When it comes to understanding what makes people truly engage and convert—few voices carry the weight of Dr. Marcus Collins. For our CJU25 Keynote, we're bringing his groundbreaking insights on cultural influence to Santa Barbara, where 1,000+ marketers will discover why culture isn't just another targeting layer—it's the foundation of every decision your audience makes.
As the author of the bestselling For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, Dr. Collins has spent his career figuring out what most marketers are still guessing at: how cultural dynamics actually drive purchasing behavior. His portfolio tells the story—from spearheading digital strategy for Beyoncé to orchestrating breakthrough campaigns for Apple, McDonald's and Google, he's built his reputation on turning cultural insights into business results.
Dr. Collins brings serious academic and industry credibility to the CJU25 stage. As former Chief Strategy Officer at Wieden+Kennedy and current professor at University of Michigan's Ross School of Business, he's earned recognition that matters: inductee into the American Advertising Federation's Hall of Achievement and recipient of the Thinkers50 Radar Distinguished Achievement Award for ideas that shape business management.
So why should you be as excited as we are about this keynote? While you’re busy optimizing funnels and tracking attribution, culture is already determining whether our audience will care about our message in the first place. Dr. Collins argues that culture is the most influential external force on human behavior—which means understanding it gives you a clear-cut advantage in an increasingly crowded marketplace.
His keynote, "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be," will unpack practical frameworks drawn from both academic research and his hands-on campaigns. You'll learn how the most effective brands use cultural dynamics to influence behavior at scale, whether you're managing enterprise accounts or scaling high-growth partnerships.
Don't miss your chance to learn from one of marketing's most influential voices. Register for CJU25 today and secure your front-row seat to a masterclass in cultural influence.
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