Oct 8, 2015
Written by Jessica W.
Last month, CJ Affiliate attended FinCon 2015 in Charlotte, NC as a proud sponsor! FinCon attracts content creators from across the finance space—from investing, to frugal living, to real estate. The popular conference focuses on education around financial trends and what's happening in media.
CJ connected with top publishers and advertisers, made exciting new contacts, and got a refresher on everything that's happening in the industry. In addition, we sponsored the Solutions Center, which housed a series of presentations on site optimization and tips for bloggers, touching on topics from SEO, to site security, to brand partnerships.
CJ's business development manager Jessica Woodbury presented an educational session on how to succeed in affiliate monetization designed for beginner- and intermediate-level content publishers. Another member of CJ's Content team, development manager Lindsey Kerr, moderated an engaging panel—with representation on both the publisher and advertiser sides—discussing how to increase affiliate revenue and build relationships.
A notable trend is the shift to podcasting and Periscope in the Finance space (and everywhere else!). FinCon featured a full track of sessions around podcasting and video, and they broadcasted over 20 podcasts live from the show floor. Key sponsors included CJ publisher The Penny Hoarder and CJ advertiser TradeKing.
If you didn't get a chance to meet with us in the hall or on the Expo Floor, feel free to reach out to us at firstname.lastname@example.org and say hello!