Plug Into Partnerships through CJ’s Universal Tag

CJ’s Universal Tag offers more than just superior tracking—it’s the key that instantly unlocks a suite of cutting-edge solutions from our strategic partners.

No heavy lifting or drawn-out integration processes—just a simple switch connecting you to the tools you need to drive results! This article dives into the benefits of partnerships through CJ's Universal Tag, our current list of partners, and how to get started.

The Benefits of CJ’s Universal Tag Partnerships

Best-in-class tracking combined with seamless partnerships? It's a win-win for everyone! Here's the full list of benefits:

1. Effortless Integration with Immediate Impact: With CJ’s Universal Tag, integrating strategic partner solutions is as simple as flipping a switch, removing the typical integration hassles so you can focus on your business goals.
2. Compliment, Activate, and Amplify Outcomes: We’ve curated tag partners that drive measurable outcomes and enhance every touchpoint in your marketing strategy. With CJ, you’re not just adding tools; you’re complimenting, activating, and amplifying outcomes.
3. Built-In Flexibility: Today’s marketing demands agility. Now, you can adapt quickly, leveraging a growing ecosystem of partners that fit seamlessly into your existing workflows. No disruptions, no delays—just smooth, scalable solutions that keep you ahead of the curve.
4. Holistic Insights: Our Universal Tag doesn’t just integrate data; it unifies it. Connecting with our partners gives you a 360-degree view of your marketing efforts, backed by the unparalleled insights only CJ’s data science team can provide. It’s all about seeing the bigger picture—and making smarter decisions as a result.

Meet CJ’s Strategic Partners Integrated with Universal Tag

As part of our commitment to delivering best-in-class solutions, we’ve partnered with industry leaders who share our vision for innovation and performance. Here’s a look at some of the strategic partners currently integrated with CJ’s Universal Tag:

CTV Partners

Connected TV (CTV) is a $72 billion industry that matches TV ad exposure to site visitation and outcomes.

Integrate TV advertising into your existing affiliate program on a cost-per-action (CPA) model, by partnering with tvScientific. As the first Connected TV (CTV) platform to combine the broad reach of TV with the precision of digital marketing, tvScientific allows marketers to track every touchpoint across the consumer journey—from the TV screen to the final purchase on mobile or desktop—providing comprehensive insights and analytics across multiple channels. tvScientific provides exceptional targeting precision, leveraging over 15,000 unique audience segments to reach both new and existing audiences effectively in a $72+ billion TV advertising industry. This capability helps brands unlock new revenue streams and achieve their performance goals across various devices, including desktops, laptops, tablets, smartphones, and CTVs like smart TVs, traditional TVs, streaming devices, and gaming consoles.

Site Optimization Partners

Site optimization partners provide solutions designed to increase the percentage of website visitors who complete a specific action, such as submitting a web form, making a purchase, or signing up for a trial. The solutions each publisher provides can vary but are highly customized and targeted.

intent.ly is an award-winning shopper journey optimization platform empowering online retailers to engage and convert more shoppers - with intelligent overlays, email retargeting, and coupon code analytics. They are CRO experts, helping our partners to truly understand their shopper journeys and offer solutions and strategies that better target them at all funnel stages to achieve your KPIs, including:

• Improve traffic engagement and conversion
• Reduce customer acquisition costs and bounce rates
• Increase propensity to purchase throughout the funnel
• Target pinch points onsite, and apply solutions to ease customer frustrations
• Super-charge conversion rates (average CVR for ecommerce is only 2.6%)
• Rescue cart abandonment (76% typically abandon before completion)
• Boost AOVs and revenue
• Traffic shape where products are out of stock
• Shift certain stock lines
• Use discounts more intelligently
• Increase loyalty and LTV
• Upselling, bundling, and more!

Intent.ly will work with you to develop strategies that better target shoppers at all funnel stages to achieve your KPIs—whether that’s to rescue cart abandonment, drive higher AOVs, reduce bounce rates, or something else. Reach out today for the opportunity to hear more about these recommendations, to understand what's needed to optimize the perfect partnership, and also receive a forecast for predicted revenue and partnership potential.

Specializing in ecommerce conversion optimization, UpSellit offers solutions like Low Stock Alerts, Back in Stock Alerts, and personalized product recommendations. UpSellit’s tools help enhance site performance, drive higher conversion rates, and increase average order values with minimal effort.

Upsellit’s Solutions:

• Website Experience: Personalization solutions to reduce abandonment, boost customer acquisition, and increase average order values.
• Remarketing Experience: Enhance new-to-file leads and shopper recovery with email, SMS, and push notification remarketing.
• Coupon Experience: Take control of your coupon experience with tools that provide coupon analytics, block harmful browser extensions, and correct failed codes.
• Brand-to-Brand/Retail Media: Our newest addition! Brands can now earn incremental revenue through Upsellit by cross-promoting products and services from complementary brands.

Stay tuned as CJ continues to expand our list of integrated partners and brings you the best tools and solutions the industry has to offer.

Ready to Get Started?

Reach out to your CJ account manager or contact the publisher through CJ to get next steps on how to partner with any Universal Tag Partner.  

If you’re a CJ advertiser and haven't already upgraded to CJ's Universal Tag, review the Universal Tag Integration Overview with your development team and secure the dedicated resources to complete this update. Once you’ve successfully nailed down the team to start the work, file a support ticket through CJ’s Support Center to receive the necessary IDs specific to your program.

Not yet a CJ client? Contact us for a free consultation and find out how to get best-in-class tracking and seamless partnerships today!