CJ Announces AI Visibility and Optimization Solution

Giving advertisers, publishers and creators the tools to stay visible, relevant, and competitive in AI-driven commerce. 

As LLMs reshape both digital behaviors and daily life, it's critical that advertisers and their publisher and creator partners understand how brands are surfacing in AI search, and how they can enhance their presence. 

Now, CJ is bringing world-class, fully managed AI visibility and optimization technology and services to the affiliate industry.  

Our unique approach to generative engine optimization (GEO) goes beyond basic LLM visibility measurement by delivering actionable recommendations and executing affiliate campaigns that improve GEO visibility. 

CJ’s methodology helps affiliate advertisers understand their current presence on LLMs including ChatGPT, Gemini, Perplexity, Claude, Copilot, and more. CJ then identifies opportunities to increase brand prominence on these LLMs by forming new publisher relationships and executing campaigns with existing publishers and creators. 

Bringing “Full-Service” to AI Visibility Measurement 

CJ combines proprietary deterministic CJ AI visibility measurement technology with insights and data from several leading third-party AI optimization solutions. This integrated approach provides advertisers with a comprehensive view of how their brand appears across major LLMs, which publishers and content are driving AI visibility, and how they can improve their scores. 

Our approach helps advertisers discover which publishers and creators are driving visibility in LLM search results. When existing partnerships are making an impact on results, advertisers can work with those partners to further optimize and expand placements. Additionally, the solution reveals the high-value publisher and influencer opportunities where they are not present and executes campaigns to become part of those sources. 

"As AI search becomes a new front door to commerce, brands and publishers need to understand where they stand in these conversations, and how to strengthen that presence," said Santi Pierini, CEO of CJ. "Generative Engine Optimization helps brands show up in the moments that matter, reaching people who may never visit your website or make a traditional search engine query, but are actively looking for what you offer. Now, CJ can give performance advertisers and publishers the insights they need to do more business together, while helping consumers find the products and services that perfectly fit their needs.”

From Insight to Action 

What sets CJ’s approach apart from other affiliate offerings is our focus on delivering a fully managed service that both reports on and improves brand visibility. By providing an end-to-end offering for affiliate marketers to understand and then action visibility insights, CJ helps brands maximize ROI from their performance partnerships. 

"AI visibility is a new marketing currency and source of competitive advantage for brands," said Katerine Tamargo, Senior Director, CJ. "The quality content that publishers and creators produce brings unique value and credibility to shopping occasions. CJ puts our advertisers at the forefront of partnership-based generative engine optimization. "

AI Shopping Demands a New Approach 

The shift to AI-powered product discovery is no longer emerging. It has arrived. According to a recent Affiliate Summit study, 74% of U.S. consumers have used AI-powered tools like ChatGPT and Google AI Overviews to help them shop, find products, or choose brands in the past six months.  

As LLMs reshape both digital behaviors and daily life, it's critical that advertisers and their publisher and creator partners understand how brands are surfacing in AI search.  

When consumers find products through AI-generated summaries and recommendations, the influence often happens 'pre-click', which creates blind spots for marketers who rely on last-click attribution. Further, as buy-on-LLM solutions gain traction, the need for zero-click measurement becomes even greater. Meanwhile, publishers who create the trusted content that AI systems cite often struggle to monetize their impact on LLM results and risk losing performance marketing revenue when their role in powering LLMs is not measured accurately. 

Both advertisers and publishers need the value that comes from insights on the origin of LLM recommendations. For advertisers, this data can help direct more effective partnerships and placements. The data will also enable publishers to capture more of the value they deliver to LLM-led shopper journeys. Increasingly, advertiser SEM, SEO, and affiliate teams are pursuing content programs with top publishers.