On the Road Again: FinCon in New Orleans

Oct 1, 2014
Written by Juliana S.

CJ Affiliate returned to FinCon in full force this year, with a larger team and expo presence. Three days packed with excellent, action-oriented sessions, speed networking, and community events left the team brimming with new publisher relationships, compelling data, and plenty of inspiration for future conferences. Below are a few highlights:

  • Not “just” a digital author: attending bloggers were freelance journalists, published authors, radio and podcast hosts – some of whom made TV appearances. Many financial bloggers started their sites as a way to support their CPA and personal financial planning clients, and continue to nurture a sense of community through digital engagement (and beyond the blogger world) as their audience grows.

  • Dedication to your audience: every session emphasized the value of providing genuine, accurate content to a trusting readership community. Deep Link Automation was embraced with excitement as a way to monetize archived content while staying true and loyal to the products and services bloggers recommend out of genuine trust and research.

  • Growth of social media: aside from podcasting and tweeting, the financial community is penetrating Pinterest (3rd largest social platform) as a way to visually engage its 70 million worldwide users.


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Topics: Events, Recruitment,
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CJ Affiliate's Content Solution is a suite of tools and services designed for publishers who want to monetize content on their sites and advertisers who want to promote their products via content publishers. The suite of tools include the Content Certified Program, VIP Content Service, Deep Link Automation, and more.