At CJ, we believe real progress doesn’t just happen — it’s built. Thoughtfully, intentionally, and together.
At the 2025 US Partnership Awards, that work was recognized across multiple categories, reflecting the depth of innovation, leadership, and collaboration that defines our teams.
Hosted by industry thought leader Hello Partner on the evening of April 24, 2025, in Miami, Florida, this year's USPAs recognized the individuals, companies, and technologies that are driving exceptional outcomes in affiliate, brand, and influencer partnerships.
🏆 Award Highlights:
- Gold — Industry Legend: Sommer Urias
A journey from receptionist to SVP that reshaped not just careers, but an entire industry approach to leadership and growth. Sommer’s legacy is not only measured in $14.4 billion in retail sales but in the people and opportunities she’s nurtured along the way.
- Gold — Best Amazon Campaign: CJ x PartnerBoost
A first-of-its-kind affiliate solution empowering 1,750 Amazon Sellers and 3,817 publishers, delivering $1M+ in commissions in just a few weeks — and redefining what’s possible in Amazon performance marketing.
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Silver — Best Affiliate Programme Optimisation: CJ x VS
Driving nine-figure sales growth through deep partner-level strategy and smart program evolution.
Bronze — Best Full Funnel Strategy: Nike x Planet Fitness x CJ
A holistic brand journey, uniting fitness and digital discovery into a single, seamless experience.
💛 Honoring Sommer
Sommer Urias didn’t just grow accounts. She grew people.
Clients, colleagues, teams — she shaped the way we think, lead, and build.

As Amalia Thomas said:
"Her influence goes beyond results. It’s in the culture, the mentoring, and the way we now define success at CJ."
This recognition belongs to her — and to everyone who’s ever learned through her example.
🚀 Moving Forward, Together
These awards celebrate more than individual achievements — they recognize what happens when a collective invests in pushing boundaries, solving real problems, and building partnerships that last.
To every CJer, client, and partner: thank you. This momentum is yours.
A huge thank you to Hello Partner for hosting such an outstanding event, to the USPA judges for their time and effort, and to everyone involved in these phenomenal partnerships.
CJ’s award haul at the 2025 USPAs is a testament to the power of collaboration, innovation, and the relentless pursuit of excellence.
Here’s to many more victories — and partnerships that continue to redefine success.
👉 See the full list of winners and learn more [link].
#WeAreCJ #PartnershipProud
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