In a year when business growth is more important than ever before, recruiting new publishers into your affiliate program is a no-brainer.
We truly believe that recruitment is the lifeblood of long-term growth and that the most fruitful path to recruitment success is with the power of a thriving community at your fingertips (*cough* the CJ Affiliate network). To really hammer this point home and assist in your recruitment efforts, we pulled together our top content about recruitment in one handy place to address your most pressing questions.
Let’s get into it.
Does continuous recruitment really make a difference?
This is easy—YES! We examined CJ network data over a five-year span and discovered that while publishers that were in a program in the first year still contributed a meaningful percentage of advertiser program revenue, on average, 60% of program revenue comes directly from newly recruited publisher partnerships. Read our article, A Data-Driven Look at the Impact of Continual Publisher Recruitment on Long-Term Growth for the full story.
What about a recruitment success story?
We've got one. Check out this case study, Consumer Electronics Brand Sees Big Growth from Recruitment & Activation to learn how CJ’s recruitment solutions and network expertise helped this new-to-affiliate advertiser identify, recruit, and activate a diverse mix of publishers to reach key customer demographics in international markets for a revenue increase of 265% YOY in Q3 and Q4.
How are current events affecting recruitment efforts?
They’re more important than ever. When Amazon made massive cuts to their affiliate program in April 2020 during the pandemic, many publishers went looking for new monetization options. Since then, the CJ network has seen an unprecedented amount of new publisher sign-ups as new publishers are embracing the network affiliate model. Read our article, Amazon Pull-Back from Affiliate Offers Prime Opportunity for Advertisers to find out more about how to capitalize on this opportunity and welcome new publishers into your program.
Can I use the CJ Account Manager to find and recruit new partners?
Absolutely! We recently launched a revitalized recruitment experience, Recruit Partners, that taps into rich data sets and smart matching capabilities. Don’t be shy—spend some time playing around in the Recruit Partners tab in your CJ account and create a recruitment list. New partners are only a step away!