to share with your Publishers as early as possible. Publishers are already planning and creating content for Q4, so the more time you give them to slate in your promotions, the more likely your brand will be featured. Also, consider that Q4 placement inventory sells out quickly, so finalize your promotional calendar early to ensure optimal exposure for your top Q4 offers.
Historical performance analysis can be key in developing your Q4 2019 strategy. Use our Insights reporting suite to run performance reporting on your KPIs, including revenue, clicks, AOV, and ROAS to name a few. Set the date range for various time periods and review year over year and quarter over quarter performance (i.e. Q4 2018, QTD for 2018/2019). Expand each KPI gauge to review top performing partners, links, websites, coupons and more to identify trends and partnership opportunities. As you review and analyze the data:
If your account is Cross-Device enabled:
Finally, review your account to be sure some of the basics are ready to go before the rush of Q4 hits:
Kick off Q4 by creating a strategic promotional plan, identifying key Publisher opportunities through analysis, and completing important account updates to position your brand for a successful holiday shopping season.
Learn more in part two of this series where we discuss How to Execute a Successful Q4 Strategy!
CJ’s Cross-Device solution allows advertisers and publishers to recognize growth and efficiency by identifying partnerships that engage their target audiences. By unlocking and uncovering performance that is occurring in multi-device customer journeys, affiliate marketers can now begin to better understand what influences different customers during the path to purchase.