Influencer Marketing

COVID-19 Content Creator Series: The Value of Awareness with Mocha Man Style

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Frederick Goodall, creator and editor-in-chief of lifestyle site, ...

Travel Blogging in the Age of COVID

We started 2020 on a high note. But then the unexpected happened—a global pandemic brought entire industries to a screeching halt. The travel ...

COVID-19 Content Creator Series: Going with the Flow With Travel Blogger Sher She Goes

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Sher, the NYC-based travel and lifestyle blogger behind Sher She ...

A Study of Affiliate Customer Journeys

Exploring the data behind single and multi-publisher customer journeys in affiliate.   Executive Summary In CJ Affiliate’s whitepaper on Affiliate ...

Your Questions About Recruitment, Answered

In a year when business growth is more important than ever before, recruiting new publishers into your affiliate program is a no-brainer. We truly ...

Consumer Electronics Brand Sees Big Growth from Recruitment & Activation

A new-to-affiliate consumer electronics advertiser leverages CJ Affiliate to recruit and activate publishers to grow revenue internationally, ...

How to Identify the Right Influencer Partners

Choosing an influencer to collaborate with goes far beyond the number of followers they have on social media. A certain level of time, research, and ...

Why Brands Should Still Have a Content and Influencer Strategy Right Now

What’s going on with your content and influencer strategy these days? I'm here to tell you that you should still have one (we'll get into why below) ...

Exciting Updates to the Deep Link Generator

A few years back, CJ Affiliate was the first major affiliate network to introduce a set of publisher tools to make it easier than ever for content ...

OpenSponsorship Makes it Easy for Brands to Partner with Athletes

Founded in 2014, NYC-based sports marketing platform, OpenSponsorship, is revolutionizing the game for brands that are looking for an easier way to ...

Associate Spotlight: Corinne Travis' Content Expertise is a Magical Power

Named one of the top 50 industry players in influencer marketing in 2019 by Talking Influence, Westborough, Massachusetts-based Director of ...

Lacoste Grows Key Content Relationships after Migration to CJ Affiliate

Lacoste selected CJ Affiliate to devise and execute a multi-pronged content strategy focused on building the high-end retail brand in order to drive ...

How to Share Affiliate Links on Social Media

As social media continues to surge in popularity, we’ve received lots of questions from publishers about how and where to post affiliate links. In ...

Five Ways You Can Integrate Your Influencer Strategy into the Wider Marketing Plan

As influencer marketing continues to grow and mature, it no longer lives within a single marketing department across brand organizations. This CJ ...

Five Reasons Influencers Turn Down Campaign Work

This article highlights five reasons influencers turn down campaign work — with input directly from influencers about common mistakes and blockers ...

Industry Report Proves Value of Affiliate Channel

Non-profit trade association, the Performance Marketing Association (PMA), announced the release of the first-ever, highly anticipated industry-wide ...

Into the Great Beyond with BorderX Lab: Part 2

This is Part 2 of our interview with Jeff Unze, President of Strategic Partnerships at BorderX Lab. (If you haven't already, check out Part 1.) Jeff ...

Be a Content Ambassador at CJU19

Do you want more content created about your brand? Does the word “influencer” make your affiliate heart skip a beat? Are you VIP Campaign curious?   ...

CJ Takes a Bite Out of the Big Apple

Last week, CJ Affiliate hosted over 100 Advertisers and Publishers at the upscale rooftop bar, cloudM New York Bowery.    The vibrant and modern ...

Into the Great Beyond with BorderX Lab: Part 1

We recently sat down with Jeff Unze, President of Strategic Partnerships at BorderX Lab, to discuss the ins and outs of the Chinese market and how ...

The Price is Right: Setting Rates for Sponsored Content in Affiliate

We know that every Content Publisher/Influencer’s dream is to get paid to craft creative and meaningful partnerships with brands. Fortunately, ...

Looking Beyond Traditional Affiliates: Is Content King?

The fastest growing affiliate programs actively recruit publishers to their programs. They invest in new publishers and test out new models.  This CJ ...

Using KPIs that Matter to Achieve Influencer Marketing Success

If you're an affiliate marketer stepping into the world of influencer marketing, here are some essential KPIs to help you achieve influencer ...

The Right Way to Engage with New Affiliate Partners

Here are some useful ways to grow your advertising portfolio, establish new affiliate partners and diversify your publisher mix. This CJ authored ...

Financial Services Brand Grows Lead Quality & Incremental Sales with CJ

A well-known financial services brand leveraged CJ Affiliate’s VIP Influencer Campaigns to connect with targeted influencers to grow lead quality and ...

The Science of Influencer Marketing

Influencer Marketing remains a hot button topic. But what does it all mean for you and affiliate? I’m a gamer off hours; there’s nothing I love more ...

How to Identify & Work with Content Publishers

In this short video clip from the recent CJU16 session “Take It to the Next Level with Bloggers,” Publisher Development Manager Zoe Pedziwiatr ...

New Year Success with Content Publishers

As the year comes to a close and we look back at what shaped affiliate marketing in 2016, it comes as no surprise that content remains a top trend. ...

Lifestyle Blogger Sees Revenue Growth through Audience Expansion

Lifestyle blogger Jo-Lynne Shane gained new Advertisers, increased Publisher commissions, and boosted ad sales revenue after a CJ Content-Certified ...

Online Design Marketplace Connects with Influencers to Drive Targeted Traffic

An online design marketplace increased brand engagement and sales by employing CJ's Content Solution and the VIP Influencer Campaign to drive ...

Finance Content Publishers Forge New Relationships, Increase Revenue

Finance content publishers Debt Roundup and Frugal Rules established new, relevant relationships leading to a year-over-year increase in revenue ...

VIP Influencer Campaigns: Affiliate and Beyond

In a survey fielded to 6,000 content creators, 1,200 consumers, and 150 top brand markets, 31 percent of respondents found blogs to be the online ...

A Marriage in Marketing: Content and Affiliate

In the last few years there has been an influx of bloggers making their way into the affiliate arena. Why? Bloggers and influencers have more of an ...

Want to Be Featured in Holiday Gift Guides?

With the holiday season fast approaching, bloggers and content Publishers all over the web are planning their Holiday Gift Guides. These popular ...

How to Engage 'Content Publishers' via Email

I work with CJ's awesome Content Team, but at heart, I'm a blogger—a blogger who's always excited to start new relationships. That said, like most ...

CJ On The Road: BlogHer Annual Conference

The BlogHer Annual Conference turned 10 years old this year, and the CJ content team was thrilled to be amongst the 4,000 attendees, engaging with ...