Promotional Methods

Level Up Your Affiliate Program with a Non-Branded Keyword Search Strategy

The paid search space is notably complex and fast-paced. Within affiliate marketing, it’s often seen as difficult to master, fairly competitive, and ...

Spot Your Next New Partner on the CJU24 Publisher Spotlight Stage

CJU’s Publisher Spotlight Stage gives a curated group of publishers a way to showcase what’s new and noteworthy about their offerings. This year, ...

2024 Q4 Shopping Intelligence Report

The 2024 Q4 shopping season presents a landscape of cautious optimism. While consumer spending is projected to increase, shoppers continue to ...

Expand Your Tracking onto the Big Screen with tvScientific

Over 9M brands make up the digital marketplace. In sharp contrast, a mere 500 brands dominate 80% of the television advertising market. But what if ...

Identifying Cross-Channel Synergies in Affiliate

Successful marketing puts the customer journey at the center of strategy. In an omnichannel framework, each marketing channel serves as a lever to ...

How Marketers Can Make the Most of Prime Day 2024

Amazon’s birthday is just around the corner and savvy shoppers know what’s in store (or should we say…what’s online 😉) Prime Day will take place ...

Take Your Affiliate Strategy on the Road this Summer

As the weather heats up and millions of people in the northern hemisphere head out of town for their summer plans, it’s more important than ever for ...

Commonly Held Myths About Complementary Search Partners, Debunked!

The affiliate channel has long been a haven for highly accountable marketing, but even amidst all the tracking capabilities and mountains of data, ...

How Marketers Can Flourish this Spring with Top Promotional Tips

Spring has sprung in the Northern Hemisphere at last…more sunshine! Birds are chirping! Flowers are blooming! What’s even more exciting is the fact ...

It Happened to Me: I Changed My Opinion about Shopping Browser Extensions

Many advertisers have doubts about the value of shopping browser extensions. When I was an advertiser myself, I had all of the preconceived notions ...

goop Solved for TV Measurement & Saw 170% Increase in New Customer ROAS with CJ

Lifestyle brand, goop, used CJ’s Clickless Tracking solution to measure sales from a national TV segment, resulting in an impressive number of new ...

CJ Demystifies Shopping Browser Extensions with New Study

Shopping browser extensions now play a pivotal role in generating affiliate revenue, crafted by a variety of publishers to simplify the online ...

Expedia Group & FlipGive Shatter Revenue & Social Impact Goals with Unique Partnership Enabled by CJ

Expedia Group, the leading traveler technology platform, sees strong results through an innovative affiliate marketing partnership that powered ...

Quantifying the Business Value of Shopping Browser Extensions

A data-driven approach to understanding their significant impact on the affiliate ecosystem. Shopping browser extensions are one of the most popular ...

2023 Cyber Week Results Across the CJ Affiliate Network

Cyber Week emerged as a success for the affiliate channel as consumer enthusiasm for retailers’ deals and publisher cash back offers translated into ...

Assembly is Made of All the Right Stuff

Our relationship with Assembly runs deep. We're proud to say that CJ was one of the first affiliate networks the global agency worked with more than ...

Winning Over the Masses: How to Capture 240 Million US Digital Shoppers

In the digital era we live in, it’s crucial for brands and retailers to grasp changes in online consumer behavior. This understanding allows them to ...

Rethinking Digital Advertising: The Potential of OEM & Browser Advertising

In the ever-evolving world of digital advertising, brands and businesses are facing an uphill battle. The costs of traditional advertising methods ...

How Savings.com is Innovating ‘Lifestyle Giving’ With Ethical Ecommerce

Social responsibility is becoming a crucial part of a company's DNA and the ecommerce industry is no exception. One player leading the charge in this ...

Your Performance Marketing Primer for Prime Day 2023

Deals and discounts have always been strong incentives for consumers, but with this year’s rising inflation and interest rates, the deal-driven ...

Introducing Campaigns: Placement Analysis, Evolved!

Media placements are an invaluable tool for both advertisers and publishers. With a multitude of publisher models and placements to choose from, ...

Early Season Shopping Cuts into Cyber Week Sales Growth

The adoption of an extended Q4 promotional strategy this year had a real impact on the YOY growth brands experienced during the Cyber Week sales ...

The Synergy of Search and Affiliate Marketing is Key to Increasing Performance

Not all search behavior starts and ends with Google. Marketers who understand this can increase bottom-of-the-funnel sales by leveraging the ...

2022 Travel Intelligence Report

Having faced unprecedented market disruptions since 2020, the travel industry shows its resilience, strength, and agility to meet travelers' changing ...

What if Affiliate Wasn't Just a Channel?

Affiliate is traditionally viewed as a standalone marketing channel, but it’s actually so much more—we touch consumers in ways that amplify brands’ ...

Fintech, Your Time to Drive Revenue and Build Margin is Now and Affiliate is Your Answer

The fintech industry’s democratization of financial services is providing a wave of growth that is shaking the economic foundation of the country’s ...

The 5 Keys to a Successful Prospecting Email Campaign

Email is the granddaddy of the digital marketing world. Labeled with (and rightly so!) a bad reputation from the ‘spammers’ of the past, email ...

The Biggest Takeaways from Prime Day Affiliate Sales in 2022

We’ve seen the Prime Day halo effect in full swing in the affiliate channel for many years, and 2022 was no exception. An ecommerce event that acts ...

How to Adjust Your Back to School Strategy for Inflation

Can you smell the bouquets of sharpened pencils? It’s Back to School time once again and parents and students are gearing up for a new year of ...

Publisher Models and How to Work Together

Different publishers excel at different promotional strategies, and new publishers gain popularity with changing industry trends. Looking to ...

Why Affiliate is the Power Player in the Customer Journey

Over the past two years, we've seen the emergence of new and “sticky” consumer behaviors brought on by the pandemic that are driving big growth in ...

Surfmyads Rides the Waves of Change into the Next Affiliate Phase

Coupon publishers have been a major player in the affiliate ecosystem since the dawn of the apply coupon button. So how does a coupon site stay top ...

Advertiser Spotlight: Fiverr

When Fiverr joined the CJ network in 2017, its unique product offering caught our eye. Both startups and established businesses alike can benefit ...

eharmony Leans on CJ's Growth Consultancy Team to Run Successful Search Strategies

Online dating platform, eharmony, leverages the CJ platform and CJ’s Growth Consultancy team to maximize their opportunity with affiliate customers ...

Australia’s Cashrewards Helps Promote Brands with Cashback and a Great Cause

As marketers, most of us know that cash back is a way of life, but it’s been especially prevalent in the land down under. The Australian cash back ...

Spring Break, Here We Come! How Marketers Can Make the Most of Peak Travel Booking

Travel booking trends typically curve upward from January and peak in early August. However, a key booking period that often gets overlooked is from ...

Dell India Consumer Affiliate Program Sees Big Growth After Migrating to CJ

Dell, the global leader in PC and PC-related products, migrated their India-based affiliate program to CJ as part of a global affiliate platform ...

Marketers Can Expect A Return to Tax Season Normalcy in 2022

For marketers, the typical peaks and trends of tax season have been a little topsy-turvy the past couple of years. Luckily, we have some good news ...

Complete Mobile Tracking through Button PostTap App Partnership Yields Fantastic Results

When we announced our strategic partnership with Button, we knew that improving the customer shopping experience and enhancing tracking capabilities ...

Make the Most of Your Affiliate Program with CJ

Growth happens when you reach the right customers at the right time, and running your affiliate program is easier with CJ by your side. Join our ...

How to Run a Successful Activation Campaign

Activation campaigns are used to encourage newly joined publishers to begin brand promotions and breathe new life into seasoned or inactive ...

Instagram Opens the Door for Affiliate Marketing at Scale

Big news from Instagram, just in time for the Q4 peak shopping season – all publishers with Instagram accounts can now earn commissions on purchases ...

10 High Potential Publishers to Partner with in Q4

Have you met these 10 publishers? CJ’s Publisher Development team rounded up a list of high potential publishers for Q4, representing a variety of ...

Win the Holiday Shopping Season with These Q4 Specific Publishers

What’s in a name? For these publishers, quite literally the key to Q4 shopping. The partners are focused on promoting brands during peak days or ...

Get Serious about Singles' Day in 2021

What started as a fun tradition among college students in Nanjing, China in the 90s has grown into the largest ecommerce day of the year. Singles’ ...

Back to School (and the Office) in a Slightly Back to “Normal” World

The sun is shining, birds are chirping, parents are rejoicing: Back to School is happening this year and it’s in person! After more than a year of ...

2021 Q4 Shopping Intelligence Report

With performance marketing getting more recognition due to its strong growth throughout the pandemic, we can't shake the feeling that all eyes will ...

Gain On-Demand Insight into the Affiliate Customer Journey

We’ve all heard it: There’s an imperative need to understand customer shopping behavior beyond just looking at transactions. (And for good reason!) ...

Your 3 Step Formula to Achieve & Measure High ROI Influencer Partnerships

There’s a simple equation for achieving more with your influencer partnerships and making them the high-ROI campaigns of your dreams. In this ...

Finance 2021 Outlook: Fortune Favors the Bold

As the financial services vertical further expands—including credit cards, bank accounts, online banking, insurance, tax fintech and much more—CJ ...

Holiday 2020: Experts Weigh in on a Prolonged Pandemic Peak Season

Junction Live host and Global VP of Marketing at CJ Affiliate, Nicole Ron is joined by Jessica Spira from Ziff Media Group, Amar Shah from Affirm, ...

CJ's Pay Per Call Enhances In-House Call Program & Delivers Record Success

An international hotel chain migrated their in-house call program to CJ's Pay Per Call solution and achieved greater quality control, streamlined ...

Be a First Mover in the Bitcoin Back Rewards Space with Lolli

Created in 2009, bitcoin is a cryptocurrency that requires no middleman or banks, can be used anonymously, and isn’t tied to any country—it’s ...

Network Pulse: 2020 Holiday Shopping

This year shoppers began their online gift buying far earlier and with more enthusiasm than ever before. CJ Affiliate takes a look at 2020’s holiday ...

RS Components Wins Competitive Market Share with Incentive Publishers

Through a strategy fronted by the tactical use of cashback rates and adjustments to their referral window, RS Components managed to break their ...

Turn Online Chat into Sales with Envolve Tech

With the road to conversion getting more competitive than ever before, it only makes sense for brands to do everything they can to enhance the online ...

Travel Blogging in the Age of COVID

We started 2020 on a high note. But then the unexpected happened—a global pandemic brought entire industries to a screeching halt. The travel ...

A Study of Affiliate Customer Journeys

Exploring the data behind single and multi-publisher customer journeys in affiliate. Executive Summary In CJ Affiliate’s whitepaper on Affiliate ...

Ease Consumers' Holiday Season Sticker Shock with Sezzle

Alternative payment methods are here to stay. With all the economic uncertainty surrounding the pandemic, flexible payment methods like Buy Now Pay ...

CJ's Data Science Solution Suite Proves Honey's Ability to Drive Incremental Value

Honey, a subsidiary of PayPal, offers a popular consumer browser extension that automatically finds and applies coupon codes at checkout with a ...

A Closer Look at Coupon & Deal Publishers

Coupon and deal publishers make up a large proportion of the affiliate space, but the label comes with some baggage—a common misconception is that ...

Making the Most of Affiliate in Google’s Messy Middle

As marketers, we're all too familiar with the “funnel”. Originally introduced way back in 1898, it's evolved a few times over the last century, but ...

Your Questions About Recruitment, Answered

In a year when business growth is more important than ever before, recruiting new publishers into your affiliate program is a no-brainer. We truly ...

Back to School Strategies that Cover All the Bases

Well, here we are: over halfway through 2020 and facing the most uncertain Back to School season yet. It’s like a never-ending “choose your own ...

Reignite Brick & Mortar with Site to Store Offers

Throughout the COVID-19 pandemic, there’s no denying that brands with a strong brick-and-mortar presence have been severely impacted by stay-at-home ...

Brands Shift Search Budget to Affiliate and See Major Success with TM+ Publishers

As brands revisit marketing strategies to best meet consumer needs during the COVID-19 pandemic, budget has shifted from more expensive channels to ...

Power Up Partnerships with Promotional Property Commissioning & Program Terms API

Relationships are the heart of affiliate marketing, and we take them extra seriously at CJ. In October 2019, we introduced Promotional Properties to ...

Buy Now Pay Later Publishers Transform Online Payment Models

A new publisher model is increasing consumers’ likelihood to purchase and in turn is transforming payment options. Fintech companies that specialize ...

Make Yourself at Home with CJ's Publisher Onboarding Experience

We believe in the value of publishers. Which is why we're constantly at work behind the scenes to make sure that the CJ experience is a productive ...

Shoptagr Leverages CJ’s Publisher Onboarding Team for Rapid Growth

Cross-platform app publisher, Shoptagr, successfully launched in the CJ network with help from CJ’s Publisher Onboarding team. Shoptagr gained ...

OpenSponsorship Makes it Easy for Brands to Partner with Athletes

Founded in 2014, NYC-based sports marketing platform, OpenSponsorship, is revolutionizing the game for brands that are looking for an easier way to ...

Publisher to Watch: Bing Rebates

Bing Rebates (owned by Microsoft) launched in CJ late 2019. Bing Rebates is a loyalty program currently in pilot for select logged-in and opted-in ...

Savings United Connects Coupons with Content

Based in Germany, with employees all around the globe, Savings United is a white label coupon solution that works directly with large content and ...

Health & Wellness Brand Drives Big Growth via Search in Affiliate

Health and wellness company, Life Extension, surpassed their goals of increased revenue, number of sales, and brand engagement after implementing a ...

Prevent Traffic Leaks & Grow Business with Siteplug

As an advertiser leveraging digital marketing and affiliate to extend your brands reach and grow your business, it is crucial to ensure those ...

Surfmyads Talks Global Strategy & Expansion

Surfmyads.com, established in 2006, owns and operate several coupon sites and is primarily known for its leading coupon-code site, Promocodes.com. As ...

Gizmodo: Generating Scalable Revenue through Powerful Audience Engagement

Affiliate marketing has grown in appeal for large scale Content Publishers and the brands with whom they work. The performance transparency, ...

Captivate & Capture Customers through Commerce Content

Commerce content is all the rage. And after meeting with three top Publishers in the game at CJU17 last year, we know why. These content specialists ...

Finder: Growing Reach by Helping Consumers Make Better Decisions

Finder helps people make better decisions. We recently sat down with Fred Schebesta, Co-Founder and CEO of Finder, to talk about the trends he is ...

Network Publisher Recruitment Provides Sustainable Brand Growth

In affiliate marketing, the recruitment of new, quality Publishers, and nurturing those relationships, is critical to long-term growth. Network ...

The Science of Influencer Marketing

Influencer Marketing remains a hot button topic. But what does it all mean for you and affiliate? I’m a gamer off hours; there’s nothing I love more ...

The Crowning Jewel of Luxury Loyalty

In today’s world, consumers are making a notable shift from the in-store shopping experience to online shopping for many of their purchases. While ...

Content is Bigger than Ever at CJU17

The emphasis on content and influencer marketing is larger than ever at CJ Affiliate, and CJU17 will be the perfect reflection of that! More than 30 ...

How to Identify & Work with Content Publishers

In this short video clip from the recent CJU16 session “Take It to the Next Level with Bloggers,” Publisher Development Manager Zoe Pedziwiatr ...

How to Leverage Affiliate’s Cross-Channel Nature

Geno Prussakov, Founder and CEO of AM Navigator, explains how to make the cross-channel nature of affiliate marketing, work for your business. Some ...

New Year Success with Content Publishers

As the year comes to a close and we look back at what shaped affiliate marketing in 2016, it comes as no surprise that content remains a top trend. ...

Lifestyle Blogger Sees Revenue Growth through Audience Expansion

Lifestyle blogger Jo-Lynne Shane gained new Advertisers, increased Publisher commissions, and boosted ad sales revenue after a CJ Content-Certified ...

Online Design Marketplace Connects with Influencers to Drive Targeted Traffic

An online design marketplace increased brand engagement and sales by employing CJ's Content Solution and the VIP Influencer Campaign to drive ...

Finance Content Publishers Increase Revenue through New Relationships

Finance content publishers Wealth Bytes and Frugal Rules established new, relevant relationships leading to a year-over-year increase in revenue ...

5 Things You May Not Know About DealsPlus

DealsPlus, founded in 2006, is not new to the affiliate world but that doesn't mean they shouldn't be on your radar. In fact, all the more reason to ...

VIP Influencer Campaigns: Affiliate and Beyond

In a survey fielded to 6,000 content creators, 1,200 consumers, and 150 top brand markets, 31 percent of respondents found blogs to be the online ...

Publishers: Are You Ready for Q4?

Here at CJ Affiliate, we are always preparing for Q4. One great way to do this is to run an activation campaign in Q3 to ensure that you are ...

A Marriage in Marketing: Content and Affiliate

In the last few years there has been an influx of bloggers making their way into the affiliate arena. Why? Bloggers and influencers have more of an ...

Valentine’s Day Sales Spike Just Around the Corner

With Valentine's Day less than two weeks away, shoppers are just about ready to finalize their buying decisions. Last year's data suggests that sales ...

What Holiday Fallout? It’s a New Year!

Feeling the holiday fallout yet? While the fourth quarter is a huge driver for many affiliates, the winter doldrums offer creative opportunities to ...

Trademark Bidding at its Best [Interview Part II]

In follow up to part one of this series, we continue our interview with Tim Katlic, Head of Marketing at Savings.com, as he discusses best practices ...

Trademark Bidding at its Best [Interview Part I]

Here at CJ Affiliate we continue to seek growth in the trademark bidding sector. For those not yet familiar with the practice, trademark bidding is ...

FinCon 2015 – A Review

Last month, CJ Affiliate attended FinCon 2015 in Charlotte, NC as a proud sponsor! FinCon attracts content creators from across the finance ...

How to Engage 'Content Publishers' via Email

I work with CJ's awesome Content Team, but at heart, I'm a blogger—a blogger who's always excited to start new relationships. That said, like most ...

Publishers: Know Your Terms, Be Compliant

Within the affiliate marketing space, compliance serves as an integral part of maintaining the Advertiser-Publisher relationship. There are "smash ...

Top Sessions We’re Excited For at #CJU2014

By popular demand, CJU will be returning to The Fess Parker DoubleTree Resort, located in downtown Santa Barbara along our gorgeous coastline. But ...

CJ Affiliate at SNAP!

The Content team recently got crafty in Salt Lake City with SNAP! attendees. We taught an affiliate marketing class to standing-room-only crowd and ...

CJ’s Coupon Shopper Study

In the competitive world of online commerce, understanding consumer behavior is critical to success. Yet, at best, marketers cobble together click ...

Travel, Finance and Fashion Oh My!

We hope everyone had a frightful and Happy Halloween last week! In Santa Barbara we are still recovering from our Halloween festivities. Commission ...

Father's Day - What Will Shoppers Be Buying?

Father's Day gift buying is about to take off, and most gifts this year—59 percent of purchases—will be bought online, according to a recent survey ...

3 Important Things to Know This Mother's Day

Since becoming a mother, I realize just how much parents sacrifice for their children and I feel compelled more than ever to find a really great ...

Narrowing Your Search

I consider myself a friend of nature but I am helpless against Mother Nature's strongest weapon: allergy season. The runny nose, the sneezing, and ...

Top Advertisers You May Have Missed

If you've been inside CJ Account Manager lately, you've probably noticed the new publisher Home tab our product and engineering teams recently ...

CJU13 - Save the Date

Ladies and gentlemen, boys and girls, publishers and advertisers...the long-awaited moment is finally here. It's time to get off the edge of your ...

Teeing Up 2013 with High Performing Categories

What does "Trim" (off the weight, not the x-mas tree), Taxes (they're certain), Textbooks (school is back in session), and Travel (everyone needs a ...

The Flight of the Owls - CJ Q/A: HootSuite

Twitter me this: in the vast online social media eco-system, who is the smartest and wisest social media management tool of them all? Ask over 5 ...

Take Me Down To CJU12 [a.k.a. Paradise City]

There's something about Axl Rose and affiliate marketing that just feels right. I don't necessarily picture Axl at his computer updating links and ...