Trends Report 2024: Affiliate Summit West & Creator Economy Live

Jan 25, 2024
Written by CJ

Held January 15 - 17 in Las Vegas, Nevada, Affiliate Summit West (ASW) and Creator Economy Live (CEL) were the first industry events to kick off important conversations around 2024's biggest topics.

Affiliate Summit West is the performance marketing industry’s annual gathering for thousands of publishers, advertisers, networks, and technology suppliers worldwide, and the largest affiliate marketing event globally. Creator Economy Live, ASW's sister event, aligns seamlessly and emphasizes the integral integration of influencer and performance marketing. 

The agendas of both ASW24 and CEL24 addressed the prevailing trends, insights, and innovative technologies influencing the affiliate marketing and creator landscape. To capture the events’ zeitgeist, CJ deployed our many thought leaders to observe every session at ASW and CEL this year.

Our objective? To distill the essential insights poised to shape the industry in 2024. Think of this report as your event cheat sheet! 


What's in CJ's ASW & CEL 2024 Trends Report

Looking for an easy takeaway from the event? You're in luck! This report contains a summary of eight important topics with 3-4 key takeaways for each.

Here's what you'll find inside:

  1. Better Tracking: The Industry’s Favorite Group Project 
    Angela Ballard, Director, Product Management, CJ
  2. Content Commerce That Builds Community  
    Owen Kauppila, Account Director, Publisher Development, CJ
  3. Desperately Seeking the ROI of Creator Marketing  
    Lindsay Alesso, Director, CJ Influence, CJ
  4. Lead Gen: Deep into the Marketing Funnel
    Alexander Higson, Senior Director, CJ Leads, CJ
  5. The Future of Marketing is Blended
    Shatay Trigère, Chief Marketing Officer, CJ
  6. Influencers as AOR: Shaping the Future of Brand Messaging
    Brent Scott, Director, CJ Influence, CJ
  7. Telling the FULL story of Affiliate in the Marketing Mix
    Kristi Romero, VP, Client Development, CJ
  8. The Rise of GenAI in Multimodal Content Generation
    Marin Sarbulescu, VP Engineering, CJ

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