Oct 10, 2018
Written by Ashley G.
You’ve determined your Q4 strategy through promotional planning, historical analysis, and account review by reading our post How to Plan a Successful Q4 Strategy.
Now you need to develop the strategy for the execution of these plans. It’s important to organize, communicate, and promote your offers to your publishers to make sure your brand receives coverage during this highly competitive time of year.
Publishers are more likely to promote advertisers they’ve already seen success with, so encourage your publishers to start promoting you ahead of the Q4 push. In order to encourage them to promote your brand sooner, offer them incentives that entice them to promote you ASAP. Here are some strategies to consider:
Q4 is a busy time for people in and out of the office, so the more things that are organized in advance, the smoother the season will go. Here are some strategies to consider:
Communication is key for getting your offers in front of your publisher’s eyes, so start early and often. Share Q4 promotions and information as soon as it’s set. Here are some strategies to consider:
Develop a strategic Q4 in advance and it will allow you to identify additional opportunities you may not have been able to take advantage of previously. Here’s to a successful holiday season!