Recruitment

Plug Into Partnerships through CJ’s Universal Tag

CJ’s Universal Tag offers more than just superior tracking—it’s the key that instantly unlocks a suite of cutting-edge solutions from our strategic ...

Level Up Your Affiliate Program with a Non-Branded Keyword Search Strategy

The paid search space is notably complex and fast-paced. Within affiliate marketing, it’s often seen as difficult to master, fairly competitive, and ...

Your Opportunity for [Expo]nential Growth at CJU24

Growth begins with the right partners. The best place to find new partners at CJU24? At Growth Expo, of course! Make sure to peruse the tables at ...

Spot Your Next New Partner on the CJU24 Publisher Spotlight Stage

CJU’s Publisher Spotlight Stage gives a curated group of publishers a way to showcase what’s new and noteworthy about their offerings. This year, ...

2024 Q4 Shopping Intelligence Report

The 2024 Q4 shopping season presents a landscape of cautious optimism. While consumer spending is projected to increase, shoppers continue to ...

CJ Is Wagering Big on the Sports Betting Vertical…Want In?

More than a third of Americans can now take part in online sports betting thanks to a 2018 US Supreme Court ruling that transformed what was ...

Get Ahead of Tax Season: A Top Category in Q1 & Q2

Tax services is one of the hottest advertiser categories in Q1 with the start of the 2023 tax filing season hitting at the end of January. Think this ...

The CJ Performer Program Got a Global Glow Up and It’s Better Than Ever

Launched in 2005, the CJ Performer (CJP) program highlights and recognizes the top-performing, most engaged publishers in the CJ network. A lot has ...

2022 Travel Intelligence Report

Having faced unprecedented market disruptions since 2020, the travel industry shows its resilience, strength, and agility to meet travelers' changing ...

Reach Overseas Audiences this Q4 with These APAC Publishers

As we head into Q4, marketers around the globe are once again dusting off their crystal balls in an attempt to predict what lies ahead in this ...

Publishers: Display Your Diverse-Owned Identity with Sertify

CJ is continuously striving to provide more meaningful and robust opportunities for our small, diverse-owned network partners. It’s no secret that ...

How to Create a Successful Customer Acquisition Strategy in Affiliate

New customer acquisition is an essential piece of many brands’ marketing strategies—without new customers, there is no business! And we think the ...

Publisher Models and How to Work Together

Different publishers excel at different promotional strategies, and new publishers gain popularity with changing industry trends. Looking to ...

See the Full Picture with SimilarWeb Metrics in Recruit Partners

CJ is on a mission to make it easier than ever to find the right partners, which is why we’re thrilled to announce that we’ve joined forces with ...

eharmony Leans on CJ's Growth Consultancy Team to Run Successful Search Strategies

Online dating platform, eharmony, leverages the CJ platform and CJ’s Growth Consultancy team to maximize their opportunity with affiliate customers ...

Valentine's Day in the Time of Covid

Valentine’s Day in these wild, modern times is a very important shopping event for retailers. Read on for CJ’s take on what shoppers will be looking ...

Consumer Electronics Giant Sees Post-Migration Revenue Growth in Global Markets

A consumer electronics brand worked with CJ to bring all global affiliate performance under one platform, leading to increased revenue growth in five ...

How Marketers Can Make the Most of January

After the retail rush of December, the fatigue of the affiliate marketer is real. Consequently, the high-potential opportunities of January are ...

Accelerate Your Partner Discovery

CJ is home to thousands of prospective partners, so we have a duty to make the important matchmaking piece of program management both efficient and ...

Social Media Engagement Rate Metrics are Now Available in Recruit Partners

Recruit new partners and reach new customers using the metrics that matter. We’re thrilled to announce that social media Engagement Rate metrics ...

10 High Potential Publishers to Partner with in Q4

Have you met these 10 publishers? CJ’s Publisher Development team rounded up a list of high potential publishers for Q4, representing a variety of ...

Win the Holiday Shopping Season with These Q4 Specific Publishers

What’s in a name? For these publishers, quite literally the key to Q4 shopping. The partners are focused on promoting brands during peak days or ...

Celebrating Black Business Month

According to the US Census Bureau, Black businesses account for 124,551 of the estimated 2.8 million US businesses, and while the country grows more ...

See & Showcase Social Media Metrics in Platform, Powered by CreatorIQ

CJ’s partnership with CreatorIQ is in full bloom—CJ clients can now harness CreatorIQ’s unparalleled social reach metrics through CJ’s Recruit ...

NordVPN Affiliate Program Spotlight

When the leader in online security, NordVPN, won the CJU19 Advertiser of the Year Award—an award presented to the CJ advertiser that experienced the ...

Advertiser Launch Spotlight: Crypto.com

Based in Hong Kong, Crypto.com launched in the CJ network earlier this year. We sat down with our friends at Crypto.com to learn more about their ...

Five Areas to Innovate Your Affiliate Program

A lot goes into managing an affiliate program and the opportunities for growth can feel endless. To zoom in on the best ways to move the needle, we ...

7 Steps to Create a Plan for a Successful 2021

We made it! It’s finally 2021, and with a new year, comes new opportunities to grow and develop your affiliate program. Cultivate a winning approach ...

How to Put Your Best Foot Forward & Gain New Finance Partners

Due to intense regulations in the financial industry, financial advertisers are known to be very selective when it comes to adding publishers to ...

Advertiser Growth Checklist: Build, Optimize, & Maintain Your Program

It’s hard to reach new heights if you don’t hold yourself accountable to an action plan. Luckily, we’ve done the work for you this time with our ...

New Partners Are Only a Step Away with CJ’s Recruit Partners Tool

Partnership development is a labor of love—we believe smart, intuitive, and flexible product design goes the distance in making your job easier. ...

A Study of Affiliate Customer Journeys

Exploring the data behind single and multi-publisher customer journeys in affiliate. Executive Summary In CJ Affiliate’s whitepaper on Affiliate ...

Norton’s APAC Expansion with CJ Results in Major Growth

Norton, global leader in cyber safety and security, worked with CJ to expand into the APAC region and experienced growth in sales, new customers, and ...

Making the Most of Affiliate in Google’s Messy Middle

As marketers, we're all too familiar with the “funnel”. Originally introduced way back in 1898, it's evolved a few times over the last century, but ...

CJ's Holiday Checklist: Get Started Now

The holiday shopping season is a “make or break” time for retailers, and this year it will be impacted by the offline-to-online shopping shift ...

Your Questions About Recruitment, Answered

In a year when business growth is more important than ever before, recruiting new publishers into your affiliate program is a no-brainer. We truly ...

Consumer Electronics Brand Sees Big Growth from Recruitment & Activation

A new-to-affiliate consumer electronics advertiser leverages CJ to recruit and activate publishers to grow revenue internationally, demonstrating the ...

Abt Uses CJ to Compete Nationally with Big Box Brands

Drawn to the data-driven, strategic expertise of CJ, Abt migrated a mature affiliate program to the CJ network and saw double-digit revenue growth. ...

How to Identify the Right Influencer Partners

Choosing an influencer to collaborate with goes far beyond the number of followers they have on social media. A certain level of time, research, and ...

Amazon Pull-Back from Affiliate Offers Prime Opportunity for Advertisers

Amazon’s widespread cuts to their affiliate program went into effect this Tuesday, April 21, creating waves across the ecommerce and affiliate ...

Shoptagr Leverages CJ’s Publisher Onboarding Team for Rapid Growth

Cross-platform app publisher, Shoptagr, successfully launched in the CJ network with help from CJ’s Publisher Onboarding team. Shoptagr gained ...

Retailer Grows Revenue as Direct Result of CJ's Network Quality

A well-known, global retailer grew their affiliate program by removing non-compliant publishers and investing savings in quality partners. Results at ...

Lacoste Grows Key Content Relationships after Migration to CJ

Lacoste selected CJ to devise and execute a multi-pronged content strategy focused on building the high-end retail brand in order to drive adoption ...

Partner Marketing vs. Affiliate Marketing: Setting the Record Straight

Partner marketing is affiliate marketing. Playful semantics do not change what is true and what has been true for the last 20+ years—this industry is ...

Five Reasons Influencers Turn Down Campaign Work

This article highlights five reasons influencers turn down campaign work — with input directly from influencers about common mistakes and blockers ...

A Data-Driven Look at the Impact of Continual Publisher Recruitment on Long-Term Growth

As technology has gotten smarter over the years, the consumer has naturally followed suit. They now expect their needs to be met in a more immediate, ...

Looking Beyond Traditional Affiliates: Is Content King?

The fastest growing affiliate programs actively recruit publishers to their programs. They invest in new publishers and test out new models. This CJ ...

The Right Way to Engage with New Affiliate Partners

Here are some useful ways to grow your advertising portfolio, establish new affiliate partners and diversify your publisher mix. This CJ authored ...

Network Publisher Recruitment Provides Sustainable Brand Growth

In affiliate marketing, the recruitment of new, quality Publishers, and nurturing those relationships, is critical to long-term growth. Network ...

Best Practices for Communicating with Publishers

Recently, we shared the top reasons an advertiser would want to reach out to their publishers, like sharing program, company, and promotional ...

Potential Program Growth—Just a Call Away

Proper communication with your publishers is key to managing a successful affiliate program. But where do you start? This is a common question we ...

5 Reasons for Publisher Outreach

The affiliate space is an exceptionally relationship-oriented industry, and thus communication is key for any successful affiliate program. A common ...

CJ Affiliate's APIs: 5 Things You Should Know

Recently, one of our publishers said to me, “I didn’t know that your APIs at CJ did that!” After speaking with some other clients, it became clear ...

Make the Most of Your Branded Sign Up Page

This month CJ rolled out a new and improved Branded Sign Up Page, and customizing this portion of your program is now easier than ever. As an ...

4 Steps to Take Your Affiliate Program Global

Developing an international publisher base and “Going Global” is always a topic of conversation within the affiliate channel. Although many ...

Expand Your Reach: Diversify Publisher Base [Part 2]

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. We're back again with two more affiliate ...

Expand Your Reach: Diversify Publisher Base [Part 1]

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. Publisher diversification strategies can ...

How to Develop a Successful Payout Structure

Note: You must be logged into the CJ Account Manager Support Center for the links in this article to be active. A great way to motivate publishers to ...

Publisher Tricks & Treats: Get Ready for Halloween

October is almost here and with it comes the beginning of the holiday season; fall leaves lead to pumpkin flavored everything, which spills over into ...

5 Things You May Not Know About DealsPlus

DealsPlus, founded in 2006, is not new to the affiliate world but that doesn't mean they shouldn't be on your radar. In fact, all the more reason to ...

Get Rid of Excess, Focus on Style with Epytom

You know the feeling of waking up on a Monday morning with nothing to wear as you stare into your closet full of hundreds of items that no longer ...

The #1 Reason to Attend CJU16

"See you in Santa Barbara!" That's how the best-of-the-best in affiliate are signing off with each other as September draws near. While this amazing ...

Reaching Millennials Across the Globe

The CJ Affiliate network is composed of publishers in nearly all the populated regions of the world; and millennials are one of the largest ...

Spring into Affiliate

Springtime is fast approaching, and whether you're already easing into warmer weather on the west coast or still waiting for that heat wave to hit ...

Scouting Advertisers for a Successful Season

As a member of the Publisher Development team, I am always searching for new advertisers to recommend to publishers. Like a baseball scout looking to ...

Publisher Success: Where to Focus New Year Efforts

While some find relief that the hustle and bustle of the holidays has passed, others recognize that the New Year marks the start of another important ...

Cheers to 50+ Advertisers Live for 15+ Years

Founded in 1998, CJ Affiliate celebrated its 17th anniversary in November. Did you know 50+ advertisers have been with CJ for 15 years or more? ...

Resurgence of the Rolodex

The Rolodex was once a marketer’s most prized possession. It represented a career-long accumulation of connections and relationships. This desktop ...

Cutting Through the Q4 Clutter

With Q4 madness right around the corner, it's important to find a way to make your brand—and your holiday promotions—stand out. As an advertiser, ...

Earn More with CJ’s Placements Marketplace

If you're reading this, you've likely experienced the long and arduous process of either searching for paid placement opportunities or, as a ...

Want to Be Featured in Holiday Gift Guides?

With the holiday season fast approaching, bloggers and content Publishers all over the web are planning their Holiday Gift Guides. These popular ...

Get Accepted into More Programs, More Often

Have you tried applying to an advertiser's program only to be stuck in "pending" forever or, worse, swiftly declined? It's a frustration that many ...

How to Engage 'Content Publishers' via Email

I work with CJ's awesome Content Team, but at heart, I'm a blogger—a blogger who's always excited to start new relationships. That said, like most ...

Top 5 Ways to Strengthen Publisher Relationships

Within the digital marketing space, the affiliate channel is unique. While other channels rely on automation and programmatic buying, the success of ...

On the Road Again: FinCon in New Orleans

CJ Affiliate returned to FinCon in full force this year, with a larger team and expo presence. Three days packed with excellent, action-oriented ...

CJU14 is the Can't Miss Networking Event of the Year

The Power of Personal℠ is strong at this year’s CJU. How so? Glad you asked! Our new CJU infographic says it all: CJU is the can't miss networking ...

CJ On The Road: BlogHer Annual Conference

The BlogHer Annual Conference turned 10 years old this year, and the CJ content team was thrilled to be amongst the 4,000 attendees, engaging with ...

CJ Affiliate at Luckyfabb West

Our CJ content team put on their best designer duds to attend the Luckyfabb Fashion and Beauty Blog Conference, connecting with influencers in the ...

Travel, Finance and Fashion Oh My!

We hope everyone had a frightful and Happy Halloween last week! In Santa Barbara we are still recovering from our Halloween festivities. Commission ...

More Reasons to Attend CJU13

Our new CJU infographic has everything you need to justify your trip to Santa Barbara on September 10-12. From a break down of our attendees, to the ...

CJ Q&A Session With Gen3 Marketing

The principals of Gen3 Marketing, Andy Cantos and Mike Tabasso, have been successfully managing affiliate marketing programs since the turn of the ...

From Our Publishers to You

With Google's recent announcement closing the Google Affiliate Network, we have been receiving an especially large outpouring of Publisher love. We ...

Publisher Recruitment Beta

We are pleased to announce the release of a new search tool to make finding and making offers to potential publishers easier than ever. The Manage ...

Narrowing Your Search

I consider myself a friend of nature but I am helpless against Mother Nature's strongest weapon: allergy season. The runny nose, the sneezing, and ...

Top Advertisers You May Have Missed

If you've been inside CJ Account Manager lately, you've probably noticed the new publisher Home tab our product and engineering teams recently ...

CJ Affiliate Product Update: Publisher Home Tab

We gave you the heads up a few weeks ago, and now CJ Affiliate Product and Engineering teams are excited to announce the new "Home tab" is now live ...

CJ Affiliate Publisher Home Tab Overhaul Coming Soon

There's no place like home. There's no place like home. There's no place like Home tab. All of us working in CJ Affiliate Product think Dorothy and ...

Teeing Up 2013 with High Performing Categories

What does "Trim" (off the weight, not the x-mas tree), Taxes (they're certain), Textbooks (school is back in session), and Travel (everyone needs a ...