Oct 10, 2018
Written by Ashley G.
You’ve determined your Q4 strategy through promotional planning, historical analysis, and account review by reading our article, How to Plan a Successful Q4 Strategy.
The content of this article has been refreshed for 2019.
Now you need to develop the strategy for the execution of these plans. It’s important to organize, communicate, and promote your offers to your Publishers to make sure your brand receives coverage during this highly competitive time of year.
Publishers are more likely to promote Advertisers they’ve already seen success with, so encourage your Publishers to start promoting you ahead of the Q4 push. In order to encourage them to promote your brand sooner, offer them incentives that entice them to promote you ASAP. Here are some strategies to consider:
Q4 is a busy time for people in and out of the office, so the more things that are organized in advance, the smoother the season will go. Here are some strategies to consider:
Communication is key for getting your offers in front of your Publishers, so start early and often. Share Q4 promotions and information as soon as it’s set. Here are some strategies to consider:
With so many high volume shopping days in such a short time frame, it's important to stay on top of performance as you go along and use data to inform any last minute tweaks needed to make your strategy more effective. In addition, reviewing results immediately after the holidays are over can only make you more prepared for the new year and following Q4. Review a sale or holiday period by selecting the full date range and comparison period within the Insights dashboard.
Some questions to ask while reviewing to take a deeper dive may include things like:
Developing a strategic Q4 in advance will allow you to identify additional opportunities you may not have been able to take advantage of previously. Here’s to a successful holiday season!