Successful marketing puts the customer journey at the center of strategy. In an omnichannel framework, each marketing channel serves as a lever to ...
Introducing Channel Detection! This revolutionary enhancement to our Cross Channel Journey solution makes cross-channel insights instantly accessible ...
Many advertisers have doubts about the value of shopping browser extensions. When I was an advertiser myself, I had all of the preconceived notions ...
Expedia Group, the leading traveler technology platform, sees strong results through an innovative affiliate marketing partnership that powered ...
A data-driven approach to understanding their significant impact on the affiliate ecosystem. Shopping browser extensions are one of the most popular ...
In the digital era we live in, it’s crucial for brands and retailers to grasp changes in online consumer behavior. This understanding allows them to ...
CJ has been made aware of significant changes in the revenue assigned to various channels within Google Analytics (“GA”), caused by Google’s planned ...
Not all search behavior starts and ends with Google. Marketers who understand this can increase bottom-of-the-funnel sales by leveraging the ...
What if affiliate wasn't just a channel? What if it was so much more? On this episode of Behind the Numbers: an eMarketer Podcast, CJ's SVP of Client ...
With such a large footprint and an award-winning reputation, it’s hard not to be aware of Gen3 Marketing. The agency currently manages over 100 ...
When quantitative data on customer behavior is missing, it’s all too easy to fill that information gap with perceptions that may be untrue. The ...
Affiliate is traditionally viewed as a standalone marketing channel, but it’s actually so much more—we touch consumers in ways that amplify brands’ ...
New customer acquisition is an essential piece of many brands’ marketing strategies—without new customers, there is no business! And we think the ...
Over the past two years, we've seen the emergence of new and “sticky” consumer behaviors brought on by the pandemic that are driving big growth in ...
When we launched Affiliate Customer Journey reporting on-demand for all advertisers and publishers last year, we were ecstatic to provide the ...
Every customer journey is unique. So, how can advertisers and publishers optimize these journeys to maximize basket value, conversion rates, and ...
Growth happens when you reach the right customers at the right time, and running your affiliate program is easier with CJ by your side. Join our ...
We love thinking about consumer trends. So we thought it would be fun to invite CJ'ers from across the globe (aka some of the savviest consumers we ...
Making a list and checking it twice? Make sure to add CJ’s in-platform Affiliate Customer Journey data to your list for a successful Holiday season ...
After an enlightening and informative session at CJU21 discussing how to leverage our on-demand Affiliate Customer Journey data, the enthusiasm for ...
In August 2021, we introduced Affiliate Customer Journey reporting for advertisers on-demand, and now, we’re launching Affiliate Customer Journey for ...
We’ve all heard it: There’s an imperative need to understand customer shopping behavior beyond just looking at transactions. (And for good reason!) ...
Exploring the data behind single and multi-publisher customer journeys in affiliate. Executive Summary In CJ Affiliate’s whitepaper on Affiliate ...
A global home and business services brand leveraged CJ’s Affiliate Customer Journey solution to diversify media partners which resulted in increased ...