Nov 4, 2021
Written by
Stacey Georgoulis
Making a list and checking it twice? Make sure to add CJ’s in-platform Affiliate Customer Journey data to your list for a successful Holiday season (and check it often!).
CJ released Affiliate Customer Journey On-Demand back in June of this year to allow advertisers to see beyond last-click and understand the true value of their partnerships. This tool will be crucial to preparing for holiday shopping as well as evaluating performance in real-time.
Here's how you can best leverage these rich data insights:
Peak Week and the surrounding weeks are unlike any other time of the year. Competition is at an all-time high for exposure and it’s important to understand which partners are bringing you that exposure across all stages of the customer journey. To decide who you should invest with:
We know that tons of eyes are on performance during the holiday season—across all levels of your organization. The peak weeks of the holiday season are gone in a flash, and everyone wants to get the most out of them. The best part about Affiliate Customer Journey during Holiday? This data is available in real-time, meaning a highly responsive experience that informs your strategy on-demand.
Hot tip: Another quick lever with loyalty partners is to increase commission rates to get your customers a higher reward/cashback. Check out what your competitors are offering and match or beat it. Rewards and cashback can be the trigger to get those shoppers in the discovery and evaluation phase to make a decision and become customers.
There are so many ways Affiliate Customer Journey data can be leveraged in addition to those reviewed here. Dive into the data now to see the true value that each partner brings to your brand. And as the busiest shopping season of the year begins, make sure that you’re coming back to the Affiliate Customer Journey dashboard to look at each partner’s discovery and evaluation influence (not just decision!) when analyzing your return on investment on that Holiday exposure.
Publishers, make sure you’re also reviewing your contribution to the Affiliate Customer Journey in our on-demand dashboard developed to help you uncover where shoppers interact with your properties during their purchase decisions and focus your efforts where they matter most.
Insights provides actionable data on demand in an intuitive, streamlined and easy-to-use platform to help you identify where to take action for your program.
Affiliate Customer Journey analysis provides visibility into customer shopping behavior and unlocks the full value of the affiliate channel and affiliate partnerships.
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